Product & service differentiation

Marketing
PGDM
MBA
Product
Differentiation

1. Product and Service Differentiation Name Roll Numbers Swaraj Mahadik 2015058 Udit Mehrotra 2015059 Umang Malhotra 2015060 Vishesh Srivastava 2015061 Vishwas Bhanarkar 2015062 Vivek Patel 2015063 Y Sharat Chander 2015064

2. Definition: Product/Service differentiation: Product/Service differentiation is a market strategy that businesses use to distinguish a product/service from similar offering on the market.

3. Advantages of Product/Service Differentiation Value Creation: A strategy that focuses on value highlights the cost savings or durability of a product Non-Price Competition: Lets companies distinguish themselves to differentiate on factors other than price. For eg : Quality, Flavor, Design , etc. Brand Loyalty: Gains market share through perceived quality.

4. Characteristics of Product differentiation: Price Form Features Customization Performance quality Conformance quality Durability Reliability Style

5. Price Differentiates from the competitors on the basis of pricing factor

6. Cheapest car in the world. Price 1.23 lakh Stands for Economy and Affordability. Known as “poor man’s” car

7. A joint venture of Aditya Birla group and Walmart. Claims to be the cheapest retailer on any given day of the year. Provides huge discounts on bulk purchasing. Fastest growing retail stores in India .

8. Form Many products can be differentiated in the form-size, shape, or physical structure of the products.

9. Rum-based alcopop with 4% alcohol. Fruity taste Light drink Target customer Urban Ladies.

10. Glycerin content. Transparent in colour. Target customer Ladies and children

11. Stackable snack potato chips. Unique packing. Termed as only potato chips company that don’t sell AIR.

12. Features Products can be offered with varying features that supplements the basic functions.

13. High end SLR/DSLR selling company. Provides high end lenses. Features high megapixel sensor.

14. Provides a large range of 100% natural with natural herbs. No chemical base used. Promotes Indian values. Priced lower than competitors. Promoted products as made in India, made for India.

15. Customization Marketers can differentiate the products by customizing them for different users

16. Slogan “Think Fresh. Eat F resh”. Includes a variety of vegetables and Non-Vegetarian options. Customer can customize sandwiches as per their need. Priced higher than market.

17. Revolution Clothing’s. Plus sized fashion. Covers waist size 28” to 44”. Provides the customers the option to get customized readymade clothing.

18. Performance Quality Performance quality is the level at which the products primary feature operate.

19. High end sports car company. Provides one of the fastest engine in the world. An average Lamborghini can travel from 0-100 Km/Hr in less than 3 seconds. More expensive than competitors.

20. Worlds most preferred search engine. Comprehensive data search on web with real pace. Other Feature include: Images, news, maps, weather Forecast, YouTube, blogs, sports score

21. Durability Durability is the measure of products operating life

22. Stands for strengths. Rough and tough use. Symbolize Masculinity.

23. Manufactures alkaline batteries. Higher battery life. Provided in all sizes and variants. Cheaper than its competitors.

24. Reliability It is the measure of the probability that the product will function without failure within a given span of time

25. India’s most trusted product for locks. Implies latest technology and constant innovations. Priced higher than competitors. | LOCKS

26. General Motors India Sells under the brand name of Chevrolet. Sells it car under the “Chevrolet Promise retail scheme” which guarantees free maintenance for three years. GM also claims that it has the lowest maintenance cost after three years.

27. Style Describes the product and feeling to buyer.

28. Very high end mobile phones. Sleek metal design Known for being the style statement nowadays. Slogan “If it’s not an iPhone, it’s not an iPhone”

29. Define sports life styling. Most stylish among sportswear Available in different colour combinations.

30. Characteristics of service differentiation. Ordering ease Delivery Installation Customer training Maintenance and repair

31. Ordering Ease Ordering ease refers to how easy it is for you to place an order with the company.

32. Flipkart is an online shopping portal Easy to order Provides convenience using Flipkart apps. Cash on delivery first brought by Flipkart

33. Delivery Delivery refers how well the product or service is delivered to the customer, covering speed, accuracy and customer care.

34. Challenges for delivery in 30 minutes or less. Guarantees hot pizzas on delivery. Capturing market because of high quality of home delivery services Targets middle and upper middle, urban consumer.

35. Installation & Training Installation refers to the work done to make a product operational in its planned location . Customer Training refers to how the customer’s employees are trained to use the vendor’s equipment properly and efficiently.

36. India’s largest T.V. service provider. Provides on call delivery of the equipment's and provides free installation of the same. Also trains customers about the use of products.

37. Maintenance and Repair Maintenance and repair program helps customers keep purchasing products in good working order, an important consideration for many products .

38. India’s second largest computer selling company. Have the largest network of service centres in India. Introduced high quality on-site service and maintenance in India.

39. Thank You