product mix and product lines

product mix and product lines

1. Product Mix and Product Lines For product strategy Submitted to Professor S ameer Mathur

2. Product Mix A product mix is the set of all products and items that are offered f or sale .

3. These product mix dimensions helps business to expand .

4. Product Line Analysis It is analyzing relationships between product items and their attributes eg . Sales or profit or quality etc. Product Line Analysis help companies to develop a basic platform to meet different customers requirements and Lower production costs.

5. For example analyzing by the graph we observe

6. Product Line analysis provides information for two key decision areas: Product Length Line Product Mix Pricing

7. Product Length Line Company objectives influence product length line For example : Companies seeking high market share and market growth will carry longer product lines. Companies that emphasize high profitability will carry shorter lines consisting of carefully chosen products.

8. Product Line Length

9. Product Mix Pricing In product mix pricing , the firm searches for a set of prices that maximizes profits on the total mix.

10. Created by Aditi Jain ,LSR ,New Delhi During marketing internship under Professor Sameer Mathur Thank You