GROUP PRESENTATION 4 BY ALYA SAFITRI AZZAHRA FADILLAH ERIC SAPUTRA GRACEIA THALITA MARDIAH AISYAH SAMSIR SIAGIAN VINA VENZUELA ABOUT THE PAMPHLETS
UNDERSTANDING Pamphlets are leaflets used to promote or provide information about something. The pamphlet format is just one sheet of paper and is generally printed on a paper size of 8.5 x 11 inches. The content in the pamphlet can be anything related to products or services which is usually educational in nature. Quoting from PRI Graphics, the pamphlet focuses on information about the product or service it has, what its benefits are, and how it is used. The use of pamphlets is very effective in increasing awareness. For this reason, pamphlets generally have attractive designs.
Difference between Pamphlets and Brochures and Leaflets Many people still think that pamphlets, brochures and leaflets are the same. Even though all three are different. The first difference between pamphlets and brochures and leaflets is in terms of size. Pamphlets are usually printed on 8.5 x 11 inch paper, while brochures are assembled on 8.5 x 14 inch paper and leaflets are printed on 8.3 x 11'3 inch paper. Furthermore, the pamphlet is not folded, unlike a brochure which is folded to look like a book and a leaflet is folded so that it does not form 2 or 3 pages. In terms of information, the three are also different in that the information in the pamphlet is more informative, not just marketing. Meanwhile, brochures are made specifically for long-term marketing and leaflets for flash promotions.
Pamphlet Characteristics Pamphlets have distinctive characteristics that differentiate them from other print media. Such as the use of language that is shorter, concise and clear, and easy for every reader to understand. Apart from using shorter language, the language used is also more persuasive so that it can influence every reader so that they want to take the action we hope for, for example buying the product being offered. The information in the pamphlet is also current, aka new and up to date. The pamphlet also includes pictures that make it easier for readers to understand the contents of the pamphlet.
Purpose of Pamphlet The purpose of using pamphlets is to educate, provide information, or entertain the reader. Apart from that, the use of pamphlets also aims to build awareness of the slogan and message conveyer. As it develops, the contents of pamphlets are increasingly diverse, not just promotional media. There are three main purposes for using pamphlets, namely: • To promote the company's products or services • Provide education and learning to readers • Attract the reader's attention
Benefits of Pamphlets The use of pamphlets also has many benefits, which is why they are widely used today. Following are some of the benefits of pamphlets. 1. Cost-Effective Promotional Media Pamphlets are a promotional medium that does not require large costs to produce. Not only is it not expensive to make, distribution is also relatively cheap because you can distribute it along the road or directly to customers. 2. Provide information As a promotional medium, pamphlets provide complete information because they are not limited to characters like digital marketing. You can include a lot of information as long as the information remains interesting and organized. 3. Increase Awareness Pamphlets are very useful for increasing awareness. This is because in a pamphlet you can provide positive appeals or invitations, provide advice, provide information, and many others.
Pamphlet Type You need to know, pamphlets are divided into several types according to their respective purposes. The following are the types of pamphlets. 1. Government/Community Service Pamphlets This type of pamphlet is used to provide information to local communities to provide information about local problems, local regulations, and other matters related to government policies or education. 2. Educational Pamphlets This type of pamphlet is used to provide information related to education and is aimed at pupils, students and teachers. For example, information about competitions or seminars that teachers or students need to take part in. 3. Cultural Pamphlet Usually this pamphlet is used to provide information about a country's culture. Usually contains geographic, population, demographic, statistical and other data.
4. Commercial Pamphlet Commercial pamphlets are pamphlets that are used as a means of trade. This pamphlet contains the products offered complete with promotions or other bonuses that attract the target market to buy the product. 5. Political Pamphlet This type of pamphlet is widely used in political activities and activities such as campaigns. The goal is to invite many people to vote for the candidate. 6. Activity Pamphlet This is a type of pamphlet created to convey information about an activity aimed at making readers more interested in participating in the activity.
Pamphlet Size Pamphlets generally measure 8.3 x 11 inches, but that doesn't mean you can't print them in other sizes. Below are several pamphlet sizes. 1. A3 (297 X 420 mm) A3 is the largest and most frequently used pamphlet size. Pamphlets of this size are very suitable for conveying a large amount of information. However, printing costs can be more expensive. 2. A4 (210 X 297 mm) This is the standard size of a pamphlet. The A4 pamphlet size is considered to have the ideal space to include various related information. This size is very suitable for commercial pamphlets. 3. A5 (148 X 210 mm) This size is widely used in large quantities because it is very flexible. Even though it is small, this pamphlet can be put in your pocket and still contains a lot of information.
Contents of Pamphlet Are you wondering what the pamphlet contains? Pamphlets contain information in the form of writing and images. Usually, information is conveyed using a piece of paper which is used as printed media. Pamphlets have attractive designs and better paper materials. The contents of the pamphlet can contain offers, information, contacts and other things that can attract other people's attention. Don't forget to also include a logo in the pamphlet to make it easier to recognize.
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THOSE ARE THE RESULTS OF OUR PRESENTATION WE APOLOGIZE IF THERE ARE MISTAKES