principles of communication

effective communication principles

1. PRINCIPLES OF COMMUNICATION

2. COMMUNICATION Communication is a process through which information, idea or opinion is transferred. Latin word ‘ communis ’ means common. Two way process. Essential element is that communicated information should be understood correctly and transferred in the right direction. Principles helps in forming message, style and importance so that it becomes more effective for audience.

3. 7C’s OF COMMUNICATION

4. CONCISENESS Saying what you have to say in the fewest possible words. It means one should stick to the point and keep it brief. Repetition should be avoided. Unnecessary adjectives or filler words should be removed. Include only relevant materials. Eg : ”due to the fact that” can be replaced by “because”.

5. COURTESY It involves being aware not only of the perspective of others, but also their feelings. Courtesy stems from a simple ‘you‘ attitude. Suggestions Be sincerely tactful, thoughtful and appreciative. Use expression that show respect. Choose non discriminatory expressions.

6. CORRECTNESS The core of correctness is proper spelling, grammar and punctuation. Use right level of language(formal or informal). Check accuracy of facts, figures and words. Maintain acceptable writing mechanics(parts of speech,capitalisation).

7. CLARITY Getting the meaning from your head to the head of your audience/readers. Choose precise, concrete and familiar words. Eg : instead of using “accede” use “agree to”. Construct effective sentences and paragraphs. Arrange words and sentences so that main idea comes in the beginning of the paragraph. Include examples, figures and visual aids.

8. COMPLETENESS Message is complete only when it contains all facts that reader/listener needs. Complete messages are more likely to bring desired results without additional messages. Suggestion Provide all necessary information. Answer all questions asked. Give something extra when desirable.

9. CONSIDERATION Prepare the message with the receivers in mind. Be considerate and do not loose temper. Focus on ‘you’ instead of ‘I’ and ‘we’. Show audience benefit or interest in the receiver. Emphasize positive, pleasant facts.

10. CONCRETENESS It means being specific, definite and vivid rather vague and general. Helps receiver know exactly what is required. Use specific facts and figures. Increases the likelihood that message will be interpreted the way it is supposed to be.

11. Thank you