Presentation on ETOP business policy and strategy

ETOP BUSINESS POLICY

1. ETOPANALYSIS
PRESENTED BY KUMKUMSENGAR

2. ETOP–environmental threats and opportunity profile
This technique is given by WFGlueck
ETOP is a chart or study of outside environment to see where opportunities and threats exist for the
purpose of taking strategic decision
The opportunities (factors outside that can help the organization).
The threats (factors outside that can create problems).
??????In short, ETOPhelps managers understand how outside factors like economy, politics, technology,
competition, or society affect their organization, so they can make better decisions.

4. WhyETOPisneeded
•IdentifiesOpportunities–(like new markets, changing consumer trends, government support,
technology, etc.) that the organization can use for growth.
•DetectsThreatsEarly–(competition, policy changes, economic slowdown, new substitutes, etc.) so the
company can prepare in advance.
•HelpsinStrategicPlanning–By knowing what is happening outside, management can make better long-
term strategies that fit with environmental realities.

5. Factor Opportunities (O) Threats (T)
Economic
More demand for
MBA/BBA due to rising
income
High fees may reduce
admissions
Political / Legal
Govt. promotes higher
education (NEP,
scholarships)
Strict rules of
AICTE/UGC
Social
Students want career-
focused education
Rural students face
language problem
Technological
Online classes, digital
library, virtual
internships
Costly to adopt new
technology
Competition
New specializations &
global tie-ups
Strong competition from
top B-schools & online
courses
Example