Presentation for MBA Marketing knowledge

MBA Marketing

1. UNDERTAKING BY STUDENT I Mr. Piyush Kapile , having admission no. HPGD/JL22/1828 , declare that project work done for Project We Like is my own work conducted as part of my syllabus. I further declare that project work has been prepared personally by me after viewing the content under ‘We Tube, We Lounge and Newswire’ and it is not sourced from any outside agency or any other student. I understand that, any such malpractice will result into I being debarred for the subject viva and will be considered fail for that subject. I also understand that I will have to face very serious consequences and my admission to the program will be cancelled without any refund of fees. I am also aware that, I may face legal action, if I follow such malpractice. I hereby abide to take the viva faculty’s decision as final for evaluation of Project We Like. Signature of Candidate.

2. Presentation for VIVA Piyush kapile

3. WE TUBE

4. 1. Powerful Techniques to improve concentration.

5. Learnings: From this video I understood various points as he ….... He first spoke about the story of Arjun - in which there are two instances, where Arjun has proved to be an excellent example of how concentration works well for a person. 1 st Example – When Dronacharya asked his students, what do you see. Every other student gave vaguely answers like they see a tree, mangoes or birds. But Arjun was the only person to pin-point and specifically state one single object on which he concentrated and later he aimed at it and got the result. 2 nd Example – The power of concentration also worked in favour of him when he was able to concentrate on the eye of the fish and he won Draupadi. Spoke about how Swamivivekanand used to have a photographic memory – whatever he used to read once used to be always be in his mind. This happened due to the power of concentration or focus. Spoke about how one can keep his mind from Wandering.. He should try to focus on one thing at a time. He should eat his lunch mindfully. He should drink his cup of coffee attentively. He should read his book with full attention. He should drive his car with full attention.

6. Spoke about how we want everything in our life – starting with good career, money, house. But to achieve everything in life the main thing that we have to do is focus on one thing at a time. We need to set our priorities clear and our focus clear. A person can achieve his goal a lot faster if he is focused on it. Spoke about how one should always be aware of his thoughts and always bring your mind back to what you are doing – which will help you to complete the task in the given time and it will also bring your concentration or focus back. Spoke about the tips to improve the concentration and attention. Whenever you need to focus your mind, tell yourself over and over again that you can concentrate. Remember that in order to improve your concentration you need to train it – Internet is a vast resource of trainings and different games and methods where you can improve your concentration. Temporarily remove the problems from your mind – While studying or focusing on any important project, one should always try to keep the baggage out of the door and he should fully concentrate on the thing which is currently important for him, Everyone should do only one thing at a time. When you find yourself thinking something else, try to patient. Try to fix your attention on whatever you happen to be doing at the moment. Spoke about how one should not let anything distract him and one should always understand the essential connection between concentration and energy. Also, if a person is finding it very much difficult to concentrate, he should try meditating as meditation is the most powerful technique of concentration.

7. 2. Managing Negativity in the Team: Tools for Young Managers.

8. Learnings: Negativity is a serious business issue and the managers often recognize it but the main issue comes when they also don’t know how to handle the situation. Depending on the personality characteristics, individuals express their negativity in many ways. Even if the staff members may have very good reasons to be negative at work, their negativity should be confronted. Managers have various tools, numerous coping strategies to temporarily subdue negative feelings. They may need to try several approaches before finding one that works n their situation. The two steps that managers should follow which will help them to put negativity out of their workplace: The manager should understand the causes of employee negativity. Once he is all aware of the cause, he should put in place measures to prevent the employee negativity. Reasons for most of the employee negativity : An excessive workload Concerns about management’s ability to lead the company forward successfully – For e.g. : When employees are concerned about the management and their future with the company.

9. Anxiety about the future – particularly about longer time job, income and retirement security. Insufficient recognition for the level of contribution and effort provided by the employees. Salary increase for other employees – One of the most significant causes of employee negativity occurs when an employee believes that the other member in his team has not contributed much but still his raise is much more compared to him. Managing and Solving Workplace Negativity: Managing negativity in a team and organization is especially important for leaders and managers. Managers should examine ways to manage the negativity in the team and in the organization. If we overstress our staff with too much work or “understress” them with not enough, we also create a negative work environment. So, one should always keep in mind that there should always be a balance of work. Managers need to discover things which will truly keep on motivating their team members as individuals. Often people just need a sounding board. A manager or an HR should always be there for his team member. He should be visible and also be available for him. The one who is facing negativity in the workplace – he should pro-actively schedule group discussion sessions or one-on-one discussion with his manager about the same. Make opportunities available for people to express their opinion about workplace policies and procedures. Do not create “rules” for all the employees, when only a few of them are the one who are following the rules. Provide appropriate rewards and recognition as it will make the employees feel that their contribution is valued.

