presentation on corporate entrepreneurship.pdf

On corporation entrepreneurship is the industrial sector study

1. BEFORE WE PRESENT ON OUR SUBJECT MATTER
THE CONCEPT OF CORPERATE ENTREPRENUERSHIP
The concept of Corporate Entrepreneurship (CE) revolves around
fostering an entrepreneurial orientation within established organizations.
In similar terms, it’s about infusing the spirit of a startup into a mature
company. Whiles entrepreneurship breathes life into new businesses, CE
focuses on injecting fresh ideas and innovation into existing ones. (DR.
Evans Duah, AAMUSED KSI,Ghana 2024)

2. Q1. Identify and analyze three specific instances where apple leveraged
risk-taking to achieve success.
•Instance 1: the launch of the apple II (1977)
•Risk: entering a nascent personal computer market with a user-friendly product.
•Analysis: the Apple (II) was one of the first highly successful mass-produced
microcomputers. It was a significant risk because personal computing was a novel
concept, and there was no guarantee of market acceptance. Apple invested
heavily in design and marketing to ensure the product’s success.
•Outcome: the Apple( II)’s success established Apple as a major player in the
computer industry, generating substantial revenue and brand recognition.

3. INSTANCE 2: INTRODUCTION OF THE MACINTOSH (1984)
•Risk: developing and launching a computer with a graphical user interface (GUI)
and a mouse, which was a radical departure from text-based interfaces.
•Analysis: the Macintosh was a high-stakes gamble, requiring significant
investment in R&D and marketing. Steve jobs’ vision for a user-centric experience
drove this innovation, despite internal resistance and skepticism.
•Outcome: although initial sales were modest, the macintosh'sinnovative interface
eventually became the standard for personal computing, influencing future
developments across the industry.

4. INSTANCE 3: LAUNCH OF THE IPHONE (2007)
•Risk:entering the competitive and well-established mobile phone market with a
revolutionary product.
•Analysis:the iPhone integrated several functions (phone, iPod, internet
communicator) into a single device with a touch interface. This was a major
technological and financial risk, requiring extensive development and a new
approach to marketing and distribution.
•Outcome: the iPhone redefined the smartphone industry, leading to enormous
financial success for apple and setting new standards for mobile technology.

5. Q2. Discuss the challenges faced by established companies like
Apple in maintaining a culture of innovation.
❖CHALLENGES:

6. •Bureaucracy:as companies grow, they tend to develop more complex structures and processes,
which can stifle creativity and slow down decision-making.
•Risk aversion: larger, established companies often become more risk-averse, focusing on
protecting existing revenue streams rather than pursuing bold, innovative projects.
•Market expectations: public companies face pressure from shareholders for consistent
financial performance, which can lead to a focus on short-term gains over long-term innovation.
•Talent retention:innovative talent may be drawn to start-ups or smaller companies where they
have more freedom and influence.
•Integration of acquired companies: integrating smaller, innovative companies can be challenging
and may result in the loss of the entrepreneurial culture that drove the acquisition.

7. Q3. Evaluate apple’s current business model and its potential for future
innovation.
❖CURRENT BUSINESS MODEL:
-Ecosystem approach: apple’s business model revolves around creating an
integrated ecosystem of devices, software, and services. This includes hardware
(iPhone, iPad, mac), software (iOS, Macos), and services (iCloud, apple music, app
store).
-Premium pricing: apple focuses on high-quality, premium products, allowing it
to maintain higher profit margins compared to competitors.
-Recurring revenue: increasing focus on subscription services (apple music,
apple Tv+, iCloud) to generate recurring revenue.

8. ❖POTENTIAL FOR FUTURE INNOVATION:
-Sustained investment in R&D: apple’s significant investment in research and
development suggests a continued focus on innovation.
-Expansion into new markets: areas like augmented reality (AR), virtual reality
(VR), and autonomous vehicles present new opportunities for innovation.
-Health and wellness: products like the apple watch indicate a growing focus on
health and wellness technology, which could lead to new, innovative solutions in this
sector.
-Sustainability initiatives: apple’s commitment to environmental sustainability could
drive innovation in materials and manufacturing processes.

9. Q4. Research apple’s failures alongside its successes. Analysis
the role of failures in shaping the company’s direction.
❖FAILURES:
-Apple newton (1993):an early attempt at a personal digital assistant (PDA) that was ahead of
its time but failed due to technical issues and high costs. However, it laid the groundwork for
future mobile devices.
-Lisa computer (1983):despite pioneering the (GUI), it was commercially unsuccessful due to
its high price and limited software. Lessons learned from (LISA) contributed to the development
of the Macintosh.
-Mobile me (2008):a cloud service that failed due to reliability issues and poor execution. The
experience informed the development of iCloud, which has been much more successful.

10. ❖IMPACT OF FAILURES:
-Learning and adaptation: apple’s failures have often provided
valuable lessons that informed future successes. The company’s
ability to learn from mistakes and pivot has been crucial.
-Strategic shifts: failures have sometimes led to strategic shifts,
such as focusing more on user experience and integration across
devices.

11. Q5. Explore how other technology companies have emulated or
challenged apple’s approach to corporate entrepreneurship.
❖EMULATIONS:
-Google:emulates apple’s ecosystem approach with its suite of
services and devices, including android, google home, and google play
store.
-Samsung:follows a similar hardware-software integration strategy,
with its line of galaxy devices and proprietary software features.

12. ❖CHALLENGES:
-Microsoft:competes with apple through its surface devices and
windows ecosystem, often focusing on enterprise solutions.
-Amazon:challenges apple with its emphasis on services and
devices, such as (Alexa), kindle, and fire Tv, aiming to create an
integrated experience for users.

13. CONCLUSION
Apple’s journey exemplifies the principles of corporate
entrepreneurship through risk-taking, overcoming challenges,
evolving its business model, learning from failures, and responding
to competitive pressures. By understanding these elements, we gain
insights into how apple has maintained its innovative edge and how
it can continue to do so in the future.