Presentation of marketing management-i.pptx

FirstCry

1. Presentation of marketing management- i PRESENTED BY :- Abhinav Shukla Abhishek Jain Abhishek Sharma Adarsh Kumar Afia Parwez Ahammed Shafi np Aman Gupta Anant Sharma Aniket Dwivedi AnshayVipul  Jain 1 TOPIC :- Understanding Segmentation of B2B & B2C

2. agenda Introduction Market segmentation process Identifying and evaluation segments (both in B2B & B2C segments) Market targeting and positioning for competitive advantages 2

3. What is Market segmentation ? Segmentation is a fundamental marketing strategy that allows businesses to better understand their customers and tailor their offerings accordingly. This can be particularly important for both B2B and B2C companies, as the motivations and needs of these distinct customer groups can vary significantly. We will take examples of two different companies that will make us understand segmentation for B2B and B2C .

4. Udaan, a B2B trade marketplace run by Hive loop Technology Pvt. Ltd, was founded in 2016 by ex-Flipkart employees Amod Malviya, Vaibhav Gupta, and Sujeet Kumar. It aims to empower small and medium businesses (SMEs) in India by combining a marketplace, logistics, and lending on a single platform. With over 50 million SMEs in India, Udaan addresses a segment with transactions exceeding $600 billion. To be considered a unicorn, a startup needs a valuation of $1 billion or more. In the fiscal year 2018, Udaan reported revenue of ₹65 crores, total expenses of ₹66 crores, and losses amounting to ₹59.5 crores. 4

5. Market segmentation of udaan 5 Geographic Segmentation Urban vs. Rural Regional focus Demographic Segmentation Business size: Small, Medium, Large Business type: Retailers, Wholesalers, Distributors, Manufacturers Industry Segmentation Consumer Goods Apparel and Footwear Electronics Pharmaceuticals

6. Targeting strategy of udaan 6 Primary Target Audience Small and Medium Enterprises (SMEs) Retailers Wholesalers Service providers Secondary Target Audience Large Enterprises Manufacturers Exporters and Importers Geographic Focus Urban and rural balance to ensure wide accessibility Positioning Strategy Comprehensive B2B Platform One-stop solution for various business needs Empowering SMBs Access to a wide network of suppliers and buyers Cost-Effective Solutions Competitive pricing and bulk purchase discounts Technology-Driven Operations Digital payments, logistics support, real-time tracking

7. Market positioning of udaan Comprehensive B2B Platform : Empowering Small and Medium Businesses (SMBs) : Cost-Effective Solutions : By cutting out intermediaries and directly connecting buyers with sellers, Udaan ensures cost-effective solutions for businesses. This positioning as a cost-efficient marketplace is attractive to price-sensitive businesses looking to maximize their margins. Pan-India Reach : Trust and Reliability : With a focus on building trust through reliable service, quality assurance, and efficient logistics, Udaan positions itself as a dependable partner for businesses. This reliability is a key differentiator in the B2B market where trust is crucial for long-term relationships 7

8. Thank you