10. 3. Insurance, Saving & Investment.

11. Learnings: INSURANCE Insurance means protection to financial loss. It is an arrangement by which a company or a state in general undertakes to provide a guarantee for specified loss, damage, illness or death in return for payment of a specified premium. The insured has a policy which is called as the “Insurance Policy”. The amount of money charged by the insurer to get insured for the coverage is called as a ‘Premium.’ There are different types of Insurance, some of them are listed below: Whole life plan. Money Back. Term Plan. SAVING Saving means preserving something by not expending or using it. Savings are of use when there is an unexpected event or emergency. Many people in our country save money in order to have a safe future or many save money for their kids marriage. A person should atleast save 6 months’ worth of expense.

12. Below are some of the plans where money can be saved: Money can be saved in short term and long term plans. Money can be saved in banks. In liquidity funds, it also provides the higher return with advantage of saving in the bank account. INVESTMENT Investment is the action or process of investing money for benefit or profit in the future. Many people invest in order to gain profit in the future. The benefit which a person gets from investment is called as a return. Return may consist of capital gain or investment income, including dividends, interest, rental income, etc. or combination of the two. Below are some of the latest modes of Investment: Equity. Debt. Real Estate. Commodities. Crypto Currency. Fixed Deposits.

13. 4. Magic of Voice & Accent.

14. Learnings: Voice and accent is the key feature of today’s industry like banking, customer service etc. One must be very much familiar with the basics of voice and accent in order to provide excellent service to their customers. Loudness, Clarity, Rate of Speech are the elements which need to be taken into consideration while interacting with someone. In India, people change their voice and accent depending upon whom they are speaking with. We speak grammatically correct English but a lot of us unknowingly possess mother tongue influence or first language influence which makes it difficult for other person to understand us. In India, there is a myth that if they speak fast they speak fluent, which ultimately creates confusion, moderate rate of speech is taken into consideration. There is a saying which all of us should also use and practice in the real world – “Practice makes a man perfect” – the more you practice, the more it will help you to make a control on your rate of speech.

15. Below are some of the techniques to improve the rate of speech: Breathing – A person should always breath while talking. To improve the rate of speech one should always learn to slow down breath and relax. Pausing – A person should always keep in mind that he should always take few pauses after a few sentences. Practicing – Practice is the basic thing which will help a person to control his rate of speech. Voice and Accent also helps a person in his personality development as it helps you leave a lasting impression on your listeners and boosts up your confidence while giving interviews. Also, you end up developing a good personality if you possess great voice accent skills. Below are some of the techniques to improve Loudness & Clarity: Understanding the aspects of loudness & clarity – The bigger the amplitude is, the louder and more intense the sound is and the more louder you speak it will be more clear to the customer. Effort on Speech – A person should always put effort while preparing for his speech. He should not ignore even small mistakes. He should always keep in mind that even a small mistake can give him big trouble. So to be fully confident a person should always put a lot of efforts while preparing his speech. Practice – Without practice, a person cannot do anything. Practice is the primary thing which will make a person reach to his goals. Even to improve one’s clarity a person should practice on his speech and vocals and he should keep on practicing till the time he feels that he has excelled that speech.

16. 5. Understanding Rural Marketing.

17. Learnings: Meaning of Rural Marketing : “Rural marketing can be seen as a function which manages all those activities which are involved in assessing, stimulating and converting the purchasing power into an effective demand for specific products and services and moving them to the people in rural area to create satisfaction and a standard of living for them and thereby achieve the goals of the organization”. Features of Rural Market : Agriculture is the main source of income for the rural area people. Agriculture being the main source of income, the income becomes seasonal in nature. Rural market is a large market which is geographically scattered. It shows linguistic, religious and cultural diversities and economic disparities. The market is undeveloped, as the people who constitute it still lack adequate purchasing power. Rural market is a gold mine which the companies need to tap, companies also need to recognize and respond to the challenges and they also need to invest time and money to reap long term dividends.

