Presentation FOR ENTREPRENEURSHIP AND BUSINESS

PLAN

1. Crafted Charms and Sweets (CCS & S), the business name reflects both the handmade jewelry, aspect with “crafted charms” and the sweet treat that they will offer. It is a vibrant business venture born from a passion for creativity, effort and culinary delicacy. Specializing in handmade jewelry and Filipino street food delicacies. Handmade bracelet, necklace and rings allow you to express your personal style and accessorize your outfit resulting in unique accessories that reflect the individuality and style of the wearer. In addition to our handmade jewelry, CC&S also offer a taste of Filipino traditional merienda. Banana cue and Camote Delight Fries features ripe bananas and sweet potatoes coated in golden brown sugar glaze with a twist chocolate syrup. Crafted Charms and Sweet banana cue and camote delight fries are really healthy because it both contain vitamin C. It is a type of merienda that is easy to cook and the entrepreneur don’t need to worry about the supply of banana and camote since Oriental Mindoro is one of the sources of banana and camote dealer. Crafted Charms and Sweet aims to infuse joy, style and flavor into the lives of CC&S customers. INTRODUCTION

2. PROJECT SUMMARY Name of the firm: CRAFTED CHARMS AND SWEET (CC&S) Business location: Bongabong Oriental Mindoro Brief description of the business: Crafted Charms and Sweets was come out of love for crafting and cooking. The entrepreneurs come up with this business to emphasize the simple yet meaningful gifts and satisfy the cravings of every customer with a new taste of the CC&S banana cue and camote delight fries. The entrepreneur itself will handcraft the bracelet, necklace and ring to ensure that the product is handle with care durable and attractive. Also, CC&S want to create new twist on the banana cue and camote delight fries such as chocolate syrup to make it yummier and more delicious.

3. MANAGEMENT AND PERSONNEL COMPONENTS

4. MARKETING STUDIES Market Profile Crafted Charms and Sweets products are bracelet, necklace, ring banana cue and camote delight fries. CC&S target market for every product are the Elementary and high school students, teachers, teenagers and parent or adults. Entrepreneurs can reach the target market by having a personal selling and through media network. Entrepreneurs target market are from barangay Formon, Bukal, Hagupit, Mapang, and another nearby barangay. Demand Analysis To be able to conduct these products the entrepreneur will need 14 days. Within the 14 days the entrepreneurs can produce 140 pieces of bracelet, 20 pieces of necklace, 60 pieces of rings, 300 pieces of banana, and 160 cups of camote delight fries. The projected/estimated income within 2 weeks business operation is 9600 pesos. Supply Analysis Crafted Charms and Sweets secure the beads supplies from trusted supplier online, ensuring a steady inventory of high-quality materials in affordable price. For the food ingredients, entrepreneurs ensured that banana and camote is fresh and have a good quality.  

5. PRODUCTS PRICE BRACELET 25-30pesos NECKLACE 45-50pesos RING 10pesos BANANACUE 10pesos CAMOTE DELIGHT FRIES 10pesos Selling Price COMPETITIVE ANALYSIS There are also another banana vendor selling different types of banana foods like maruya, aringkingking and bananacue. The advantage of CC&S in selling bananacue is they can offer the products inside the school while competitors are selling their product outside or in front of the gate of school. The advantages of Crafted Charms and Sweets bananacue is it have attractive looks, cleanliness, and sweetness with chocolate syrup while the competitors bananacue is like an ordinary bananacue. COMPETITIONS

6. Program Analysis of Marketing Strategies Geographic Segmentation Strategy In Formon National High School the handmade bracelet, necklace, and ring product will click to every students and teachers because most of the students want to accessorize their outfit to express their personal style through wearing bracelet, necklace and ring. And also, outside of the campus the handmade bracelet, necklace and ring will click to the customer because it is also part of our culture and also it is affordable. Bananacue and Camote Delight Fries also affordable by the students with the price of ten pesos each. The bananacue and camote delight fries is known as a delicious merienda in the Philippines and it is afforded by every customer. Psychographic strategy In Formon National High School the handmade bracelets, necklace and ring will afford of the students because of having low price, this time most of the student’s allowance has an average of 41 pesos a day and the price of the Crafted Charms is 25-45 pesos only and the Crafted Sweets is only 10 pesos.

7. STUDENTS AND THEIR ALLOWANCE PER DAY Student 1 20 Student 19 50 Student 2 50 Student 20 20 Student 3 20 Student 21 100 Student 4 30 Student 22 50 Student 5 20 Student 23 40 Student 6 10 Student 24 30 Student 7 50 Student 25 100 Student 8 50 Student 26 20 Student 9 25 Student 27 20 Student 10 20 Student 28 50 Student 11 20 Student 29 40 Student 12 20 Student 30 100 Student 13 20 Student 31 50 Student 14 20 Student 32 20 Student 15 50 Student 33 50 Student 16 100 Student 34 70 Student 17 25 Student 35 20 Student 18 40 TOTAL 1420     AVERAGE 41 pesos

8. Demographic Segmentation Strategy Crafted Charms and Sweets products is available for any gender. It is available for kids 5-12 years old and also teenagers and adults. The products will be sold inside and outside of schools. According to the surveys of CC&S, students can afford the product because the crafted Charms is only 10-45 pesos and crafted sweets is just 10 pesos each.   Pricing Strategy INGREDIENTS COSTS 100 pieces of banana 60 pesos 1 kilo of sugar 100 pesos 1 bottle of oil 40 pesos Chocolate Syrup 60 pesos Sticks 3 pack 30 pesos TOTAL PRICE 290 pesos Banana cue costs per stick In this ingredient, entrepreneurs could make 50 sticks of bananacue per day and will be divided to the total price of 290 pesos that is equivalent to 6 pesos each. Crafted Sweets price of banana will be 10 pesos per stick. 6 pesos for expenses and 4 pesos for entrepreneur profits.

