Product-Management-_20240828_204742_0000.pdf

Quiz

1. KODAK
LIFE CYCLE

2. Kodak, once a dominant force in the
photography industry, provides a
classic example of the industry
lifecycle, encompassing Introduction,
Growth, Maturity, and Decline stages.
This presentation examines Kodak's
journey through these stages,
highlighting key events, strategic
decisions, technological advancements,
and market changes that impacted its
rise and fall.

3. INTRODUCTION STAGE
1888: George Eastman founds the
Eastman Kodak Company, introducing
the first simple-to-use camera.
1900: Kodak launches the Brownie
camera, making photography
accessible to the masses.

4. GROWTH STAGE
1929: Kodak introduces Kodachrome
film, revolutionizing color photography.
1960s-1970s: Kodak dominates the global
photography market, becoming
synonymous with photographic film.

5. MATURITY STAGE
1980s: Kodak reaches peak market
penetration, holding a dominant share
of the film market.
1990s: Despite the rise of digital
photography, Kodak continues to focus
on its film business.

6. DECLINE STAGE
2000: Kodak begins to struggle with the rapid
shift to digital photography.
2003: Kodak announces a major restructuring to
focus on digital imaging.
2012: Kodak files for Chapter 11 bankruptcy due
to declining film sales and failed attempts to
transition to digital.

7. THANK
YOU!