Copyright ©Debbie Leven 2013
PR Plan Template Free
If you are intending to write a PR (Public Relations) plan then there are some
key elements to consider including. These are set out below with a brief
explanation.
Section in plan Description
Introduction Background to where you are now and why PR is
being planned
Objectives What you are setting out to achieve and why
Audiences The primary and secondary audiences you want
to target and what you know about them
Messages The overarching key points/information you want
to get across to your key audiences
Strategy How you are going to achieve your objectives
Tactics The specific ideas to implement the strategy
Tools The specific communication tools you will need to
support your activity
Target media A listing to the press and media you will target
Evaluation The evaluation tools you will use to monitor and
measure your progress and success
Next steps Timetabled action plan with responsibilities
identified
Once you’ve put your PR plan together, what next? You now need to put it
into action.
Frustrated with your PR efforts?
Competitors getting all the media exposure?
Concerned your business needs more media profile?
If you want more help on putting you PR plan together and putting
it into action or more PR help and tips, then go to:
http://prcoach.co.uk/pr-help/
Or call me now on 01923 606223
Or email me
[email protected]