18. Below are some of the challenges of Rural Marketing: Seasonal nature of demand. Language Barriers. Buying decision slow. Not experimenters. Traditional beliefs. Community Pressure. Below are the key foundation stones of Rural Marketing, also known as the four A’s: Accessibility – It is important to make the product to be available at the right time in the right place. Reach and distribution of the product is of utmost importance. Affordability – There should always be value for money, economical and stable prices. Acceptability – Potential should always be converted to actual customers. Awareness – There are different plans with the help of which awareness can be given to the customers. Customer specific campaign, more medium of communication, connection with the rural customers – here are some of the plans which will help in awareness among the customers. Below are some of the marketing channels which are effective in rural areas: Television, focused rural programs. Festivals, traditional events and fairs. Focused media or social events.

19. WE LOUNGE

20. Mr. Kaustav Sen DIR HR & Training – Intercontinental Hotel Group (IHG).

21. Learnings: From this video I understood various points as he : Spoke about hoe his parents wanted him to be a doctor but he wanted to do hotel management and he took the opportunity and he completed his hotel management in Calcutta. He then worked with TAJ Hotel for food and beverage, then he moved to training and now he his an HR for almost about 10 years now. It was a very nice learning for him. He also spoke about how TAJ set his career straight ad it made him understand culinary in a very nice way. Spoke about how in his leadership style, in his area to groom himself – hotel is a field where planning, execution, studies of process are always being developed and it helps you to grow as a person. Spoke about how lots of people like his GMs from his previous companies guided him, coached him, motivated him and made him think differently. They always made him understand how to overcome challenges and how to be positive and he has always tried to get some good points from those people. Spoke about how in hotels training is very specific for the guests requirement which includes trying to understand the guests expectations, to understand what the guests wants. More importantly it involves trying to reinvent ourselves and what we can do to take care of the guests in a good manner and in a patient way.

22. Spoke about how to run a hotel is not easy, to operate the bill cost, the operating cost or the energy cost is not easy but they are getting more creative to handle that. Spoke about how he is still attached to his roots, and he has made it a habit to pray whenever he goes to the office. After praying, he prioritize his whole day and he notes his priorities in a diary on a daily basis. Spoke about how he is a kid when he comes to the office every morning – as he is excited about the day, very positive, he really wants to make the whole day count, he always welcomes good suggestions coming his way, he wants to make some events which are a priority move faster, he wants to speed up things. Basically he is very energetic and positive in the morning. Spoke about how he has to manage the team, as his team is very young and they need to be treated in a different way. When they are under stress, he makes it his job to break the stress among his team members so that they can work without stress as some people’s families are far away, some are single mothers, so it is a very different kind of a workplace. So he has to understand what will help the person to work better. Spoke about how he is dependent to god as it gives him a lot of strength to deal with difficult situations, he is also very much close to his family and also when his dad asks him how much money he has spent – he has no shame to tell his father the amount of money he has spent because the bank balance that he has today is all because of his parents and he will never forget that.

23. Mr. Apurva Sircar VP at IDBI Federal Life Insurance.

24. Learnings: Spoke about how he is recognized as an objective driven professional, result oriented, a leader, professional with high standard of ethics, and a person with praiseworthy skills. Spoke about how his team has driven the entire sports sponsorship strategy and have seen success in making the brand a success and to be seen and also which went in the right direction. Spoke about how driving the awareness and desired perception of brand IDBI Federal is his key deliverable. He is also a leader of a team which handles the pre-sales and post – sales communication. Spoke about his experience for about 18 years in marketing using faculties of both the left and right brain. He demonstrated ability at managing and leading the marketing function in diverse industries, like durables, FMCG, credit cards, life insurance and banking. Spoke about how he has a track record  driving effective and award-winning marketing programmes. He has also led many marketing deliverables including marketing strategy, brand building through internal alignment of the organization, market development, driving brand awareness and familiarity through sponsorships, brand ambassador value delivery, market development, experiential marketing, advertising and digital marketing, among others. He is also passionate about design thinking.

