Presentation On HOCCO_20251101_205329_0000.pdf

PPT ON HOCCO BRAND

1. Presentation On
HOCCO
Presentation On
HOCCO
Presented by -
Esha Agarwal -BCH /24/121
Tanisha Negi - BCH /24/133
Sanskriti Sharma - BCH/24/157
Yashika Jindal - BCH/24/184

3. Ankit chona
BRAND
HISTORY
BRAND
HISTORY

4. The story starts in 1944, when Satish Chandra Chona founded
Havmor Ice Cream (then “Have More”) in Karachi.
After Partition, the Chona family rebuilt the brand in India —
first in Indore, then in Ahmedabad.
Over 70+ years, Havmor became one of India’s most trusted
ice cream names — known for quality, honesty, and purity.
Their core values were “Acchai, Sacchai, Safai” — Goodness,
Truth, and Cleanliness. The Legacy Begins
– The Havmor Era
The Legacy Begins
– The Havmor Era

5. A Bold Transition – From
Havmor to Hocco
A Bold Transition – From
Havmor to Hocco
In 2017, the Chona family sold Havmor to Lotte Group (South
Korea).
Many thought it was the end of their ice cream legacy — but it was
only the beginning of a new vision.
Ankit Chona, the third generation, wanted to build something
modern and independent.
In 2019, he launched HOCCO — meaning House of Chonas
Collaborative — symbolizing legacy, innovation, and family spirit.

6. The Rise of HoccoThe Rise of Hocco
Hocco started with food and eatery ventures, later re-entering
the ice cream market in 2023.
Within a short span, it grew rapidly — crossing 100+ outlets
across India.
Hocco also expanded internationally with its first U.S. outlet in
Virginia.
It raised over ₹100 crore in funding, aiming to scale production
and reach new markets.

7. Brand Identity &
Philosophy
Brand Identity &
Philosophy
Hocco blends heritage with modern branding — vibrant colors, fun
packaging, and a youthful “Hoccoverse.”
The brand continues to uphold its founding values:
Acchai: Pure, quality ingredients.
Sacchai: Transparency and honesty.
Safai: Hygiene and trust.
It’s not just an ice cream brand — it’s a complete food and dessert
experience, combining taste, nostalgia, and community.

8. A Legacy ReimaginedA Legacy Reimagined
“Some brands end. Others evolve — and become even
sweeter.”
Hocco is a modern rebirth of the Havmor legacy, built with
courage, creativity, and commitment.
It shows how Indian brands can reinvent themselves while
staying rooted in their origins.
The Chona family’s journey reminds us:
Change doesn’t erase heritage — it renews it

9. PRODUCT
DIVERSITY
PRODUCT
DIVERSITY

10. Overview of Product
Diversity under Hocco
Overview of Product
Diversity under Hocco
HOCCO has strategically expanded its product portfolio beyond
traditional ice creams into a holistic food and beverage
experience. The brand’s product diversification allows it to
reach a wider customer base, maintain strong brand
engagement, and stay relevant in a competitive and dynamic
market. The brand’s offerings now include a comprehensive
range of products designed to cater to diverse consumer
preferences and occasions.

11. Range of
Offerings
Range of
OfferingsHOCCO’s menu reflects a balance between
traditional indulgence and modern
experimentation, enabling it to serve
multiple customer segments.
Product categories include:
Ice Creams
Shakes and Beverages
Quick Bites
Desserts and Confectionaries
Cafe Meals

12. Targets multiple segments: families, kids, Gen Z, and
professionals.
Boosts repeat purchases through menu variety and innovation.
Positions itself as a one-stop F&B destination.
Builds a strong all-day café identity catering to diverse moods
and preferences
Reduces seasonal demand dips with summer and all-season
products.
Marketing Significance
of Product Diversity
Marketing Significance
of Product Diversity

13. Appeal to Gen Z and
Young Consumers
Appeal to Gen Z and
Young Consumers
Trendy & Experimental Flavors: Fusion concepts that match youth
tastes and trends.
Instagrammable Aesthetics: Visually appealing products that
boost social media buzz.
Affordable Indulgence: Premium quality at pocket-friendly prices.
Lifestyle Ambience: Café spaces as hangout and study hubs.
Youth-Driven Positioning: Blends taste, vibe, and experience — not
just food, but a lifestyle.

