PRAYAN FOUNDATION fundraising vertical…….

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1. PRAYAN FOUNDATION PRAYAN FOUNDATION

2. Issue TreeStrategiesFunding DatabaseIntroduction
Introduction
PRAYAN FOUNDATION, a non-governmental organization registered under NITI AAYOG, was
established in 2022 by a group of passionate undergraduate students with the core mission of
fostering positive change globally. Guided by the belief that a fulfilling life involves serving others,
the organization operates with love, compassion, and kindness as its guiding principles.
CURRENT NETWORK
With a robust presence in Delhi University,
PRAYAN FOUNDATION has established
units in more than 14 prominent colleges.
Furthermore, it has expanded nationally,
with units established in over 5 campuses
across the country, amplifying its
commitment to selfless service. Boasting a
team of over 500 dedicated members, the
organization works tirelessly towards its
goals.
Mission
Prayan Foundation is dedicated to creating
a sustainable and inclusive society by
championing causes like women
empowerment, children's welfare, mental
health awareness, and environmental
conservation. Through community
involvement, the foundation strives to
make a lasting impact on individuals and
society.
Vision
Prayan Foundation aims to create a world
where everyone lives in peace, dignity, and
prosperity, aligned with UN SDGs and
India@75 ideals. Through collaboration
with stakeholders and NGOs, Prayan
Foundation seeks transformative change
for a brighter future.

3. Money
1.
Select your target audience
g a business proposal is to decide on your target audience. This will help you focus your language, tone, and structure. For example, if you're writing a proposa
agency, you'll want to use formal language and include detailed financial information.
1.
Select your target audience
g a business proposal is to decide on your target audience. This will help you focus your language, tone, and structure. For example, if you're writing a proposa
agency, you'll want to use formal language and include detailed financial information.
1. Projects
PROJECT AKSHAYPATRA
Aims at creating awareness of food resources
and its conservation through workshops
accompanied by food distribution amongst
needy.
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PROJECT SWASHRIT
This project adresses issues which includes
Child Vaccination, Women Health & Hygiene,
Awareness related to Sexually Transmitting
Diseases(STD) etc.
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PROJECT PRAKRIT
Project Prakrit works around environmentalism and
sustainability, climate change and environmental
degradation to bring out an initiative which is unique
and effective through a process of research and
development of the same.
3.
Initiatives
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INITIATIVE SUKRITI: Social and mental development of children.
INITIATIVE SAMATVA: Financial literacy.
INITIATIVE SAMBHAV: Quality education to children.
INITIATIVE KARUNA: Animal welfare.
INITIATIVE AVANYA: awareness about periods and sex amongst
women.
INITIATIVE SAMPRIYATA: Empowerment of the elderly.
INITIATIVE SVAKARMAN: Promoting employment and
entrepreneurship at micro level.
INITIATIVE SAMADHAN: Mental health awareness
INITIATIVE SAHYOG: Upliftment of diffrently abled people
Issue TreeStrategiesFunding DatabaseIntroduction

4. Money
1.
Select your target audience
g a business proposal is to decide on your target audience. This will help you focus your language, tone, and structure. For example, if you're writing a proposa
agency, you'll want to use formal language and include detailed financial information.
1.
Select your target audience
g a business proposal is to decide on your target audience. This will help you focus your language, tone, and structure. For example, if you're writing a proposa
agency, you'll want to use formal language and include detailed financial information.
1. Competitors
1. The Aarambh
They conduct drives related to
education, women
empowerment, animal welfare,
and poverty alleviation.
Starting with a small team, they
have grown into a family of over
1500 members across colleges in
Delhi, Rajasthan, and Patna
University.
2.
KHUSHJOT FOUNDATION
Khushjot Foundation is a non
Governmental Organisation
recognised PAN INDIA. It is
India’s first organisation which is
working on parental needs as
well and the main motive of the
Organisation is to provide Special
Education to the children with
special needs at very minimal
price and remove the taboo from
the world that they are inferior
from normal people.
3. CARE India
CARE focuses on ending poverty
and social injustice . They do this
through well-planned and
comprehensive programmes in
health, education, livelihoods
and disaster preparedness and
response. They choose to focus
on women and girls because
women are disproportionately
affected by poverty and
discrimination, they aim to
ensure gender equality through
the realisation of full rights and
entitlements.
Issue TreeStrategiesFunding DatabaseIntroduction

