Presentation on Google Ads | types of google ads

hello everyone,
so welcome to our presetation on Google Adwords.It is a part of digital marketing module.In this presentation,we will discuss about:
1) what is google ads?
2)steps to set up google ads account.
3)Overview of Google ads.
4)Google ads campaign structure
5)Types of Google Ads Campaign-
. Search
. Display
. Video ads
. App
. Shopping ads
so it will help you to gain more information about google ads.Thankyou for visiting and downloading our presentation.

1. What is Google Adwords (Ads)?

2. Google Adwords (Ads) Google Adwords is a Pay-per-click online advertising platform that allows advertisers to display their Ads on Google Search Engine Result Pages.

3. Steps to set up Google Ad account Sign Up with your Google account Select Campaign Set your budget Select Location Select your Target Audience Choose your Keywords Set your Bid Add Ad groups Write Ad Create your Ad

4. Overview of Google Ads

5. Google Ads Campaign Structure Campaign Keywords & Ads Ad Group Keywords & Ads Ad Group Ad Group Ad Group Keywords & Ads Keywords & Ads Ads Account Campaign

6. Types of Google Ads Campaign In Google Ads, we organize categories of product and services for Ads in which we set budget, location, Ad groups and other setting in Campaign. There are 5 types of Campaign :- Search Display Video Shopping App

7. Search – When a customer search a keyword on search engine some text ads appear above or below search results related to your keyword these are search ads or paid ads.

8. Display - Display ads are a type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. There are many ad formats. These ads can be static with an image or animated with multiple images, video, or changing text.

9. Video Ads – Display video ads in the YouTube search results or before , during and after videos on YouTube.

10. App – Advertiser can promote their app for Android or IOs users by which app developers get paid to serve ads on their app and they get paid on per installation of the app. Bid strategy for App ad is CPI (cost per install).

11. Shopping Ads - Shopping ads are one type of ad that can be created from your product data. In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more.

12. Thank You!!!