Principles of Management analyze how Zara manage

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About This Presentation

principles of management
focusing on Zara management


Slide Content

Group 2: Nguyễn Thành Trung, Nguyễn Thị Hoàng Yến , Nguyễn Ngọc Hải Yến , Trần Thị Hồng Ái , Phạm Trần Tiến Đạt , Nguyễn Quốc Việt Zara International— Fashion at the Speed of Light. DICUSSION QUESTIONS PROBLEM SOLVING FUTURE RESEARCH INTRODUCTION PRINCIPLES OF MANAGEMENT

ABOUT ZARA 01 DICUSSION QUESTIONS PROBLEM SOLVING FUTURE RESEARCH INTRODUCTION

Established in 1975 by A mancio O rtega and Rosalía Mera Head office: A rteixo G alicia , S pain Owned by a textile organization, the original name is Z orba , inspired by the film “ Z orba T he G reek” Nearly 2,300 stores all over the world ABOUT ZARA DICUSSION QUESTIONS PROBLEM SOLVING FUTURE RESEARCH INTRODUCTION

2.1. The classical and behavior management approaches evident at Zara Int ernational 2.2.   How can systems concepts and contingency thinking explain the success of   some   Zara’s distinctive practices ? DISCUSSION QUESTIONS 02 DICUSSION QUESTIONS PROBLEM SOLVING FUTURE RESEARCH INTRODUCTION

The ways are elements of the classical management approaches evident in Zara: -Inditex used all three components of the classical approaches: Scientific management : C arefully select workers who have  the right abilities for the job Administrative principles were expressed through control over design, production, distribution, and retail sales Bureaucratic organization through a clear division of labor 2.1. The classical and behavior management approaches evident at Zara International

The behavior management approaches evident:  The Organizations as Communities approach where managers and workers work in harmony without one of them dominating the other McGregor’s Theory X and Y workers Zara focuses on towards people , paying close attention  to what kind of fashion the public likes and is in demand 2.1. The classical and behavior management approaches evident at Zara International

2.2  How  can  systems   concepts   and   contingency   thinking   explain  the  success   of   some   Zara’s   distinctive   practices ? Power and flexibility to accommodate to the rapid changes and trends Constantly   changing their   products Makes alterations to their store fronts every couple weeks Zara's systems work in agreement and in harmony

PROBLEM DICUSSION QUESTIONS PROBLEM SOLVING FUTURE RESEARCH INTRODUCTION SOLVING

Zara detects the data for the items, of their stores, and manages the inventory numbers, to name a few moves Zara used quantum management techniques will aid them in keeping track of sales figures and consumer spending DICUSSION QUESTIONS PROBLEM SOLVING FUTURE RESEARCH INTRODUCTION Finally , t hey have a design team that creates things to market to the general public

You can enter a subtitle here if you need it FURTHER RESEARCH 04 DICUSSION QUESTIONS PROBLEM SOLVING FUTURE RESEARCH INTRODUCTION

By not paying attention to ads , Zara has its pride to state that it is the monopoly of fast fashion . Moreover, the up-to-trend efforts of the brand require the needs of tech-savvy customers Thirdly , in 2012, Zara's e-commerce layout not only helps centralize effectively inventory management but also enables the flow of information and capital Is the firm continuing to do well? DICUSSION QUESTIONS PROBLEM SOLVING FUTURE RESEARCH INTRODUCTION NEW COLLECTION IS OUT NOW

GLOBAL ECONOMY By focusing on promoting the brand in the long run, Zara’s strategy is providing fashionable products as much as it can for every walks of life High demand unpredictability and short lifecycle makes fashion category apparel products extremely time sensitive but not so price sensitive ZARA has a high expansion rate in the world, with 2,200 franchised stores in 56 countries and regions, 90% of which are ZARA direct-sale stores Zara's e-commerce layout not only helps centralize effectively inventory management but also enables the flow of information and capital Future competition and the pressure of global economy: DICUSSION QUESTIONS PROBLEM SOLVING FUTURE RESEARCH INTRODUCTION COMPETITION Zara has three distinctions: vertical integration to achieve a faster turnaround time; use of franchise and joint ventures for rapid expansion; and use of the store as the main tool for promotion, with low spending on advertising INDITEX As Inditex grows, many other fashion companies are copying its unique business model

DICUSSION QUESTIONS PROBLEM SOLVING FUTURE RESEARCH INTRODUCTION THANK FOR YOUR ATTENTION