Product Line of HUL.pptx

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1. Product Line of Hindustan Unilever Limited NAME : RUJAN SS ROLL NO: 3709 2 ND SEM BCOM PROFF

2. LOGO OF HUL

3. About Hindustan Unilever Limited A massive Fast-Moving Consumer Goods (FMCG) company having over 35+ brands across 20 categories and with over 85 years of heritage. The company’s foremost motive is to bring sustainable development. It is regarded as India’s largest exporter that has become an imperishable company that reduces plastic and promotes sustainable projects. HUL  is an Indian public limited company controlled by Unilever, which owns 67 per cent of the business’s shares. The company was based in 1932 and is headquartered in Mumbai, India. Beyond a large portfolio of products, it also aspires to pioneer innovative business models that promote growth while also benefiting society and the environment. The company needs to create a triumphant mix of the right product, sold at the right price, using the most creative promotion in the correct place. To focus on multiple areas of the marketing plan, the company needs to set the target market accurately. Let’s now understand the marketing mix of HUL in the coming section.  

4. Marketing Mix of Hindustan Unilever Limited A marketing mix is a strategy for getting a company’s products and services in front of consumers at the right time. The 4Ps (Product, Price, Place, and Promotion) are the foundations of this concept. It serves as the conceptual backbone of a marketing strategy.  HUL is having powerful brand equity, it possesses over 15000 employees with a direct reach to 1.5 million retail outlets. The products and services which are necessary for middle-class Indian households are produced and distributed consequently. So, let’s have a look at the HUL marketing mix model by looking at the parameters of Product, Price, Place, and Promotion in the following paragraphs.

5. Food Products In the ice cream sector, HUL has Kwality Wall’s, Cornetto, and Magnum. The company owns Lipton in the tea category, as well as Taaza , 3 Roses, Red Label, and Taj Mahal under the Brooke Bond brand. Bru is the brand of Hindustan Unilever Limited in the coffee sector. Salt and Atta are sold under the Annapurna brand. It also provides instant food and spices under the Knorr brand, which includes noodles, and also provides ketchup, squashes, jam under the Kissan brand.

6. Home Range Products Home Care HUL offers a variety of detergents, including the well-known Surf Excel, Rin, Comfort, Wheel, and Sunlight. It also has Cif and Domex in the household cleaning market, as well as Vim and Cif in the dishwashing segment.

7. Personal Range Collections In the shampoo category, Hindustan Unilever Limited has Clear, Tresemme , Clinic Plus, and Sunsilk , Dove, Lux, and Pears. On the other hand, the company provides a variety of home cosmetics. Vaseline belongs to the skincare category. Lifebuoy belongs to the hand soap and toilet soap category. Axe grooming products for guys as well as Brylcreem hair styling products also come under the category of HUL.

8. Water Purifier Pure It is the sole brand that has several products concerning water purification systems. HUL merged with GSK Consumer Healthcare, which strengthened its position in the Indian market.

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