Product Levels in mgmt as per philipp kotler

Product levels

1. PRODUCT LEVELS

2. Introduction Product refers to any tangible or intangible item or service that is created, developed and made available for or consumption in the market. Its something which can satisfy the needs and wants of individual consumers or business which have a diverse preferences and requirements. PRODUCT LEVELS IN MARKETING What is a Product ?

3. 5 product levels

4. Levels By Phillip Kotler Product Levels, also known as the product hierarchy offers a comprehensive perspective on the various aspects of a product. Philip Kotler introduced 5 Models 1. Core Benefit – At core level, business finds the fundamental value or primary purpose that customer seeks while purchasing a product For ex, when someone buys a smartphone, they are seeking the core benefit of communication and access to information.

5. 2. Generic Product – This level includes all the essential features and attributes necessary for the product to function as intended. Mainly, it is a collection of tangible and intangible attributes that make up the product For ex, In the case of smartphones, components like display, processor, battery and basic communication components make up to generic product

6. 3. Expected Product – It represents the set of attributes and features that customers anticipate to have in a product of a specific category. It is the minimum requirement that customer expect while making a purchase of a product. Not ensuring a minimum quality may make customer dissatisfied. For ex, In case of smartphone, customers expect like good quality camera, app compatibility and internet connectivity

7. 4. Augmented Product – It include the additional features and benefits that surpass customers expectations and distinguish the product from competitors. This elevate the overall customer experience. It include warranties, customer support, packaging, after sales services For ex, In case of smartphone, augmented features include extended warranty, fast charging technology or exclusive access

8. 5. Potential Product – This product envisions future possibilities and innovations that could be incorporated into the product. These are ideas and improvements that is not available but introduced in the future.

9. PRODUCT LEVELS IN MARKETING Model Proposed by Phillip Kotler

10. THANK YOU Presented By – Mohammed Hizer Bin Aslam Roll No - 05