Pricing_Strategjajd ies_Presentation.pptx

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1. Pricing Strategies and Approaches A Report on Pricing Factors, New Product Pricing, and General Pricing Approaches

2. Introduction Pricing is a crucial aspect of business strategy, affecting demand, revenue, and profitability.

3. Factors to Consider When Setting Prices - Cost of Production - Market Demand - Competitor Pricing - Target Market - Value Perception - Economic Conditions - Regulatory and Legal Factors - Brand Positioning - Distribution Channels

4. New Product Pricing Strategies - Penetration Pricing - Price Skimming - Value-Based Pricing - Competitive Pricing - Freemium Pricing

5. General Pricing Approaches - Cost-Plus Pricing - Value-Based Pricing - Competition-Based Pricing - Psychological Pricing - Bundle Pricing - Dynamic Pricing

6. Conclusion Pricing strategies must be carefully planned considering market conditions, consumer behavior, and competition.