INTRODUCTION PRODUCT LINE: A group of products that are clearly related because they function in a similar manner are sold to the same customer groups, are marketed through the same type of outlets or fall within given price ranges PRODUCT MIX: A Product Mix also called a PRODUCT ASSORTMENT is the set of all products and items a particular seller offers for sale OTHER TOPICS DISCUSSED: PRODUCT LINE LENGTH:STRETCHING : FILLING PRODUCT MIX:WIDTH :LENGTH :DEPTH
PRODUCT LINE OF NESTLE
Milk and nutrition products
Cont …
Infant products
beverages
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Beverage systems
Prepared dishes and cooking
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Cont …
Cont …
Chocolates and confectionery
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Cont …
VENDING AND FOOD SERVICES
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FOOD SERVICE PRODUCTS
culinary
TOUCH POINTS
Product mix
Product mix of nestle Milk products and nutrition Beverages Prepared dishes and cooking aids Chocolates and confectionary Vending and food services