Price adjustment strategies

1. Price-Adjustment Strategies By Anson Thomas Jogan M Philip

2. Price-Adjustment Strategies refers to all those strategies which are applied by an organisation to take into consideration the differences among the customers and rapidly changing environment.

3. Six price-adjustment strategies Discount And Allowance Pricing Segmented Pricing Psychological Pricing Promotional Pricing Geographical Pricing International Pricing

4. discount and allowance pricing Cash discount Quantity discount Functional discount Seasonal discount  Allowances

5. Segmented Pricing Customer Segmented pricing Product form pricing Location pricing

6. Psychological Pricing Psychological pricing is a business concept supported by the idea that customers respond better to certain types of prices and will more likely to buy items with these prices. Most often, such prices have end digits of nine, 99 or 95

7. Promotional pricing Many organisations try to promote their products by lowering down the prices of their products below list price or even cost .Such promotional pricing helps the marketers to attract the more customers in short period of time .

8. Geographical Pricing Companies also charge different prices from the customers living in different parts of the country or world. If the customers are living in distant areas, Companies have to charge higher prices to cover the cost of shipment but this will result in the losing of customers to cmpetitors . Therefore it becomes diffcult for the company whether to charge the uniform prices through out the country or change prices according to the geographical conditions in which the customers

9. International Pricing Companies that market their products internationally must decide what prices to charge in the different countries in which they operate. In some cases, a company can set a uniform worldwide price. The price that a company should charge in a specific country depends on many factors, including Economic Conditions, Competitive Situations, Laws and regulations, Consumer perceptions and preferences Development of wholesaler and retailer system

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