Presentation of product mix depth,length,width and consistency

1. Product - Mix By Hassan Ali M.com

2. Products of a company are called PRODUCT MIX . Important: PRODUCT LINE Close related products are called PRODUCT LINES . PRODUCT MIX Any company’s product mix has 4 dimensions i. Width ii. Length iii. Depth iv. Consistency

3. Length : Total Number of items in the product line . Consistency : Closely related the various product lines. Width : Number of different product lines carries by the company . Depth : Number of version offered of each product in the line.

4. Unilever products

5. Soap Shampoo Cream Toothpaste PERSONAL CARE FOOD & DRINKS Tea Ice cream Lux Dove Lifebuoy Clear Dove Lifebuoy Close up Pepsodent Cornetto Magnum Lipton Supreme Ponds Dove Fair & Lovely Product Mix Depth Product Line - 1 Product Mix Width Product Line - 2 Product Line Length Product Line Length Product Mix Length Consistency

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