praveen aec.pptx agriculture marketing of oats

Agriculture

1. Oats marketing technologies Praveen kumar m 2021004081

2. Oats Market Outlook (2024 to 2034) The global oats market is estimated to surpass US$ 17,332.1 million by 2034. According to the analysis, the market is anticipated to clock a 6.6% CAGR until 2034. In 2024, the oats market size stands at US$ 9,181,7 million.

3. Key Market Highlights

4. Rising Demand for Premium and Health-focused Pet Food Creates Opportunities in the Market. Oat companies can meet the growing demand for high-quality, health-focused pet food by utilizing oats in the pet nutrition industry. Assuring regulatory compliance, working with veterinarians, and putting focused marketing tactics into practice elevate oat-based pet products to the top of the pet care industry. Taking advantage of a profitable market niche where pet owners place a high value on the health and welfare of their animals, this strategic expansion diversifies revenue sources beyond human consumption.

5. Manufacturers Capitalize on the Growing Personalization Trends The oats industry is strategically shifting toward product customization in response to customer demand for personalized nutritional experiences. Innovative producers are allowing customers to customize their oat-based products by adding distinct flavors , ingredients, and healthy boosters to their mixes.

6. By catering to individual tastes and dietary requirements, this tailored strategy increases customer interaction and promotes brand loyalty. Executing this personalized product approach requires strong data analytics and direct consumer feedback systems, which will guarantee a smooth and customer-focused customization process.

7. Oats Begin to Make Inroads into the Beauty and Personal Care Industry Benefiting from their calming and nourishing qualities, oats are becoming increasingly popular in the beauty and personal care sectors. Oat-based skincare products, such as scrubs, masks, and lotions, are popular among consumers looking for natural and plant-based components.

8. Working with producers of beauty products, funding studies that confirm oats’ beneficial effects on dermatology, and launching targeted marketing campaigns that emphasize the all-natural and holistic qualities of oat-based beauty products are necessary to keep up with this trend. To improve the market positioning of these oat-infused products, alliances with beauty and wellness merchants and certifications for sustainable and organic sourcing should be formed.

9. Marketing functions of oats Health benefits: Oats are nutritious and contain antioxidants, soluble fiber , vitamins, minerals, and other nutrients. They can help lower cholesterol levels, improve blood sugar, and aid in weight loss.
Functional food: Oats have health benefit properties beyond basic nutrition. For example, oat-based fermented food products are gaining popularity as functional foods with high probiotic potential.
Skincare: Finely ground oats may help with skin care.

10. Case study Quaker Oats has a marketing mix that includes product, price, place, promotion, and advertising strategies. For example, Quaker Oats’ marketing and advertising strategies have helped shape consumer perceptions of oat-based breakfast products. The brand uses a combination of iconic branding, health messaging, emotional storytelling, and engagement across multiple channels.

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