Practo presentation

Assignment

1. Mayuresh Sawant Purva Sawant

2. CONSUMERS PROVIDER PRACTO DARK BLUE PRACTO SAFFRON PRACTO LIGHT BLUE

3. For millions of people, We are the trusted and familiar home where they know they’ll find a healing touch. We connect them with everything they need to take good care of - Themselves and their Family.  Who are we? What we do?

4. Benefits for consumers/patients Assessing health issues Finding the right doctor Booking diagnostic tests Obtaining medicines Sharing health records Learning new ways to live healthier

5. Benefits for practitioners/doctors Helps them grow their presence Grow establishment Helps them manage their schedule on the go Engage patients Sharing reports with other doctors

6. Target Audience

7. Age group:- 18 to 45 Gender:- All Location:- Metropolitan & Urban Tier 1 Type:- Sales Psychographic Survey Demographic Survey Looking for healthcare solutions.

8. Buyer Persona

9. Name:- Divyansh Singh Age:- 25 Views:- Modern & Practical Work Profile:- Mechanical Engineer Income:- 12 lakhs and above Marital status:- Single Lifestyle:- Active, loves to watch movies, loves to chill with friends on the weekend, loves to wear clothes that are trendy, likes to stand against something that is wrong in the society. Loves eating healthy and living a healthier life. Active on social media platforms such as Facebook, Instagram, LinkedIn.

10. Our Presence

11. We are present in 15 countries. India Indonesia Canada Australia Chile Mexico Vietnam Ireland UAE Qatar England USA Malaysia Brazil Philippines

12. History

13. The founders Abhinav Lal and Shashank ND launched in the year 2010. Shashank ND was frantically getting together his father’s medical record and scanning them.  He wanted to get a second from the American physician, for an operation that his father was about to undertake. If that does not bad enough, he was also unable to access enough information about the doctor. To make an informed decision before putting his father’s life in his doctor’s hands. This incident urged Shashank and his classmate, Abhinav Lal, to set up Practo Technologies Pvt. Ltd. The Duo founded the company in Bengaluru, in 2008, when they were still college students in their final year of engineering (B. Tech, computer engineering) at National Institute of Technology, Karnataka.

14. Unique Selling Point (USP)

15. No third party data. Direct verified feedback by various doctors. One stop healthcare solution.

16. Platforms & Audit

17. Platforms & Audit Website

18. Mobile Website

19. Platforms & Audit Website SEO Audit

20. Platforms & Audit Website SEO Audit SEM Audit

21. Platforms & Audit Website SEO Audit SEM Audit ASO Audit

22. Application

23. Platforms & Audit Website SEO Audit SEM Audit ASO Audit SMM Audit

24. Platforms & Audit Website SEO Audit SEM Audit ASO Audit SMM Audit Instagram

25. Instagram

26. Platforms & Audit Website SEO Audit SEM Audit ASO Audit SMM Audit Instagram Facebook

27. Platforms & Audit Website SEO Audit SEM Audit ASO Audit SMM Audit Instagram Facebook Twitter

28. Platforms & Audit Website SEO Audit SEM Audit ASO Audit SMM Audit Instagram Facebook Twitter YouTube

29. Total Social Audience

30. Total Social Visits

31. Platforms & Audit Website SEO Audit SEM Audit ASO Audit SMM Audit Instagram Facebook Twitter YouTube ORM

32. Marketing Campaigns

33. Moment Marketing

34. Competitor Analysis

35. Features Practo Pharmeasy Docprime Medicine orders Diagnostic Tests Monthly medicine refills Online Consultation Book Doctors Appointment Doctors near you Store medical records Healthcare products

36. 3,67,011 likes 73,398 likes 1,265 likes 378 Followers 2,343 Followers 20.7k Followers 5,691 Followers 6,549 Followers 379 Followers 3.81k Subscribers 72.4k Subscribers 277 Subscribers

37. Website

38. Keywords Practo Pharmeasy Docprime Book doctor appointment 2 113 12 Find doctors nearby 3 156 44 Online healthcare 14 3 57 Online doctor consultation 5 77 16 Chat with doctor online 11 91 27 Buy medicine online 11 1 Not ranking Medicine home delivery 20 1 Not ranking ASO Rankings

39. A monthly medicine refill system like Pharmeasy should be provided. Regular updates about doctor’s availability should be done. Online consultation should be faster and free of cost. Medicine delivery should be on time. ORM should be managed across all platforms like Facebook, Twitter, Youtube , Instagram etc. and not only on playstore . Recommendations