25. Spoke about how he has a passion for inculcating and maintaining a positive environment around him as he believes that positive energy is much needed in a workplace to do a better and efficient job. Spoke about how he is a proponent of happiness, whether it is at his workplace or be it anywhere else. Spoke about how he was responsible to drive brand awareness and consideration for Birla Sun Life Insurance. In the 3 years, the various 360 degree campaigns handled by my team and me got us many awards, none sweeter than the increase in the awareness and consideration scores to all time highs. He has also managed the endorsement of the brand by Yuvraj Singh single handedly that included managing the crisis situation post his cancer announcement. He has also managed third party distribution marketing and worked closely with the team at Citibank to create business programmes to drive life insurance sale among Citibank customers. Spoke about how he has also trained MBA aspirants in Verbal Ability. Also handled Communication Skills Building programme, especially for students who got a call from various b-schools for Group Discussion and Personal Interview. Spoke about his academics as he from University of Lucknow pursuing Bachelor of Business Administration and he was academically placed 2 nd in a batch of 40+ students.

26. Mr. Rajdeep Mhatre Director – Supply Chain Management, CHEP.

27. Learnings: Spoke about how his work experience has changed his livelihood as a professional as well on a personal level. Spoke about his start of the career in as a store in charge in a company named as Konkan Chemicals Pvt Ltd – where he handled routine receipts and dispatches. He had to co-ordinate purchase and production department. He also had to do data entry of transactions and report generation. He has gained many professional relationships in his thirty years of experience. Spoke about his specialties which include Set-up Warehouse and Distribution Solution, Planning and Analysis, Vendor Development, Contingency Planning, Managing Cold-Chain, Retail & Wholesale. Spoke about his involvement in CHEP INDIA where he worked for around 10 years. He joined there as a project manager where he had to manage the resources delivery and output of the Supply Chain organization in India including operations, planning and logistics divisions. Overall accountability for the supply chain service delivery and planning processes for Automotive and FMCG in India. But after some years the logistic department came out and he raised his hands for taking the chair of the director of the company and he finally had a very important role in the particular company.

28. Spoke about how he has also established   a Regional Procurement Team to support Group Company Business Units, he has provided Asia Regional Management with a strategic perspective on procurement, he has also contributed to  CHEP’s corporate objectives by achieving significant cost reductions and cost increase mitigation without compromising quality or service. Spoke about how he has effectively used the purchasing power of the organization in line with the Code of Conduct, insist on ethical standards in procurement, established high standards of supplier relationship management and generate added value. Spoke about how he has a practice to identify and then translate the best practice solutions across the region. Spoke about how success will be defined by the ability of the supply chain to respond in a effective and quickly manner to the customers. Also shared one learning which is – being proactive rather than reactive is the need of the market. Spoke about how he has learned in these years to focus on the customer to understand their needs, and implement the solution according to the customers needs which the reduce the pain of the customer.

29. NEWSWIRE

30. 1. Debit Balance – Definition, Meaning & How it Works. Learnings : The simple definition of debit balance that one can say is that debit balance is nothing but when the sum of all the entries in a ledger is greater than the total amount of credit entries. A debit balance is basically defined as the amount of money that should be there in your account after a purchase has been made so that you the transaction can be processed correctly without any difficulties. A debit balance is different from debit entry. A debit entry is made to record a transaction in the general ledger. For example when we purchase an asset, we debit the asset account recording the purchase and credit bank account showing an outflow of money. At the same time, a debit balance is the net amount (Debit minus Credit) in a general ledger after recording all the transactions. Debit Balance in Investing A debit balance in investing is the amount of cash that a broker lends to a investor’s margin account to purchase securities, and which the investor must pay into the account before the purchase transaction can be completed. Debit balance must be funded by either wired funds or by selling others securities in the account.

31. Debit Balance in Bank Account. A debit balance is a negative cash balance in a checking account with bank. Such account is said to be overdrawn, and so is not actually allowed to have a negative balance. Also, the bank simply refuses to accept any checks presented against the account that would cause it to have a debit balance. Debit Balance in Margin Account. The debit balance in a margin account is the total amount of money owned by the customer to a broker or other lender for funds borrowed to purchase securities. The debit balance is the amount of cash the customer must have in the account following the execution of a security purchase order so that the transaction can be settled properly. A cash account only uses the cash available to purchase securities, while a margin account uses borrowed money from the broker to purchase securities. The amount borrowed in the margin account is the debit balance. Borrowing on margin is also known as being leveraged. Accounts that normally have a debit balance includes assets, expenses, and losses. Examples of these accounts are the cash, accounts receivable, prepaid expenses, fixed assets account, wages (expenses) and loss on sale of assets accounts. Customers should consider transferring the debit balance to a credit card with a special rate for debt transfers.

