Principles of Management Survey on Parel G Your Logo MM/DD/20XX
Index Company Profile: Parle-G Principles of Management Application of Management Principles at Parle-G Case Studies / Examples from Parle-G Impact of Applying Management Principles Conclusion
Introduction Introduction Company Profile: Parle-G Principles of Management Application of Management Principles at Parle-G Case Studies / Examples from Parle-G Impact of Applying Management Principles Conclusion Bibliography
Company Profile: Parle-G Overview of Parle-G: Brief history and significance as India’s first native biscuit brand; established in 1929 (candies), first Parle-G biscuit in 1939 .
Principles of Management History and Background: Origins, key milestones, Mumbai foundation, and current network of 120 factories in India . Vision and Mission: Trusted, affordable brand for mass market; quality and accessibility focus . Products and Market Presence: Notable brands, ingredients (milk, ghee, water), no-chemical production, new launches (e.g., atta), 36 products, and huge monthly turnover .
Application of Management Principles at Parle-G A quantitative research design was employed to assess management effectiveness. The study used a cross-sectional approach , allowing for efficient data collection from stakeholders in Parel G. This design enables the identification of trends and patterns in management practices that inform strategic decisions.
Case Studies / Examples from Parle-G Data was gathered through structured surveys distributed to employees and management. Techniques included Likert-scale questions to quantify perceptions and open-ended questions for qualitative insights. This combination ensured a comprehensive understanding of management principles as they apply to Parel G.
Impact of Applying Management Principles Each principle applied with Parle-G examples: Division of Work: Separate teams for production, marketing, quality . Authority/Responsibility: Chain of command (executives, supervisors) . Discipline, Unity of Command/Direction, etc.: Policies, training, clear reporting lines, equitable treatment, bonus and health initiatives, salary structure, and worker motivation .
Conclusions Production and Quality Control: Waste minimization, daily operations . Marketing Strategies: Brand loyalty initiatives and advertising . Supply Chain Management: Strong distribution, consistent products . Employee Relations: Training programs, worker welfare, supervisor roles .
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