9. Entrepreneur can make 40 cups of camote delight fries per day and will be divided to the total price of 280 pesos that is equivalent to 7 pesos each. Crafted Sweets price of camote delight fries will be 10 pesos per stick. 7 pesos for expenses and 3 pesos for entrepreneur profits. Camote Delight Fries cost per cup INGREDIENTS COSTS 2 kilos of camote 60 pesos 1 kilo of sugar 100 pesos Chocolate Syrup 60 pesos 1 bottle of oil 40 pesos 1 pack of paper plate 20 pesos TOTAL PRICE 280 pesos

10. INGREDIENTS COSTS 1 Box of beads 70 pesos 5 pieces of hook 25 pesos 5cm of elastic nylon 25 pesos 5 pieces of chain 25 pesos 5 pieces of pendant 25 pesos 5 pieces of white pearl 25 pesos TOTAL PRICE 195 pesos Crafted Charms Bracelet This material can make 10 pieces of bracelet and will be divided to the total price 195 pesos that is equivalent to 19.5 pesos each. The price of the bracelet will be 30 pesos each per pieces. 20 pesos for expenses and 10 pesos for entrepreneur profits.  

11. INGREDIENTS COSTS 1 Box of beads 70 pesos 5 pieces of hook 25 pesos 5cm of elastic nylon 25 pesos 5 pieces of chain 25 pesos 5 pieces of pendant 25 pesos 5 pieces of white pearl 25 pesos TOTAL PRICE 195 pesos This material can make 5 pieces of necklace and will be divided to the total price of 195 pesos that is equivalent to 39 pesos each. The price of the necklace will be 45 pesos each per pieces. 39 pesos for expenses and 6 pesos for entrepreneur profits. Crafted charms Necklace

12. INGREDIENTS COSTS 1 Box of beads 70 pesos 5cm of elastic nylon 25 pesos 5 pieces of pendant 25 pesos 5 pieces of white pearl 25 pesos TOTAL PRICE 145pesos This material can make 30 pieces of rings and will be divided to the total price of 145 pesos that is equivalent to 4.8 pesos each. The price of the ring will be 10 pesos each per pieces. 5 pesos for expenses and 5 pesos for entrepreneur profits.   Crafted Charms Ring

13. Entrepreneurs distribution of product will be direct marketing for the chosen target market. The products will be sold by having a media network, personal conversation or personal selling in the target market. This business will only last for 2 weeks and it is a small business that don't need to have a franchise like a big business. Crafted Charms will sell continuously within the 14 days while Crafted Sweet banana cue will be sold 3 times a week and camote delight fries will be sold 2 times a week. And every weekend the entrepreneurs will continue on offering crafted Charms and sweets products to the target market. CHANNEL OF DISTRIBUTION Promotion and Advertising The CC&S will promote their products through personal conversation or personal selling to the target market and posting the products through media network.  

14. PRODUCTIONS Product specifications   BRACELET

15. RINGS NECKLACE

16. Ingredients Uses Cost 100 pieces of Banana It is the main ingredients of the products 60 1/2 of Sugar Sugar is need to mix in the banana/camote 50 1.5 litter of Oil Oil is need to fry the banana/camote 115 Pan This is where the banana/camote will cooked   1 tie of sticks for banana After the banana was cooked it need to put in the sticks 25 Chocolate Syrup Used to put in the top of banana to make it more flavorful. 70   TOTAL 320 INGREDIENTS NEEDED FOR CRAFTED SWEETS (BANANACUE) Ingredients Uses Cost 60 pesos of Camote It is the main ingredients of the products 60 1 kilo of Sugar Sugar is need to mix in the camote 100 ½ litter of Oil Oil is need to fry the camote 58 Pan This is where the camote will cooked   Chocolate Syrup Used to put in the top of camote to make it more flavorful. 70 1 pack of Cup This is where the slice camote will put 20   TOTAL 308 INGREDIENTS NEEDED FOR CRAFTED SWEETS (CAMOTE DELIGHT FRIES)

17. Procedures in making Bananacue and Camote Delight Fries: Step one, prepare the ingredients needed such as banana/camote, sugar, stick, paper plate, oil and chocolate syrup. 2. Step two, prepare the pan with oil then wait until the oil will boil. 3. Step three, put the banana/slice camote and fry until cooked. 4. Step four, when the banana/slice camote cooked put the sugar and mix it until the sugar mix to banana. 5. Step five, let the sugar cool then put the banana into the stick/ put the slice camote into the cup. 6. Step six, the product is ready to served together with the chocolate syrup.

18. Materials Uses Cost Beads It is the main material in the Crafted Charms. 70 Hook and Chain It used to secure the Crafted Charms 50 Elastic nylon It is used to make the Crafted Charms flexible and elastic. 65 Pendant It used to make the Crafted Charms more attractive and eye catchy. 25 White pearl It is used to add more decor in the Crafted Charms. 25 MATERIALS NEEDED FOR CRAFTED CHARMS (BRACELET, NECKLACE, RINGS

19.   Procedure in making handmade bracelet, necklace and ring; Step one, prepare the materials needed such as beads, elastic nylon, hook, chain, accessories in beads and pendant. 2. Step two, cut the elastic nylon depend on length you want. 3. Step three, put the exact number of beads into elastic nylon and then alternate it with colorful accessories beads. 4. Step four, continue until you reach the center and put the pendant on it. 5. Step five, put another beads again and alternate with colorful accessories. 6. Step six, when you reach the exact amount needed that suit your hand, neck and finger, grab the hook and chain and tie it. 7. Step seven is the finished product and ready to wear.