Presentation on product demonstration

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Product demonstrations generally aim to increase sales for specific merchandise in a target market. Product demonstrations are a form of sales promotion that involves interactive sales presentations such as providing test samples and showing video presentations of a product. This marketing technique is used to introduce new products into retail markets, such as mass-merchandise outlets, by attracting prospective customers to demonstration booths.

1. Presentation on Product Demonstration Presented by: Kamaleswar Prasad 5 th semester

2. Definition Product demonstration is a promotion where a product is demonstrated to potential customers . The primary goal of product demonstration is to introduce customers to the product  and make the purchase faster . The demos may be of upcoming  products, recently launched products or even existing products.

3. Types of Product Demonstrations Following are a few types of product Demonstrations In-store Product Demos In-home Product Demonstration Trade Shows Fairs Advertisments

4. In-Store Product demos This type of demonstrations are carried out in the official store or the outlet of the company. Usually, FMCG products, household products, personal care, food fall under in-store demonstrations. The customer can experience the products physically.

5. In-home Product demonstrations These product demonstrations are given for home care products and pharmaceutical products by door-to-door salespeople. This is much laborious compared to the others demonstrations. In-home demonstrations are costlier for the companies.

6. Trade Shows Trade shows are common place for all kinds of similar products where they are put on display for the audience.  A common hall or ground is booked and every company is invited to set up their stalls or store. The advantage for customers is that they can do comparison immediately

7. Fairs Fairs are similar to trade shows. they are carried out on a smaller scale. not every company participates in it.

8. Advertisements Demonstration in this category is virtual. The customer cannot feel the product physically. Examples: Print ads, Newspaper ads, video ads, television ads, social media ads.

9. Advantages of Product Demonstration Faster Conversion. Improves Brand image. Build customer Trust in Your Product & Brand Encourage customer to ask Questions  Educate customers through Product Experience Increased Sales.

10. Disadvantages of Product demonstration Increase in Cost  Investment of time in wrong prospects

11. Thank you