Principles of Persuasion - The theory and power of Mind

Here are the principles of persuasion which is explained briefly with examples.

1. PRINCIPLES OF PERSUASION

2. WHAT IS PERSUASION? Persuasion is a process in which one person or entity tries to influence another person or group of people to change their beliefs or behaviors Example: An ad trying to influence you to buy things that you don’t want.

3. PrINCIPLES 01 02 03 04 05 06 07 RECIPROCITY CONSISTENCY SOCIAL PROOF AUTHORITY SCARCITY LIKING UNITY

4. RECIPROCITY Arowwai Industries Give a little something to get a little something in return. We feel obligated for returning favors to people who have done favors for us in the past.

5. Consistency The quality of always behaving or performing in a similar way, or of always happening in a similar way. The best way to earn the loyalty of customers is to make them commit to something and stay consistent with a choice they have previously made. Example: Amazon offers a 30 days free trail to new users of its OTT platforms .

6. SOCIAL PROOF People look to others actions and opinions to guide their own behavior. Customer reviews, ratings influence purchasing decision by showcasing social proof.

7. AUTHORITY It refers to a person’s tendency to comply with people in positions of authority ,such as doctors, lawyers, etc. Example : Someone with a thorough understanding of their profession says so : I recommend Sensodyne

8. SCARCITY The demand for a good or service is greater than the availability of the good or service .

9. LIKING People are more easily persuaded by those they like and identify with. When a celebrity endorses a product, people are more likely to buy it because they admire the celebrity

10. Shared identities or values create a sense of belonging and influence  behaviour. UNITY Politicians frequently use slogans like “Together, we can make a difference” to create a sense of unity

11. THANK YOU