Presentation on Future Group

1. A PRESENTATION OF MARKETING MANAGEMENT ON FUTURE GROUP India tomorrow Presented By : Group A-5 Presented To: Dr. Bhavesh Vanaparia

2. History of Future Group Established in 1994 by Mr. Kishore Biyani Retail forms the core business activity Group subsidiaries are present in Consumer Finance Capital Insurance Leisure & Entertainment Brand Development Retail Real Estate Development Retail Media & Logistics 4/12/2013 Tolani Institute of Management Studies 2

3. Company Profile Future Group is India’s largest retailer and one of the leading business houses with a strong presence in retail. Its founder and Group CEO is Mr . Kishore Biyani. Future Group employs 35,000 people directly from every section of our society . It deals in Retail, Finance and service sector. May 2011 – Future Supply Chains becomes ISO certified 4/12/2013 Tolani Institute of Management Studies 3

4. Retail Pantaloon Retail (India) Limited Future Value Retail Limited Finance Future Generali Life Insurance Company Limited Future Generali (India) Insurance Company Limited Future Capital Holdings Limited Future Ventures (India) Limited Services Future Supply Chains Limited Future Human Development Limited Future Media (India) Limited Future Corporate Resources Limited 4/12/2013 Tolani Institute of Management Studies 4

5. Milestones and Achievements 2011: Most Admired Large Format National Fashion Retailer of the Year – Central 2010: Most Admired Food & Grocery Retailer of the Year : Private Labels – Food Bazaar 2009: Most Preferred Multi Product Chain - Big Bazaar by CNBC AWAAZ 4/12/2013 Tolani Institute of Management Studies 5

6. BRANDS UNDER FUTURE GROUP 4/12/2013 Tolani Institute of Management Studies 6

7. Product M ix It is a set of all the products and services provided which a particular seller offers. It is also known as product assortment. Its has certain length, width and depth of the company’s product portfolio. 4/12/2013 Tolani Institute of Management Studies 7

8. Product-Mix W idth 4/12/2013 Tolani Institute of Management Studies 8

9. Product Length of Retail 4/12/2013 Tolani Institute of Management Studies 9

10. Length of Finance

11. Length of Services

12. Length of Partnership

13. Product Classification Marketers classify the products into basis of durability, tangibility and its use that is consumer or industrial. They are durable, nondurable, shopping goods, convenience goods & unsought goods. 4/12/2013 Tolani Institute of Management Studies 13

14. Product Classification

15. Products of Future Group Future Group’s products come under the category of Durable as well as Nondurable. It offers perishable products, food items which are frequently approached by consumers. Also they offer Clothing, Apparel, Home décor items, Furniture which come under the category of Nondurable.

16. Consumer G oods Classification Convenience Goods:- Those which customer thinks that they get easily at one place. Shopping Goods:- Those which customer compare on basis of suitability, price & style. Unsought Goods:- Those which customer does not know much and if offered it is beneficial for them.

17. Product Levels

18. Level of Future Group

19. Potential Product In those Venn anything was not mentioned about potential product. Potential Product means something offered to customers which they have never expected. But whatever any company offers to the customers, For sometime it is Augmented & then it transforms into Expected. So still many companies including future group are searching for serving customers something called Potential.

20. Cont… Nondurable Goods:- future group provide product’s such as soap, food items, perishable products which are consumed within few uses and again it is required to purchase. Durable:- clothing, apparels, shoes, home décor items, furniture and many more things which are tangible which last for long time. 4/12/2013 Tolani Institute of Management Studies 20

21. Cont… Consumer goods classification:- products served by future group are depending on the habits of consumer. First is convenience goods like soft drinks, daily home needs are provided which has minimum effort to buy and consumer can easily get whenever they need. 4/12/2013 Tolani Institute of Management Studies 21

22. Cont.… Then comes shopping goods. Which depend on the choice & taste of the customer. For e.g.:- clothing, shoes, apparels, furniture etc.. Unsought goods:- These are the products which consumer does not know much and normally they don’t think of buying. For e.g.:- life insurance. 4/12/2013 Tolani Institute of Management Studies 22

23. Holistic Marketing Concept

24. Cont… It is an approach to recognize the scope of Marketing Activities. These are the four major themes on which any companies' overall position can be judged. This concept help companies to have a complete approach towards their requirement.

25. Integrated Marketing

26. Internal Marketing

27. Performance Marketing

28. Relationship Marketing

29. Bases For Segmentation Geographic:- Rural area Urban area 4/12/2013 Tolani Institute of Management Studies 29

30. Demographic Age Family size Gender Income 4/12/2013 Tolani Institute of Management Studies 30

31. Psychographic Lifestyle:-

32. Behavioral Occasions:- User status:- (There were one time users and regular users are also there)

33. Market Specialization Retail

34. Full Market Coverage Age Income Gender

35. Brand Elements Character: Future group Logo: Bird Slogan: India tomorrow 4/12/2013 Tolani Institute of Management Studies 35

36. Private Brands of Future Group 4/12/2013 Tolani Institute of Management Studies 36

37. Company Orientation towards the Market Place Selling concept Marketing concept –SACH Brand 4/12/2013 Tolani Institute of Management Studies 37

38. 4/12/2013 Tolani Institute of Management Studies 38

39. Price Mix Value pricing Psychological pricing Loss leader 4/12/2013 Tolani Institute of Management Studies 39

40. Value pricing Big bazaar promises its consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping 4/12/2013 Tolani Institute of Management Studies 40

41. Psychologica l Pricing 4/12/2013 Tolani Institute of Management Studies 41

42. Loss Leader 4/12/2013 Tolani Institute of Management Studies 42

43. Supply Chain M anagement at BIG BAZAAR

44. Consumer Behavior Cultural factors: Culture, subculture & social class of the people influences the buying pattern according to their culture. Social factors: buying behavior of the whole family depend upon their taste and preference. Personal factors: financial status of the people also influence their buying behavior. For ex. mostly h igh class people buy from the Pantaloons retail store. 4/12/2013 Tolani Institute of Management Studies 44

45. Packaging

46. Labeling

47. Advertisement Print Media 4/12/2013 Tolani Institute of Management Studies 47

48. 4/12/2013 Tolani Institute of Management Studies 48 Thank You