Presentation on Horizontal and Vertical Communication

Presentation on Horizontal and Vertical Communication

BMS BAF BCOM Commerce

1. Presentation on Horizontal and Vertical Communication

2. INTRODUCTION ON CORPORATE COMMUNICATION TAKES PLACE EVERYWHERE FOCAL POINT OF ANY TRANSACTION OR COMMERCIAL ACTIVITY SUCCESSFUL BUSINESS DEPENDS ON EFFECTIVE COMMUNICATION LIFEBLOOD OF EVERY ORGANISATION

3. Horizontal Communication Communication between equals in an organization Lateral or diagonal exchange of messages among peers or coworkers.

4. Objectives of Horizontal Communication To coordinate functions throughout the organisation To share information To solve problems To resolve conflicts

5. Drawbacks of Horizontal Communication Increased specialization Lack of recognition and reward Suppression of Differences Ego clashes

6. Drawback of Horizontal Communication

7. Downwards Communication Occurs when information flow down through an organization's formal chain of command Rules and mandates come down from the top leadership Trickling down to the managers and eventually reaching the employees

8. Transfer of information from top to bottom in Downwards Communication

9. Advantages of Downward Communication Organizational discipline Efficiency  Effective communication of goals  Ease of delegation 

10. Upward Communication Flow of information from front line employees to managers, supervisors, and directors .

11. Advantages of Upward Communication Managers can get feedback from employees that can help improve organizational development. Mutual trust brings employees and managers closer to each other. Employees can be instrumental in forming new policies or changing those that are outdated.