14. Strategic Impact of
Product Diversity
Strategic Impact of
Product Diversity
Brand Loyalty: A wider menu encourages customers to return for
different occasions.
Cross-Selling Opportunities: Combining ice creams, beverages, and
snacks increases average transaction value.
Market Differentiation: A distinct multi-category offering sets
HOCCO apart from single-line competitors.
Sustainable Growth: Product diversity reduces dependency on one
revenue stream, enhancing resilience against market volatility.

15. UNIQUE SELLING
PROPOSITION
(USP)
UNIQUE SELLING
PROPOSITION
(USP)

16. Core Elements of
HOCCO’s USP
Core Elements of
HOCCO’s USPIt's USP is that it has successfully bridged the gap between a
traditional Indian ice cream brand and a modern café culture,
appealing to both nostalgia and contemporary tastes along with :
Premium Quality
Tradition + Modernity
Innovation
Youth-Centric Experience
Affordable Luxury

17. Competitive Advantage
through USP
Competitive Advantage
through USP
HOCCO’s USPs differentiate it in a crowded market:
Strong Brand Recall: Simple, memorable name and consistent
visual branding.
Dual Identity Model: Operates as both an ice cream brand and a
café, expanding market presence.
Customer-Centric Innovation: Adapts to consumer feedback and
seasonal preferences.
Emotional Connection: Blends nostalgia with modern indulgence

18. Impact of USP on
Market Performance
Impact of USP on
Market Performance
HOCCO’s unique selling approach
contributes to enhanced brand
loyalty, wider demographic reach,
strong word-of-mouth marketing,
and clear differentiation from
competitors in the café and ice
cream market.

19. SWOT
ANALYSIS
SWOT
ANALYSIS

20. StrengthsStrengths
HOCCO is led by the experienced
Chona family, giving it deep
industry knowledge and credibility.
The brand focuses on innovation
through unique flavors and creative
packaging..
High product quality is maintained
through advanced technology and a
strong supply chain.
WeaknessesWeaknesses
Being a new brand, HOCCO is
still developing awareness and
customer loyalty.
It faces tough competition
from established players like
Amul and Vadilal.
The brand has limited
geographical reach and
customer outreach.

21. OpportunitiesOpportunities ThreatsThreats
HOCCO has potential to expand
internationally into new markets.
It can diversify its range with
frozen desserts and healthier
options.
Strong social media engagement
can boost visibility and attract
young consumers.
Intense competition from both
national and global brands may
affect growth.
Changing consumer preferences
toward healthier choices could
reduce demand.
Seasonal demand and rising costs
can impact overall profitability.

22. Seasonal and Cultural Campaigns: Launches content and flavours
aligned with seasons and festivals to engage customers.
Brand Storytelling:Uses the “Hoccoverse” and mascots to create a
fun, relatable, and memorable brand identity.
Trend-Driven Strategy: Leverages trending reels, challenges, and
formats to stay relevant and attract Gen Z audiences.
Influencer Collaboration: Works with food reviewers and
influencers to showcase flavours and increase reach.
Organic Engagement: Encourages word-of-mouth and user-
generated content without paid promotions for authentic reach.
Social media strategySocial media strategy

23. SOCIAL MEDIA TEMPLATESSOCIAL MEDIA TEMPLATES

24. COMPARISON
WITH OTHER ICE
CREAM BRANDS
COMPARISON
WITH OTHER ICE
CREAM BRANDS

25. Comparison with Other Brands Comparison with Other Brands

26. Why Hocco Leads the
Indian Market
Why Hocco Leads the
Indian Market
Innovation at Core: Continuously launches fresh flavours and formats that keep
consumers excited.
Perfect Balance: Combines premium quality with affordable luxury.
Strong Digital Identity: Active on social media, influencer collaborations, and online
delivery.
Youth-Centric Strategy: Speaks the language of today’s generation — bold, fun, and
experiential.
Smart Expansion: Balances quick commerce, retail presence, and exclusive parlours.
Sustainability Goals: Focuses on eco-friendly packaging and local sourcing where
possible.
Vision: To make “Hocco” synonymous with cool, quality, and creativity in Indian
desserts.

27. ConclusionConclusion
Hocco is not just an ice-cream brand — it’s a symbol of new-age
Indian entrepreneurship.
Competes with legacy brands on quality and with global brands on
innovation.
Builds emotional connection through design, experience, and
storytelling.
Represents the future of India’s ice-cream industry — creative,
youthful, and proudly Indian.

28. Thank YouThank You
Questions? Let’s scoop into them!