Presentation to Pepperdine University about Ekipo: Your Culture. Our Mission.

Simply put, Ekipo is a workplace culture consulting firm that helps startups build well-designed workplace cultures that attract exceptional candidates, support employees to thrive and retain the right talent.

Enjoy our presentation to Pepperdine University's Business School.

1. Presented by: John-Miguel Mitchell
May 29th 2024 1

2. Simply put, Ekipo is a
workplace culture
consulting firm that helps
startups build well-
designed workplace
cultures that attract
exceptional candidates,
support employees to
thrive and retain the right
talent. INTRODUCTION 2

3. Why workplace culture
matters today? 3

4. Culture Challenges Startups Face Cultural
Misalignment 1. Unclear Culture
2. Lack of Shared Vision
3. Leadership Inconsistency
4. Mismatch of Values
5. Brand Reputation Attract
Talent 1. Limited Resources
2. Competition
3. Inadequate Recruiting
Process
4. Lack of experience Manage
Workplace
Expectations 1. Scaling Challenges
2. Remote Work
3. Diversity & Inclusion
4. Skills Gap
5. Legal Compliance Retain
Talent 1. Employee Wellbeing
2. Burnout
3. High Turnover Rate 4

5. Culture concerns among startup leaders Implicitly Explicitly Would we get
consistent
answers from our
employees about
our culture? Can we accurately
and succinctly
describe our
workplace culture? As we continue to scale,
will the workplace
culture strengthen
or undermine
our business
goals? No question our
people are working
hard-- but how happy,
engaged or
satisfied are they in
what they do for us? With such a tight
talent
market, how do
we keep
our best people? Our clients love our
products, but is
it enough to attract the
right candidates to
come
work with us? 5

6. 86%
70%
82%Culture-related issues
cited as major factor in the
failure of venture-backed
startups Job seekers avoid
companies with bad
workplace culture
reputations Startup employees feel their
leaders lack necessary skills
to manage workplace culture
effectively WHAT THE NUMBERS ARE TELLING US Lack of investment in workplace culture Source: GlassDoor 2017 Source: CB Insights 2019 Source: Harvard Busines Review 2016
6

7. 48% 213% 78% A Poor Workplace Culture Will Cost you The cost of replacing an employee
due to turnover can be as high
as 213% of their annual salary
for highly skilled roles. Poor workplace cultures see a 48%
increase in operating expenses due to
high turnover & low productivity. 78% of employees in startups believe toxic
culture stifles creativity and innovation, critical
drivers for success. Source: Center for American Progress (2012) Source: SHRM (2019) Source: Deloitte (2016) 7

8. Why work with us? 8

9. Market Opportunity United StatesSince 2023, there have been
over 27, 879 startups in
the five biggest metro cities
of the US.
•
60% of those startups
reside in the state of
California alone (16,774).
• Source: https://www.startupblink.com/#rankings
9

10. Competitive Landscape According to our own
research, only 16
workplace culture firms
in the US serve the
startup community.
•
Only 3 firms (including
ours) reside in the state
of CA.
• 10

11. Which firm supports the success of your
startup & which cultural elements can we help
you change? Power Controls

Decision-making

Mentorship

Extent of
Transparency
Management
Structure Expectations

Communication

Emphasized Values

Circles of Trust
Leadership
Style Processes

Metrics

Rewards
Workplace
Practices &
Policies Visual
Artifacts Office & Virtual Space

Wall décor & Colors

Furniture

Use of Common Areas
Purpose Vision

Mission Statement

Codified V alues

Stories
11

12. Value Proposition For Startups Workplace culture
challenges Ekipo Solutions Results Cultural misalignment
between purpose, core
values & behaviors
•
Manage rapid growth
and scale the team
•
Develop a robust
retention strategy with
crucial steps to keep
the best talent in-
house
• (Examples) Talent Management
Strategy Alignment
Sessions
•
Culture Assessments &
Gap Analysis
•
Talent Attraction &
Retention Solutions
•
Coaching & Workshops
on various aspects of
workplace culture
•
Keynote Speeches &
Presentations on how
startups can culture pivot
for 2024
• Enhanced alignment
between company values &
employee behavior
•
Scalable growth with a
well-prepared team
•
Increased employee
retention and satisfaction
•
Stronger company culture
leading to improved
performance &
engagement
• 12

13. Our Solutions joinekipo.com/pricing 13

14. Our Process
 Internet Our Process 14

15. 1 Startups we have served 15

16. "As a CEO of a growing startup, I know culture is
essential but I struggled to find the link to results.
Ekipo made that link simple to understand and gave
our people a process to change the culture
themelves. We are seeing profound results in a
very short time." Mark Ackerman CEO OF SHELLO TESTIMONIALS 16

17. 2 Startups we have served 17

18. "Nurturing a high-performance, fast-paced,
innovative culture where everyone's ideas are
encouraged and collaboratively debated takes a lot
of patience, opennes & vulnerability.
Thanks to Ekipo, our collective management group
was able to clarify our thinking, agree on values
and model the behaviors which allowed us to do
just that." Erika Lee CEO OF DOCTIAN TESTIMONIALS 18

19. Why should VCs
partner with our
firm? 19

20. 89%Venture Capitalists
agree that culture is an
important factor in
deciding which
companies to invest in
21%Companies with strong workplace
cultures have higher 21% profitability &
17% higher productivity, leading to
better return for VC firms.
17%WHAT THE NUMBERS ARE TELLING US Prioritizing workplace culture is in the best interest of the VC firm Source: National Venture Capital Association (2018) Source: Gallop (2021)
20

21. Scalibility across
portfolio companies
•
Consistent & Culture
Across Investments
• Scalibility Reduce Turnover
•
Higher Employee
Commitment
• Enhanced
Portfolio
Stability Improved Operational
Efficiency
•
Better Financial
Perfomance
• Increase
Performance Compliance & Best
Practices
•
Crisis Management
Support
• Risk
Mitigation Stronger Market
Positioning
•
Positive
Employer Brand
• Attractive for
Future Funding
Rounds Value Proposition For Investors 21

22. Provides investment,
recommends/mandates
culture consulting. Offers consulting services,
helps build strong culture. Partnership Proposal Provides a return on
investment through
improved performance and
reduced risk. Enhances the value of VC’s
portfolio by ensuring
startups have strong
cultures, increasing overall
success rates. Attract higher-quality
startups seeking not just
capital but also value-
added services like culture
consulting. Startup
Company Utilizes consulting
services, achieving better
culture and operational
success. Venture Capital
Firm 22

23. BIG CONSULTING FIRMS Primarily target startups
Be present, spend time with you and
work closely with your team

Ensure our collaboration will
generate the success you deserve
Primarily target large clients
Offer vast resources, broad
expertise & established
methodologies

Charge $ millions of dollars

Less personalized attention

Repurposed solutions
Big Fish vs Little Fish Personalized, intimate and deep
understanding of your business
needs
Affordable & customized solutions
23

24. Contact Us We're here to help answer any questions you may have.◦
Let's work together to build a thriving workplace culture for your
startup.
◦ www.joinekipo.com 951-200-9558 [email protected] https://www.linkedin.com/company/joinekipo/about https://x.com/joinekipo https://www.instagram.com/joinekipo/ CONTACT US
IN OUR
SOCIAL
MEDIA 24

25. Presented by
John-Miguel Mitchell THANK
YOU! Date
5/28/2024 Disclaimer: Companies in slides 15-18 are mock ups for presentation purposes only. 25