32. 2. Why failure is a key ingredient for success. Learnings : Failure is a negative word, nobody wants to fail. Many of us do all we can do to avoid the risk of becoming failures. But not everything we do in life is going to work exactly as we have planned. But if you are failing, you must be the kind of a person who is prepared to take some risks. And that means that you are far more likely to ultimately reach your potential. Failure is not the problem, fear of that failure is the problem. A person should change his perspective and recognize that failing can be the key to achieving success. It’s easier to learn from failures than from success. It gives you a chance to think and analyze about what is not working and to do something about it. By failing and then using what you’ve learned from the experience, you have the potential to become more resilient and more persistent. The more persistent you become, the less likely it is that you’ll be emotionally affected by not getting the outcome you hoped for. And then that helps you to understand or helps you to get a better perspective to analyze what needs to be done to move towards success. Every ‘failed attempt’ simply becomes a new learning experience to fine-tune your efforts.

33. Trying and failing is far more better than not trying at all If something is worthwhile, it is probably going to take quite a bit of hard work to achieve the goal. So, one should always build into his plan about the expectations that it could require a significant effort and amount of work. But until a person will try, he will never know. And even if it doesn’t work out, at least he will be satisfied with the fact that he has tried and he will know the next time about the positive and negative effects of his work. and that will be a learning for him and he will remember it the next time. If a person is so busy about worrying about failing then he will never find the motivation to move forward. So a person should always keep in mind that to be at the top, he has to start from the bottom and that involves failing in a lot of things and then learning from those failures. If you’re not afraid to fail, it will give you another valuable ability and that is being able to recognize when is giving up on a particular goal is right. If you have given your best shot and it is still not working in your favor then maybe it is time for you to change your approach or maybe time for you to change your goal. Maybe your skills and talents are better off applied somewhere else now that time has moved on and there are lot of opportunities in the market. Or maybe you are doing the same thing again and again in the hope that the result will be different this time. Think about the past and you will probably be able to spot times when making a choice that was not successful helped refine your approach and eventually took you towards a better outcome. A person should start viewing failure as a learning opportunity, use the lessons that he gain from it and take the first steps for setting himself up for success.

34. 3. Why having a best friend at work is important for your career. Learnings : Having a best friend at works boosts your productivity. Workmates who are also close friends tend to get along more easily than those who aren’t. Having best friends at work can therefore improve job satisfaction, happiness and overall productivity. According to the 2021 workplace friendship and happiness survey by Wildgoose , 57% of people say having a best friend in the workplace makes work more enjoyable, 22% feel more productive with friends and 21% say friendship makes them more creative. These numbers are very much understandable as a work best friend can help make the hours spent in the workplace a happier, peaceful and more purposeful life. Relationships matter because they help us feel more connected, making us more productive and more motivated. When we have close work friends, we can enjoy every personal reward which positively impacts out career. It is also said that employees who have close friends in their workplace experience higher level of job satisfaction and are happier and are have very less chances to leave that particular company. Also they are twice as likely to be engaged in their jobs, they are better at engaging with the customers, they produce higher quality of work, have a greater sense of well-being and are less likely to get injured on the job.

35. Also in situations where an employee is facing some challenges related to work, if he has a best friend at work who will comfort him or who will make him understand then it lowers his stress level. People who have friends at work are more confident and are composed and calm when it comes to finding solutions to their problems because they have a support with them who are their friends. Workplace friends can reduce the burnout and boost productivity. Work can be monotonous. Regardless of the tasks you are performing, you are likely to experience workplace burnout at some or the other point in your life. Individuals who have friends at work are less likely to experience burnout than workers without workplace friends. Workers who aren’t experiencing burnout are more productive and happier. Workplace friends can reduce the burnout and boost productivity. In addition to helping avoid burnout, work friends bring other positive gains. Gallup’s found that when 60% of employees in a company have a work best friend, safely incidents decreased by 36%, customers engagement increased by 7% and profits increased by 12%. The presence of solid work friendships can impact multiple facets of your business. It also helps to promote friendly challenges – Best friends are likely to engage in a friendly workplace competition in accomplishing their tasks. Moreover they become each others critics in a positive way. It is proved that individual’s always take criticism more positively from someone they care about.

