PRACTO App

The presentation is regarding the PRACTO. It is an online health care consultation application. The presentation describes the business model of PRACTO. ( Data is based on secondary
information.)
Practo is one of those online doctor consultation platforms that has revolutionized the healthcare industry
Practo enables consumers to find the best doctors, and book appointments, and consultations for better health care decisions and treatment.
The first thing that a business has to do is to figure out the major activities and value propositions and make a perfect, working business model.
Practo, being a common platform for patients and doctors, had to make sure there was proper value provided to both sides.
Practo helps the doctors get more patients and grow their practice online. They can hence maintain a better relationship with the patients and also chat with them whenever necessary. A prescription can also be uploaded through the app. Follow-ups and other notifications can also be given by the doctors to the patients.
They can also publish health-related articles and tips. Practo makes the entire system easier and more efficient.

1. PRACTO
Your Home For Health..
Presented By: Shivani Sakhare
PGDM PIMS
Bangalore

2. Problem faced during a
consultation in the hospital
Deficient infrastructure
Deficient manpower
Unmanageable patient load
Equivocal quality of services
High out of pocket expenditure.

3. The demand for online services has taken over the
healthcare industry as well.
There has been a 500% increase in online doctor
consultations in India in 2022
Practo is one of those online doctor consultation
platforms which has revolutionized the healthcare
industry
Change in Healthcare Sector

4. About PRACTO
Practo is an Indian-based company that is now established in
about 15 countries.
It is an application that works as a bridge between doctors and
patients and is mainly focused on booking interactions with
doctors
It was founded by 2 Indian B.Tech students, Shashank ND and
Abhinav Lal.
They aimed to come up with a way to save or keep reports and
other medical prescriptions

5. Solution
Practo is one of those online doctor consultation
platforms that has revolutionized the healthcare
industry
Practo enables consumers to find the best doctors,
book appointments, and consultations for better
health care decisions and treatment

6. Services Offered (Value Propostion)
For patients was to
make online
healthcare search
easier.
The application must be able
to help patients look for
various medical help like
doctors, hospitals, clinics,
laboratories, check-ups, scan
bookings, and so on. This
must be done through the app
or website and without any
issue
Subscription-based
membership to
interact with
customer
This is to provide perfect 24/7
care.Practo not just helps book
appointments but also consult a
doctor online. This is a cost and
time-saving attribute in the app.
In this case, the communication
can be through audio call, video
call and also image sharing
through the app
Practo drive helps
patients store the
necessary medical
records like test results,
prescriptions, schedules,
etc.
Just like Google drive helps us save
details and records for future use,
Practo drive helps patients store
the necessary medical records like
test results, prescriptions,
schedules, etc
01 02 03

7. The first thing that a business has to do
is to figure out the major activities and
value propositions and make a perfect,
working business model.
Practo, being a common platform for
patients and doctors, had to make sure
there was proper value provided to
both sides.
Business Model

8. Why should doctors use
Practo?
Follow-ups and other notifications
can also be given by the doctors to
the patients.
They can also publish health-related
articles and tips. Practo makes the
entire system easier and more
efficient.
Practo helps the doctors get more
patients and grow their practice
online.
They can hence maintain a better
relationship with the patients and
also chat with them whenever
necessary. A prescription can also be
uploaded through the app.

9. How does Practo make
money?
By taking a certain
percentage of
money for every
booking that takes
place
Practo charges the
doctors and
hospitals some
money for getting
listed in the app
or the website
They are now
expanding by
connecting to bigger
hospitals, labs and
pharmacies and take
commissions from all
these

10. Acquisitions of Practo:
QikWell: It is an online appointment booking software
FitHo: It is a disease prevention app
Genoo: A software development firm
InstaHealth: Hospital management software
They get revenues through their acquisitions. Practo has acquired 4
companies.

11. Revenue Model of Practo
Practo Profile sells premium listing and for this, the doctors have to
pay some money. This is a part of their revenue
The next way of generating revenue is through Practo reach wherein,
Practo provides ad spaces on their website and app.
There is another division in Practo which is called Practo Ray. This
helps the doctors Manage the hospital or clinic. It is a PMS (Practice
Management Software) for doctors.

12. Revenue Model of Practo
Next comes Practo Plus. It is a subscription-based yearly healthcare
plan for patients. It offers unlimited online doctor consultations and
Practo gets some revenue from this too
Practo earns from medical deliveries too. Now that they have tie-ups
with labs and pharmacies, they get some commission for bookings
and also from delivering medicines to the patients. They also make
the sale of medicines to drug stores and chemists

13. THANK YOU