presentaion on Chai Sutta Bar (1).pptx

this Made By Deepak Vishwakarma

1. Chai Sutta Bar Creator by - Deepak Vishwakarma CASE STUDY

2. Team Mr. Anand Nayak Founder Mr. Rahul Patidar Director Mr Anubhav Dubey Founder

3. INTRODUCTION India’s Chai Sutta Bar, Which was founded in 2016. is a tea Business that is expanding quickly. The goal of Chai Sutta Bar is to combine the health advantage of Kulhad with India’s Most popular Beverage , ”Chai .” It originate from Madhya Pradesh’s business Metropolis and is renowned for both its distinctiveness and top-notch Service. This Startup started with 3 lakhs and now the Compony Valuation is 100Cr. The business has provided numerous delicious Kulhad Chai to over 195+ Cities. Brought an ideas of doing some creativity with chai and create a chai chain brand named Chai Sutta Bar.

4. Currently having around 450+ outlets with a strong customer base in 195+ cities without having any external funding or investors. Chai sutta bar has been Creating memories and building connection since its inception. Chai Sutta Bar is know for his quality and world - class service.

5. Chai Sutta Bar Key Highlights Startup Name Chai Sutta Bar Founder’s Name Abhinav Dubey, Anand Nayak Founding Year 2016 Head office Indore, Madhya Pradesh - India Revenue Outlet 450+ , 150+ Cities INR 1 Cr - 100 Cr Website www.chaisuttabarindia.com

6. Why Chai sutta Bar Unique Concept : CSB came up with a unique concept of providing the Teas in Kulahds to their customers. Moreover, the chai stays steaming hot, be it steaming hot, be it summers or a bone chilling winter. This is one of the main reason of their success and also proper implementation of the idea. Eco-Friendly: Chai Sutta Bar Understand our responsibility towards Mother Nature and make sure they could fulfill it each day with every eco-friendly Kulhad of happiness that they are serving to us. Varieties: Masala Chai, Elaichi Chai, Paan Chai, Black Coffee, Plain Cold coffee, Black coffee, Tulsi Chai, etc. They are providing Chai of every mood with best taste. Prices: Providing high quality at an economic cost; a wide range of world-class products at an affordable cost. They are also offering delivery of food beverages at low cost.

7. OUR VISION Something is injurious to Health”, the reason Chai Sutta Bar do not promote any such – product. Chai Sutta Bar, In the world of Ceramic Cups found kulhad as key to be eco-friendly as well as unique From ongoing trend of Cafe’s. We follow “Less plastic, More Organic”, rule which motivate us to produce more of bio- degradeable waste. Chai Sutta Bar directly buys Kulhad from the Potter’s and Support them economically to a extent level.

8. MARKETING STRATEGY Analysis Creation Posting Monitoring Includes the Market demand and the trend of hour. Creation the post on the bases of Analysis via Graphics Designing And Content Writing. Posting on Social Media like Instagram, Facebook, etc.. By our Digital Marketing Team. Chai Sutta Bar not only post but, we monitor reach of the content/post.

9. SALE OF KULHADS 4,00,000 kulhads Per day 2018 2017 2016 2020 2021 2019 2022 4,50,000 kulhads Per day 10,000 kulhads Per day 4000-5000 kulhads Per day 25,000 kulhads Per day 80,000 kulhads Per day 2,50,000 kulhads Per day

10. JOURNEY OF CHAI SUTTA BAR 2016 Foundation First 3 outlet open in Indore City. 2017 Rising We then expand to 6 Outlets in Indore , Bhopal & Ujjain . 2018 Foot Mark Chai Sutta Bar stood in market with 16 Outlets in indore , Bhopal, Ujjain, Jabalpur .

11. 2019 Success We are now still growing with 45+ Outlets Across India adding Ahmedabad, Bangalore, Bilaspur, Santna, Chandigarh, Delhi, Dewas, Kota, Nagpur, Hoshangabad, Itarsi, Chhindware. Within the span of 5 years. We have created Benchmark by serving 140+ Outlets in India And 3 Outlets Internationally. After making people fall in love with them across the country they were on all the time high with 10cr+ Kulhads sold in more than 250+ Outlet and still counting. 2020 Establishment 2021 Success 2022 Success In 2022 , Total 450+ Outlet more than 195+ Cities

12. PRODUCT ADRAK CHAI ELAICHI CHAI ROSE CHAI CHOCOLATE CHAI KESAR CHAI PAAN CHAI LEMON CHAI MASALA CHAI

13. SOME OTHER PRODUCT PIZZA SHAKE TWIST SOFT SERVE STRAWBERRY LAMON ICE CLASSIC MAJITO WHITE SAUCE PASTA MAGGI CHIPS /BREAD/ WRAP

14. Swot Analysis Strength Nature of Product Distinct business Unique marketing strategy Fulfilling Corporate Social Responsibility weakness Limited Target Group High operating cost Customers tastes & preferences Organizational structure

15. Swot analysis Opportunities Expanding into towns & cities Introduction of new items Expansion in developing markets Innovative product Strengthen online channels Threats Competition with small tea sellers Brand value Competition from rivals External factors

16. Major Competitors CHAI POINT YEWALE CHAAYOS MBA CHAI WALA

17. Thank you Deepak Vishwakarma