Presentation1 [Autosaved].pdf impart of the internet on consumer behaviour

The Impact of Technology on Consumer Behavior

1. The
Evolution
of
Internet
How consumers use
technology and its
Impact on their lives

2. Introduction
•Technology has become an integral part of our daily lives,
transforming the way we interact, communicate, and consume
information. This presentation explores how consumers use
technology and its profound impact on their lives.

3. Access to the
Internet
0
10
20
30
40
50
60
70
80
90
20142015201620172018201920202021202220232024
Series 1
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global internet penetration rate %
years
The internet has become
increasingly accessible
worldwide, with a significant
rise in the number of people
online.

4. Internet
Speeds
0
20
40
60
80
100
120
140
160
180
200
Asia Europe North AmericaSouth America Africa Oceania
Series 1
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Regions
Average speed in (Mbps)
Faster internet speeds
have enabled more
advanced online
activities, such as
streaming video and
online gaming.

5. Digital
Devices Used
by Audiences
Wearables,
5.7, 2%
Gaming
Consoles,
12.9, 6%
Smat Tvs,
17.1, 8%
Tablets, 28.4,
13%
Laptops/Desk
tops, 65.6,
29%
Smartphones
, 92.3, 42%
DISTRIBUTION OF INTERNET USAGE FOR INTERNET
ACCESS
Device Usage
Smartphones have become
the dominant device for
internet access, followed by
computers and tablets.

6. How
Customers
Search for
Information
0 10 20 30 40 50 60 70 80 90 100
Google
Bing
Yandex
Yahoo!
DuckDuckGo
Baidu
Others
Market share of popular search engines (july2024)
Series 1
Search Engine Usage
Google remains the
dominant search engine,
but other options like Bing
and DuckDuckGo are
gaining traction.
Search Engine
Global Market Share (%)

7. What
Consumers
Buy Online
0
1
2
3
4
5
6
7
2016 2018 2020 2022 2024
Series 1
Series 1
E-commerce Growth
Online shopping has
become increasingly
popular, with consumers
purchasing a wide range of
products and services.
Global online retail sales ( Trill of USD)
Year
•Popular Online Purchases; Word cloud of the most popular online purchases
(e.g., clothing, electronics, books).
•Consumers use online platforms to purchase everything from groceries to
luxury goods.

8. Online Video
Consumption
0
20
40
60
80
100
120
140
160
2014 2016 2018 2020 2022 2024
Increase in video consumption in mobile devices
Series 1
Video Consumption Trends
Mobile devices have
become the primary
platform for watching
videos, driving the growth
of short-form video
content.
Daily average video consumption (
mins
)
Year

9. Consumer
Trends
Voice search has become
more prevalent, allowing
consumers to interact with
technology in a more
natural way.
•Voice search has witnessed a remarkable surge in recent years,
transforming the way consumers interact with technology. This trend has
been fueled by advancements in artificial intelligence and the widespread
adoption of smart speakers and virtual assistants.

10. Key Shifts in
Consumer
Technology
Usage
Mobile Dominance:Smartphones have become essential devices for
daily tasks.
E-commerce Boom:Online shopping has grown significantly.
Social Media Integration:Social platforms are central to communication
and entertainment.
Streaming Revolution:Streaming services have replaced traditional TV.
Voice Assistants:Voice-activated technology has become more
accessible.
Remote Work and Virtual Communication:The pandemic accelerated
remote work.
AR/VR Integration:Immersive technologies are entering mainstream
use.
Cybersecurity Concerns:Data privacy and security are major concerns.
Digital Payments:Contactless payments have become widespread.
Personalized Experiences:AI-powered recommendations are tailoring
content.

11. Summary
Key Takeaways
•Technology has profoundly impacted consumer behavior, from how we
access information to how we shop and consume media. As technology
continues to evolve, it will be essential for businesses to adapt and
meet the changing needs of consumers.