Product Market Fit - After Hours hands .

Market fit

2. PRODUCT Market Fit!!
CUSTOMER FIRST
The customers are
concerned about their
problem, and its solution.
our product better fit in.

3. Our customer doesn’t care about Us.
They are concerned about their
problems, our solution has to fit in.
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4. 7 Steps to Product Market Fit
Product Goals
Product
Hypothesis
Prioritize
Get Feedback
MVP
Evaluate
Market
Traction
Keep, Kill or
Pivot

5. PRODUCT Market Fit!!
•Product Sandwich
•Remarkable
•Offer
•Desired State
•Underserved Need
•Customer
•Target (Consumer)

6. Product Sandwich

7. Being Remarkable
•Value is more expensive
than price
•PRICE is what customer
pays, VALUE is what
customers get
•People BUYonly when
VALUE > PRICE
•People DO NOT BUYif
PRICE = or > VALUE

8. Irresistible Offer
•Value
•Relevance
•Clarity
•Uniqueness
•Urgency
•Ease of Acceptance
•Emotional Appeal

9. Desired State
•Strong Demand
•Customer Satisfaction
•Rapid Adoption
•Low Churn Rate
•Competitive Advantage
•Scalability

10. Underserved Needs
•Functional Needs
•Emotional Needs
•Convenience Needs
•Accessibility Needs
•Affordability Needs
•Customization Needs
•Ethical & Sustainable
Needs

11. Case Study -OYO Rooms
Customer Side
•Quality of the property
•Basic Hygiene &
Cleanliness
•Economical
•Booking Engine
•Assurance
•Real time booking
Business Side
•Absence of marketing
•Occupancy rates
•Investment in
technology
•Reliable vendors
•Payment systems
•Assured business

12. The Customer & Consumer

13. Fit for Profit
Market
Product
Channel
Model
•Market Product Fit
•Product Channel Fit
•Channel Model Fit
•Model Market Fit
•Fit for Profit
FIT FOR PROFIT

14. How do you Measure?
•Low Churn rate / High Customer Retention
•High Growth rate.
•Growing Market share.
•LTV > CAC –
Life Time Value > Customer Acquisition Cost
•What if you don’t get our product : Disappointed
•Referrals & Word Of Mouth
•Net Promoter Score (NPS) –40+

15. Case Studies

16. eGrowth Mixer –Restarted

17. ThumsUp —Truth Or Dare for Coke

18. Maggi -Survived a Ban

19. MAKE THE GREAT SHIFT!!
Speaking to Listening
Listen to The Market
Expenditure to Investment
Invest Where The Future Is
My Way or Highway to Customer’s way
The Customer Pays Your Bills
18-05-2024 © The Leverage Model, Atul Puri 78

20. B2B Masterstroke -June
How To Build A Robust
Sales Conversion
Machine!!
R-C-C Framework
•Reach
•Communicate
•Convert

21. B2B Masterstroke –July
How To Grow Enterprise
Sales & Key Accounts!!
LAMP
•Large Account
Management Process

22. The Leverage Business Suite

23. SCORE The Game in 2024
A 5 step journey to 3X sales conversion
in 9 weeks. In the process, prepare a
curated B2B Sales Conversion
framework for your business.

24. SCORE The Game
SALES CLARITY
OFFER RITUALS
EXECUTION

25. Plan to Profit
Business Strategy
Sales & Marketing Plan
Conversion Secrets
KPIs & Run Rate
Profit Optimization
18-05-2024 © The Leverage Model, Atul Puri 95
Plan Marketing
Sales Revenue
Profit

26. BONUS BONUS-CEO Talks
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•590 videos live FREE!!
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in 2024
•www.youtube.com/c/egrowthorg

27. Looking Forward To Serve You
Again

28. 5/18/2024 © The Leverage Model, Atul Puri 138
[email protected]

29. Owner (You)
Profit
Perception
Offer
Relatedness
Team
User
Need
Intent
Trust
YES
139Atul Puri

30. धन्यवाद।
Atul Puri
www.linkedin.com/in/atulpuri
[email protected]
9711315158
www.egrowth.org