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ppt

1. PRINCIPLESPRINCIPLES
OF DESIGNSOF DESIGNS
WEEK 6

2. The principles of designs are
concepts used to organize or
arrange the structural
elements of design. How
these principles are applied
affects the expressive
content or the message of
the work.

3. BALANCE1.
is the distribution of the visual weight of objects, colors,
texture, and space. If the design was a scale, these
elements should be balanced to make a design feel
stable.

4. A. Symmetrically or the formal
balance - can be described as having
equal "weight" on equal sides of a
centrally placed like a see-saw. This is
an easy way of balancing but such
balance lends monotony to the design.
B. Asymmetrically or the informal
balance – When the structure is
different on both sides from the center
of the design.
BALANCE

5. C. Proportion - is the pleasing
relationship of all parts of the
object with one another.
Proportion refers to the
relative size and scale of the
various elements in a design.
The issue is the relationship
between objects, or parts, of a
whole.
BALANCE

6. 2. EMPHASIS
is the part of the design that catches the viewer’s
attention. Usually, the artist will make one area
stand out by contrasting it with other areas. The
area could be different in size, color, texture, shape,
etc.

7. 3. RHYTHM
these are smooth movements repeated again and
again.
Rhythm is an important principle of art. It is created
by repeated use of the design. If there is rhythm in
design, the eye would move easily from one part to
the other

8. Rhythm can be created in three ways in a
design:
A. Repetition - works with the pattern to make the
work of art seem active. The repetition of elements
of design creates unity within the work of art.

9. B. Radiation - Rhythm can also be created by
the radiated lines. Radiation occurs when lines
or other elements extend outward from a
central point.

10. C. Gradation. Rhythm can be created by
gradual change of lines, shape, or shade of the
color.

11. 4. HARMONY
means a relationship of the different portions of a
design.
Harmony should be achieved through judicious use
of color, shape, and texture to give a feeling of
oneness.