5. Deliverables
FUNDING DATABASE
STRATEGIES
Issue TreeStrategiesFunding DatabaseIntroduction

6. Funding Database
GOVERNMENT GRANTS CORPORATE SOCIAL
RESPONSIBILITY
CROWDFUNDING
SCHEMES
Donation based crowdfunding
Debt based crowdfunding
Potential platforms:
Millap - https://milaap.org/
Ketto - https://www.ketto.org/
General Grant-in-Aid
Project-specific Grants
Ministry of women and child
development
Potential Platforms:
Adani Foundation
IKEA Foundation
FCRA (Foriegn contibution donation
Act) - NGOs can accept foreign
contribution if registered or if you
have received prior permission from
Government of India.
Issue TreeStrategiesFunding DatabaseIntroduction
Database link

7. Strategies
Partner with local artists, musicians, or writers to create
unique pieces (storytelling) inspired by your cause. Host
an exhibition book launch where proceeds from sales go
towards your NGO.
Partner with bookstores that cater to your target
audience and are open to collaboration. Some of the
strategies for fundraising into the book club include-
Donation at signup: , Book Sales, Silent Auction,
Membership Fee etc.
Financial literacy- Offer workshops or resources that
educate the community on the cause of the NGO. This
positions Prayan Foundation as a trusted advisor and
builds stronger relationships with potential donors.
Partner with companies that share Prayan Foundation's
values to leverage your resources and reach.
Collaboration
01
Creating professional email templates .
Targeted Lists:- Build an email list of individuals or
foundations with a history of supporting similar
causes for foundations and high-net-worth individuals
who might be interested.
Calls to Action (CTAs): Make it easy for donors to take
the next step.
Storytelling:- Use storytelling to connect with the
reader on an emotional level. Highlight the impact
Prayan Foundation has on beneficiaries' lives.
Track and analyse:- Use email marketing tools to track
open rates, click-through rates, and response rates.
This helps to refine the approach for future
campaigns.
Cold emailing
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Issue TreeStrategiesFunding DatabaseIntroduction

8. Strategies
Storytelling- Showcase success stories through
blog posts, testimonials, short videos, or photo
essays on your website and social media
platforms.
Peer-to-Peer Fundraising: Encourage existing
supporters to become fundraising champions
by creating online fundraising pages or
hosting their own events.
Livestreaming with Donations:
Live streaming platforms like Twitch are often used
for gaming content, but they can also be leveraged
for fundraising. NGOs can host informational or
entertaining live streams where viewers can donate
directly through the platform.
Impact Products: Sell merchandise or
partner with businesses where a
portion of the proceeds directly
benefits your cause. Think cause-
related clothing lines or ethically
sourced products.
Cause Champion Networks: Build a
network of passionate supporters who
advocate for your organization on
social media and their personal
networks.
Issue TreeStrategiesFunding DatabaseIntroduction

9. How to understand the
company and it’s peer
organizations ?
Carrying out internal
research on the
business to evaluate its
workings, resources,
and capabilities.
Conducting External
Research through Peer
Analysis to find out
fundraising strategies
and approaches used by
similar organizations.
What are the fundraising
initiatives available for the
organisation?
Conducting a comprehensive
research to identify grant
opportunities, CSR avenues and
Crowdfunding
Reviewing
eligibility criterias
and various other
parameters.
Analyzing the
past winners of
the grants.
GRANTS
How to write an impactful grant
story and what all initiatives,
questions and topics to include?
Examine the guidelines and
requirements of the chosen
grant and CSR avenues.
Figuring out the approaches and
tactics needed to prepare a
winning grant application.
Streamlining the grants and CSR
avenues by conducting impact
probability analysis.
Issue TreeStrategiesFunding DatabaseIntroduction

10. STORYTELLING & STRATEGIES
In what manner should a grant
proposal be written and
structured?
Develop a grant application including
a standardized template applicable to
various grant opportunities and a few
specific questions.
What are the Foundation's current
strategies and are they attracting the
right kind of donors?
Does Prayan Foundation have a
consistent message across all its
communication channels?
Conduct a comprehensive audit of
its communication materials across
various channels like social media
content, website content and
printed material.
Identify the core message it wants
to convey and Examine if the
language used is consistent across
all channels.
Conducting an extensive research of
innovative strategies that can
generate more leads and enhance the
organisation's reach further.
Cold
Mailing
Social Media
Campaigns and
Collaborations
Issue TreeStrategiesFunding DatabaseIntroduction