36. 4. Questions to ask before making a career change. Learnings : A career change can be one of the most thrilling times of your professional life. It allows you to open the door to new opportunities and possibilities, work in an industry that you love and get paid for it. But before you dive straight into a new career, you should always do some deep self assessment which can potentially help you from heading down a wrong path or will boost your confidence that you are making the right decision. Following are some of the questions a person should ask himself before making a career change. Do I want a career change or just a new job? An unhappy work situation does not necessarily mean that you are in a wrong field. There may be other factors which can be responsible for your dis-satisfaction. A person should go deep down to find out what is the main reason for his job change. Does a person understand what is involved in switching to this new career? Entering an industry without knowing what you are getting into can make your new career just as unsatisfying as your old one. From knowing what kind of skills and experience are expected of you to understand the ins and outs of the daily tasks, you should know exactly what it takes to succeed in your new field.

37. Would I take a pay cut to make the change? While both present and future earning power are bound to play some role in any career decision, examining what you are willing to give up can offer critical insight into just how strongly you feel about making a change. The people who are most fulfilled at work have jobs about what they are passionate about. It is their passion towards the work and not the paycheck. Am I willing to start in a lower position than the one I currently have? Let’s say that you hold a mid level position in your current organization. Ask yourself how would you feel if you had to possibly start at the bottom of the career ladder and start again from scratch if you had to switch industries. For some, having to restart their career (and hold an entry-level position) might be a blow to the ego and something that they might not want to do. What matters beyond my career? It’s inevitable that you might burn out from your job at some point in your career even a job that you love. That’s why its important to understand why your job isn’t working for you anymore. It might be that you still love your position, but it is not giving you what you need outside of it. Knowing what satisfies you outside or work can help you determine if the problem is your job or your career field. It will also help you to figure out if you can get these things in your new career or not. Answering these questions can help you to understand if your new path is the right one for you or not. And you might discover that you are in the right career path but you just need a job change.

38. 5. Priceless benefits of financial freedom. Learnings : There are many benefits to financial independence. For starters , when you have enough assets and passive income to support your lifestyle without having to work or rely on someone else for financial assistance, you have the freedom to choose how you want to live your life. You’re no longer constrained by money, instead you can use it as a tool to unlock freedom and pursue your passion. Financial independence is less about financials and more about freedom Below are 5 priceless benefits of financial freedom. The freedom to choose how you want to live your life. One of the priceless benefits of financial independence is the freedom to choose how you want to live your life. When you’re not tied down by a 9-to-5 job, you can pick and travel whenever you want, work on your side hustle full time, or simply enjoy your hobbies and pursuits without worrying about how much money you are making. 2. You can live life in your own terms. One of the best things about financial independence is that you no longer have to live your life according to someone else’s standards. You can choose how you want to live your life, without thinking about the money.

39. Follow your true passions. In addition, financial independence allows you to pursue your passions in life without worrying about money. If you’ve ever wanted to start your own business, travel the world, write a book, or do anything else that you are passionate about, but did not do it because you didn’t believe you could make money doing it, then financial independence will allow you to do those things. When you are not caught up in a job, you can pour your heart, soul and time to that one thing about which you are passionate about, without worrying about whether or not it will lead to a steady paycheck. 4. The Ability to live an extraordinary life. Another benefit of financial independence s that it allows you to live an extraordinary life. A life that most people dream only of living. When you don’t have to worry about working in a traditional job, you can devote yourself for fulfilling your dreams and goals. With financial independence, you can afford to take risks and pursue opportunities that might not pay that well. But ultimately your goal is to simply achieve happiness and fulfillment. The opportunity to give back. When you’re financially independent, you have the opportunity to give back in ways that you may not have been able to do before. It’s no longer just money that you can donate to causes that are important to you, it’s even more exciting how you can suddenly be able to volunteer your time to help others or use your talents and skills to make the world a better place to live.

40. 6. When not to negotiate a higher salary. Learnings : Negotiating a salary is a crucial part of accepting a new position, but botching this step can cost a candidate the job. And even if the fallout isn’t quite as severe, the outcome of salary negotiations can damage the employee’s ability to succeed at work. Below are some of the negotiation strategies that have the potential to backfire. Don’t negotiate until you have a firm offer. Don’t try to get one company to match another company’s offer. Don’t rely on the estimates you see on a salary website. Don’t fixate only on money. Other perks have value. Don’t try to reopen negotiations after you’ve accepted a verbal offer. Negotiating is complicated and difficult, and you could mess it up – There are tons of books and even entire college course on negotiation, so it must be pretty hard to do. You will often be in an uncomfortable position of negotiating your salary with your future boss.

