Product mix of Reliance Industries Ltd

Product Mix of RIL: India's Big Conglomerate

1. Presentation On Product Mix of Presented by: Ashutosh Sahu MBA 1 st Semester Reference: RIL Annual Report 2015-16

2. Contents Introduction Product Mix About Reliance Industries Ltd. Product Mix of RIL. Calculation of Product Mix Conclusion

3. Introduction Business continuously make critical decision about their product range. Product decision will include whether to develop a new products or to manage existing products. Product Mix helps in these types of decisions.

4. Product Mix Set of all product offered for sale by a company. It consist of various product line. Any company’s product mix has four dimension : Width Length Depth Consistency

5. Continue.... Width : Number of different product lines carries by the company. Length : Total number of items in the product mix of the company. Depth : Total number of size, colour and models offered in each item of a product line. Consistency : It refers to how a product line closely related to one another , either in their end use, production requirement, distribution channel or other way.

6. About Reliance Industries Ltd. Reliance Industries Limited (RIL) is an Indian conglomerate holding company headquartered in  Mumbai, Maharashtra, India .  The company was co-founded by Dhirubhai Ambani and his brother Champaklal Damani in 1960s as Reliance Commercial Corporation . Reliance is the second most profitable (Net Profit Rs 27,630 crores in 2015-16) company in India. The company is ranked 215th on the  Fortune Global 500 list of the world's biggest corporations as of 2016.  RIL contributes approximately 20% of India's total exports . It is ranked 8th among the Top 250 Global Energy Companies by  S&P Global Platts  as of 2016.

7. Go Back (19) (2) (4) (47) (33) (12) (13) (130)

8. Go Back to Product Mix (8) (1) (10) (19)

9. RRG1 (8) Propylene Naphtha Gasoline Superior Kerosene Oil High Speed Diesel Sulphur Petroleum Coke Alkylate Go Back to Refining and Marketing

10. PR1 (10) Go Back to Refining and Marketing

11. Go Back to Product Mix (33) (8) (1) (24)

12. P1 (8) Go Back to Petrochemicals

13. PFI1 (24) 5 more... Go Back to Petrochemicals

14. Retail (12) Go Back to Product Mix

15. Go Back to Product Mix (4)

16. Digital Services (13) Go Back to Product Mix Go Back MyJio JioPlay JioBeats JioMags JioXpressNews JioDrive JioSecurity JioChat JioNews JioJoin JioMoney JioOnDemand Jio Communications

17. Go to Calculations of Product Mix (32) (2) (1) (3) (2) (4) (3) (47)

18. TV1(32) 8 more.. Go Back to Digital Services

19. Calculation of Production Mix Width: 7 Length:130 Average Product Length: 130/7 = 18.57 ; approx 19 products Product Depth of Digital Services:13 Product Consistency: On Observing Product lines of RIL; We can find out following things: ‘Refining and Marketing’, ‘Petrochemicals’ and ‘Oil and Natural Gas exploration and production’ are closely related to each other. ‘Textile’ and ‘Retail’ are related in some aspects. ‘Digital Services’ and ‘Media and Entertainment’ are interrelated. Medium Consistency

20. Conclusion RIL has a product mix length of 130 products. It has 7 product lines. Depth for Digital Services is 13 Product Consistency of RIL is medium