product mix for marketing management student.ppt

Product Material is important for management students

1. C A I I B

2. 2
P r o d u c tP r o d u c t

3. 3
Anything that is offered to the market for
attention, acquisition, use or consumption that
satisfies a want or a need
Product is . . . . .

4. 4
Types of Products
Consumer
Products
Industrial
Products
PRODUCTS
Services

5. 5
Product Items, Lines, and Mixes
Product Item
Product Line
Product Mix
A specific version of a product
that can be designated as a
distinct offering among an
organization’s products.
A group of closely-related
product items.
All products that an
organization sells.

6. 6
Product Mix
Width – how many product lines a company has
Length – how many products are there in a product line
Depth – how many variants of each product exist within a
product line
Consistency – how closely related the product lines are in
end use

7. 7
Gillette’s Product Lines & Mix
Blades and Writing
razors Toiletries instrumentsLighters
Fusion – 5 blade
Mach 3 Turbo
Mach 3 Series Paper Mate Cricket
Sensor Adorn Flair S.T. Dupont
Trac II Toni S.T. Dupont
Atra Right Guard
Swivel Silkience
Double-Edge Soft and Dri
Lady Gillette Foamy
Super Speed Dry Look
Twin Injector Dry Idea
Techmatic Brush Plus
Width of the product mixWidth of the product mix
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8. 8
Thank You