41. You don’t know what you are worth – This is probably true for most people and it’s legitimate concern. How can you negotiate your salary if you don’t even know what you are worth. You might know about what you’re worth your industry or even in your region, but you cannot possibly know what you’re worth at this particular company. They probably know a lot more about you than you. Negotiating salary when there is a big gap between what the company is offering and what you are asking is also a waste of time. Let’s say a recent grad is looking at entry level jobs in his field of training and learns early on that jobs are paying an admittedly low salary for the industry. This person should not go through several rounds of interviews and then demand double what the employer was willing to pay, he created no room for negotiation and dug his heels in. There’s no way he will be offered the job. Negotiating a job offer is always a risk, but by not accepting the offer in a timely manner, you’re leaving the door wide open for other candidates to walk right into the picture. If a company lists the salary for a role in the job description, you cannot negotiate. That‘s what they said they are willing to pay. And they had to internally, as a team, decide on that and agree to stick to it.

42. 7. How to change someone’s mind. Learnings : If you could only tie that special someone to a chair and force them to listen. Or make them read that one thing that would finally change their stubborn mind. They’d finally see the light… But that’s never going to happen. And even if that whole “it’s illegal to kidnap and restrain people” part wasn’t an issue, truth is, it wouldn’t work. There are no guarantees when it comes to changing people’s minds. So what does work most often? Back in the 1970s, Portland State University psychology professor Dr. Frank Wesley, looked into why some US prisoners of war defected to North Korea during the Korean War. And it wasn’t because they were tortured. It was because they were shown kindness. Unexpected kindness, not restraints, changed minds. Be nice and respectful. Listen. Understand. Instill doubt . You need rapport. That’s just a fancy way of saying “be nice.” Be respectful. If you’re not nice, all the evidence in the world won’t help you. Find common ground. Don’t call the other person out except for the most extreme infractions. And always give people the opportunity to be wrong safely and with respect.

43. State them clear facts. Merely delivering info rarely changes minds. That’s for courtroom dramas. You don’t hear one statistic and suddenly flip sides and neither will they. In fact, quite the opposite: facts are like punches – they usually cause the other side to put their hands up and block whatever you send their way next. Build Rapport with them with the help of following rules: Attempt to re-express your target’s position so clearly, vividly, and fairly that your target says, “Thanks, I wish I’d thought of putting it that way.” List any points of agreement (especially if they are not matters of general or widespread agreement). Mention anything you have learned from your target. And only then are you permitted to say so much as a word of rebuttal or criticism. Be a partner, not an adversary.  If you’re trying to win, you’re going to lose. The best approach is: Be nice and respectful. Listen. Understand. Instill doubt. (I refuse to change my mind about this.) Serious beliefs are about values and identity. Don’t attack what they believe, focus on the validity of their reasoning process and whether that identity is the only way to be a good person.

44. 8. Tips to conducting an effective job search. Learnings : There comes a time in everyone’s career when they will consider a job change. Some desire career advancement and others may be affected by a company downsizing. Regardless of the reason, embarking on a job search requires preparation. Consider the below tips to help you get started: Update your resume and cover letter - Make sure your resume has the necessary keywords that hiring managers (and importantly, the applicant tracking software) are looking for in your field. Resumes can get outdated very easily, so if you haven’t looked for a job in a while, be sure that all the dates and job titles are correct but more importantly, don’t just add to it! Make sure to remove items as you grow more senior and advanced in your career. Freshen up your social accounts - Make sure your LinkedIn profile looks as good as your resume and you have plenty of endorsements from colleagues. A recent article indicated 80% of recruiters and hiring managers are using LinkedIn to vet candidates for their open positions. Start searching for jobs and do your research on potential companies, their policies, culture, and benefits that are important to you.

