Product Pitch food & frolic cloud kitchen .pptx

this is a food and and frolic cloud kitchen & bakery product oitch presentation

1. Finance for Creative Entrepreneurship Group Presentation Pitch: Food and Frolic cloud kitchen and bakery

2. Introduction The venture selected deals with setting up a cloud kitchen and bakery. This venture is for the UK market. The cloud kitchen and bakery will have vegan and healthy options such as desserts, sandwiches, salads, protein shakes, wraps, and burgers. The price of the products will be lower than the competitors to attract more customers. Multiple suppliers will be acquired to improve the quality of the products.

3. Vision and value proposition The vision is to expand exclusive operation of online food and delivery on time to the customers. The aim of the company is to sell their products to more than 100 people daily. The food catering industry across the UK market is huge with a total value of $1 billion ( Azam and Abdullah, 2020) .

4. The Problem One major challenge of cloud kitchens is that the real estate cost is rapidly replaced by the technological costs ( Chatterjee et al., 2022) . Limited customer experience can also be an issue because customer interactions with the brand are limited. Lack of pricing power and high competition can also be other issues in association with setting up a cloud kitchen and bakery ( Beniwal and Mathur, 2021) . These problems are faced by both the customers of Cloud kitchens in the UK as well as the suppliers and business owners.

5. Current solutions in the market for the problem One of the most effective solutions of the problems identified for the operation of cloud kitchens is associated with lowering costs. This helps save a lot on rent and electricity by operating from a cozier and compact space ( Sharma and Dey, 2021) . More scalability and flexibility can be acquired by effectively adapting to the needs and changing demands of the customers.

6. Solution for the problem offered Food and Frolic is both a cloud kitchen and a bakery which improves the scalability of the company to a large extent. The availability of vegan and healthy options are there with the help of which fitness enthusiasts and vegan followers can customize their favorite dish in their own way. This will end the issues of scalability, competition, and customer experience.

7. Features of the product The cloud kitchen will acquire all the legal rights before starting its operation in the UK market. They will acquire label rights with delivery partners and restaurant partners so that more quantities of products are sold each day. A wide variety of food and bakery items are available and it is suitable for a diverse group of consumers such as vegans, non vegetarians, fitness enthusiasts, office goers and students looking for affordable and healthy food options.

8. Features of the product In order to improve customer experience, the company will build an online application which will be launched after the initial success of the brand. Customers can have ready to eat food items delivered to their doorstep without any hassle for traveling. Food and Frolic also provides options for catering services for small groups and the items can be customized. Meal systems will be available for regular customers which will reduce the cost by 30%.

9. Target market Primary target market will consist of consumers who prefer single cuisines who tend to depend on third party delivery channels. People with moderate to high income will be the target consumers of this brand. Vegan, non-vegetarians, and health enthusiasts such as gym and fitness freaks will also be ideal consumers for the brand. Children, teenagers, and office goers as well as university students will also serve as an ideal target consumer for selling the products.

10. Market opportunity and company positioning The global cloud kitchen market is worth $71.1 billion out of which the UK acquires a total of $10 billion ( Cao, 2021) . After the pandemic, the cloud kitchen market has expanded by 9% annually. There are around 750 cloud kitchens operational in the UK market( Jones et al., 2024) . Food and Frolic cloud kitchen and bakery will serve their products to more customers at affordable prices and high quality products.

11. Competition Growth Kitchen is operational from 2020 with their headquarters in London. They have received a funding of $3.94 million ( Filimonau et al., 2020) . Oya Kitchen has been operational since 2019 with its headquarters in London. They are very popular with a funding of $569K. Mission kitchen has been operational in the London market since 2017.

12. Unique value proposition The most unique setting of Food and Frolics is that it serves both food as well as bakery items which none of its competitors are currently focusing on. The availability of vegan products such as vegan sandwiches, wraps, and burgers are one of its kind to be sold in the UK market. Another unique feature is that it will serve healthy options as well, such as whole grain breads, sprouted salads, and protein shakes.

13. Revenue model Simple capital budgeting has been used for understanding the assumptions and projected cash flow for the business. Total cost of management for the restaurant will be estimated at $80,000.

14. Investment and use of funds: The investments and funds will be raised from fundraising events and primary sponsors of the company. The owners will have a role in setting up the preliminary inventory for the cloud kitchen. The investment will mainly be used in developing the mobile app, integrating technology, and marketing activities. Agile customer support will also be the primary aim of the company as their target market is already diverse and a huge part of the UK population.

15. Exit strategy A total of $100,000 is the ask for starting up the Food and Frolics Cloud Kitchen and Bakery. This money will be used for setting up the kitchen requirements and implementing the right technology to develop the mobile application. The initial investment will also be used for ingredient and inventory management so that more customers could be served daily. A large amount of the initial investment will also be used for promotions and marketing activities to improve the reach and scalability of the cloud kitchen.

16. Reference list Azam, M.S.E. and Abdullah, M.A., 2020. Global halal industry: realities and opportunities. IJIBE (International Journal of Islamic Business Ethics) , 5 (1), pp.47-59. Chatterjee, R., Singh, A. and Singh, V., 2022. Ethical and Sustainable Perceptions on Cloud Kitchen Business-A Study of Consumers and Stakeholders during the Covid-19 Pandemic. International Journal of Hospitality and Tourism Systems , 15 (COVID-19 Issue), p.76. Beniwal, T. and Mathur, V.K., 2021. Cloud Kitchen: A profitable venture. International Advanced Research Journal in Science, Engineering and Technology , 8 (10), pp.50-54. Sharma, A.J. and Dey, D., 2021. One stop kitchen: managing a multi-brand cloud kitchen. Emerald Emerging Markets Case Studies , 11 (4), pp.1-17. Cao, Y., 2021. Digital ethnography research on the state of the art of smart home experience. Jones, S., Cain, L. and Deel, G.L., 2024. Virtual Restaurants and Ghost Kitchens: A New Opportunity. Journal of Hospitality & Tourism Cases , p.21649987241241948. Filimonau, V., Todorova, E., Mzembe, A., Sauer, L. and Yankholmes, A., 2020. A comparative study of food waste management in full service restaurants of the United Kingdom and the Netherlands. Journal of Cleaner Production , 258 , p.120775.