Product line decision

Meaning of Product line
Why product line decision
Product lines strategies
Contraction
Alteration
Developing of new product
factors influencing
MCQ

1. Product line decision Impana. c .m. 1 st m.com. Under the guidance of Sundar .B.N. Asst, professor, co-ordinator of M.com GFGCW,PG Studies in commerce Holenarasipura

2. What is a product lin e? A product line is a group of products that are closely related because they function similarly, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. Belongs to a single manufacturer Serves the common general purpose Targets different market segmen ts

3. Examples :- Samsung Microsoft, Google, Apple

4. Why product line deciSion? Provides better market access Involves huge investment / disinvestment Product have close influence

5. Product lines strategies : Expanstion of producT Process of adding more products to the line Valid only if: There is a well established brand arena and customers are accustoment to switc. Competitor lacks a comparable product Competitor have already expanded to the proposed area.

6. Contraction of the product line Dropping a product from the line. The reasons behamd a drop may be; Fine tuning the Market performance Eliminating a poor performing product Uplifting a product with more potential This is a much difficult task since mich money. Is already been invested and hence products are allowed to linger on until they become a loss.

7. Alteration oF the Existing product An alternation may be in; Desaign Size Colour Texture Flavour Packaging Advertaising appeal

8. Developing new use for the existing products This is intended to attract a new category of customer to the manufacturer without forming a new product. Investment in R and D and advertisement is required.

9. Foctors influencing product line decisions Changes in market demand. Competitive action and reaction. Marketing influences. Product influences. Financial influences.

10. Mcq 1 The major product line decision involves….. Line equity Product line depth Product line conformance Product line length Anss : D 2 ………….. Influences product line decisions. A customer preference B change in demand C product sepecialistaion D All of these And : D

11. 3 ……… Is any goods, services or idea that is proeceived by someone as new. Innovation Product New idea Creative produc Ans: B