Presentation on Digital Marketing | Modules of digital marketing | Difference between traditional and digital marketing

In this presentation,
we'll discuss about:
1. Intoduction of digital marketing
2. what is digital marketing?
3. Difference between traditional and digital marketing
4. Modules of digital marketing
5. Types of digital marketing

1. INTRODUCTION OF DIGITAL MARKETING

2. Digital marketing , also known as online marketing. Digital marketing is the use of websites , apps ,mobile devices , social media , search engines, and other digital means to promote and sell products and services.

3. Difference between traditional and digital marketing DIGITAL MARKETING Reach out to maximum people. Can promote internationally. Cost effective for promoting their brand globally. Immediate communication. Your product for services is 24/7 advertising. High conversion rate. TRADITIONAL MARKETING Limited audience. Limited to particular region. Effective and time consuming process. Delayed communication. 24/7 advertising is not possible in traditional marketing. Low conversion rate.

4. Modules of digital marketing

5. There are 7 types of digital marketing The seven types of digital marketing are – Social Media Marketing. Email Marketing. Search Engine Operation. Google Analytics. Website Enhancement. Content. Google Adwords .

6. 1.Social media marketing Social media marketing (SMM), is the use of social media platforms on which the user build social networks and share information to build company’s brand , increase sales and drive website traffic. SMM is often more cost effective with great exposure , though is requires ongoing maintenance and might have unintended negative feedback .

7. 2. EMAIL MARKETING Email Marketing is a form of marketing that can make the customers on your email list aware of new products, discounts and other services. The four types of Email marketing are:- Transactional. Promotional. Newsletters. Retention.

8. 3.Search engine OpTIMIZATION Search Engine Optimization is the science of improving a website to increase its visibility when people search for products or services. The most common example of on-page SEO is optimizing a piece of content to a specific keyword. There are two types of SEOs:- On-page SEO Off-page SEO

9. 4. GOOGLE ANALYTICS Google Analytics collects data from your websites and apps to create reports that provide insights into your business. There are three different types of Google Analytics:- Audience Report. Acquisition Report. Behavior Report.

10. 5. WEBSITE ENHANCEMENT Website design enhancement , also known as web design enhancement , refers to the process of improving and optimizing various aspects of a websites design to enhance its overall performance, user experience , and aesthetic appeal.

11. 6.CONTENT The term CONTENT marketing refer to a method of marketing that includes creating and sharing online content that doesn’t just promote a brand , but rather is designed to encourage its audience to visit a brand’s website.

12. Thank you