Presentation3.pptx Presentation3.pptx Presentation3.pptx

Presentation3.pptx

1. The Perfect Cup Commitment to preparing coffee with utmost care. Baristas trained in the Four Ms to ensure quality.

2. The Costa Coffee Strategic and Marketing Plan Table of Contents Marketing Objectives Target Market Market Segmentation Market Positioning Marketing Mix Market Demand and Opportunity Projected Sales in Pakistan Budget Forecasts Strategic Planning Future Promotion and Expansion Plans Analysis and Recommendations Executive Summary The Costa Story The Perfect Cup Vision and Mission Business Portfolio

3. Executive Summary Overview of the strategic and marketing approach for Costa Coffee in the Pakistani market. Key components include market segmentation, positioning, targeting, growth opportunities, and sales forecasts.

4. The Costa Story Founded by Bruno & Sergio Costa in 1971. First espresso bar opened in 1978 in London. Known for slow-roasting coffee beans and quality control.