45. Get in touch with headhunters and recruiters that specialize in your field. Network, even if you hate to network. Or attend local association meetings or conferences instead of networking events. During your interview process, be aware that if your first round is a telephone screen that there are certain things that are especially important for over-the-phone interviews. Be sure to research telephone interview tips to know what to focus on and how to prepare. Don’t forget to prepare questions to ask of your interviewer not doing so could make you look unengaged or uninterested in the role. Be prepared to ask colleagues and former managers (if applicable) for references in advance so that you don’t slow down the job offer process hunting down people who are willing to speak on your behalf. Figure out your salary requirements and prepare to negotiate ahead of time. This is the time to make sure you get paid what you’re worth, but you also need to be realistic of what the current job market trends are as well as what the total compensation package is. If you’re not sure what a fair salary is, do your research by salaries and companies. While not every point above may apply to you, depending on your seniority level, industry and the kind of job you’re looking for, you’ll certainly be spared that awkward moment of regret if you use this list. Finally, as tedious as it may seem, you must send a thank-you note after every interview and make sure you follow-up the right way and yes, an email will work. Arguably this can be just as important as the impression you made during the interview process itself, particularly if the hiring manager is having a difficult time deciding between candidates. Be sure to use proper grammar and reiterate your interest.

46. 9. Resume tips – how to stand out in a crowd. Learnings : You've heard that you need an eye catching resume, but do you know, exactly, how much time you have to make a great first impression on a potential employer before attention is directed towards another candidate? In a study by career site Ladders, it was revealed that you have less than 10 seconds. To be more precise, you have 7.4 seconds, which is not a lot of time to make a good first impression. In fact, it's hardly anything at all. But even if you are pressed for time, there are a number of unique ways to ensure that your resume stands out from the crowd. Here are a few tried and true ideas. Declare your achievements - Rather than typing up excessive paragraphs, you should craft short, declarative sentences that are able to list your accomplishments. Eliminate layout clutter - The worst-performing resumes have multiple columns and long sentences, fit into an entirely cluttered layout. Avoid this at all cost. Put real numbers to your success - Can you quantify your achievements? Are you emphasizing your responsibilities? Bring attention to your resume by putting in impressive facts and figures from past employment experiences. These can include profit margins, donations generated, expense savings, subscriptions secured, and more.

47. Show evidence of eagerness for self-improvement - Are you consistently working to upgrade your skills? Include a category that emphasizes leadership roles, certifications, or professional development. Use a fresh font - Your goal is to communicate professionalism. Use a modern font with an executive feel, like Arial Narrow or Calibri. Try a mindful aesthetic - Could you add a bold or minimalist line between sections? Are there opportunities to add subtle splashes of color? Update your resume's visuals to keep things interesting and engaging. Don't sell yourself short. By using these tips, you will be able to let any hiring manager know just how much you deserve a seat at the employment table.

48. 10. Financial planning tips that everyone should follow. Learnings : Financial Planning is about a lot more than just making investment decisions. It’s a more holistic approach towards your finances. Therefore, it is important to prepare oneself to learn managing money matters. As it is said that “Money is hard to earn and easy to lose; you should guard yours with care”. So let us have a look at some of the tips for financial planning that will help you to create a strong financial base. This will even make your upcoming years financially better: Have a glance at the big picture: You must understand your overall credit, savings as well as debt picture in order to know well in advance where you actually stand before setting your goals. Your credit savings would help you a lot in order to make the better financial planning. This will help in making the future plans with confidence. Besides that, you could brief out your future financial goals that you have to achieve in the near future. This will ultimately help you to reach the biggest financial goals of your life. Monitor your monthly expenses: Keep an eye on your spending and monitor each and every expense – be it small or big spending. At the end of the month, you could tally up all yours spending and find out whether it exceeds your budget! Work on those areas where you can do cost cutting ultimately saving the excess amount that can result in monthly savings.

49. Prepare rough timelines for saving: If there are a number of goals you are wishing to fulfill at the end of the year, list down the goals and divide the amount that you need to save for each goal by the total number of months until the deadline. This rough timeline can prove to be a better opportunity in saving the amount you need to fulfill your goals. Reallocate your investments There has been observed a great volatility in the equity values and so it is better to do stock allocation as it will offer a great return on value for long-term performance. Depending upon your risk profile and asset allocation, you can rebalance the portfolio. Don’t just plan but actually, invest for long term benefits I am sure you must be planning to invest for long term benefits but never be able to do so, right? This year just stick to your decision and develop an investment strategy that could help you in building strong financial background for the upcoming years. It is said that success in investments is a marathon and not a sprint which you should believe and do something to reap long-term benefits. Stay out of debt Debt is like a parasite that always keeps you low, especially in financial management. Plan your finances in such a way that you stay out of debt this year. Also, if you have some previous loans, make sure that you build strategic debt management plan to get rid of it. Try to pay down most expensive debt first and then proceed towards smaller ones. Once you are debt free, plan to spend smarter in future to avoid any future debts.

50. THANK YOU !