Product Strategy & Management IIM Bangalore 2024

PSM

1. 1 Ramesh Venkateswaran PRODUCT STRATEGY AND MANAGEMENT

2. 2 Ramesh Venkateswaran Expectations Reality – online to offline Responsibility – faculty / students Beyond session SOME THOUGHTS – THE PLAN Why this course

3. 3 Ramesh Venkateswaran SOME GROUND RULES

4. ``` 4 Ramesh Venkateswaran RAKESH GUPTA

5. 6 Ramesh Venkateswaran

6. 7 Ramesh Venkateswaran Some feelings about course and faculty * Not sticking to syllabus - impact ? * Not enough structure - discomfort * Harsh feedback * Wants only his/ her answers

7. June 08 8 Ramesh Venkateswaran Why do organisations exist

8. June 08 9 Ramesh Venkateswaran The business enterprise has two - and only two - basic functions : marketing and innovation. Marketing and innovation produce results. All the rest are costs. Peter Drucker The Practice of Management THE GURU SAYS

9. June 08 The business enterprise has one - and only one - basic function : MARKETING . Marketing is the only reason for existence of an organisation. All other activities and functions are to support this activity. Ramesh Venkateswaran The Reality of Management THE REALITY IS

10. 11 Ramesh Venkateswaran Product Strategy and Product Policy issues – what does it involve ? Implications of Product related decisions compared to other marketing mix decisions The challenges of managing products in current environment

11. June 08 12 Ramesh Venkateswaran FEATURES PRICE CHANNEL ADVERTISING BRAND DELIVERY AWARENESS ACCESS COMPETITION CONS BEH PRODUCT STRATEGY

12. June 08 13 Ramesh Venkateswaran 7 or 8 ? 250 m or 760 m ? or

13. June 08 14 Ramesh Venkateswaran THE WORLD OF SPORTS AND BUSINESS

14. 15 Ramesh Venkateswaran Globalization – no boundaries Awareness and education levels Basic products - identical THE CURRENT SCENE IN THE FLAT WORLD Changes in attitudes , expectations – promiscuous Communication Commodities are technologized ; technologies are commoditized

15. June 08 16 Ramesh Venkateswaran THE COURSE PLAN THE

16. June 08 17 Ramesh Venkateswaran

17. June 08 18 Ramesh Venkateswaran

18. What is Strategy ? What should be the organisation focus ? STRATEGY TACTICS EXECUTION

19. June 08 20 Ramesh Venkateswaran

20. June 08 21 Ramesh Venkateswaran We agree about the facts. We just need to agree about the interpretation Misbehaving – Richard Thaler : P 348 THE MANAGER’S CHALLENGE

21. June 08 22 Ramesh Venkateswaran The World cannot be understood without data The world cannot be understood with data alone! Factfullness – Hans Rosling

22. 6/3/23 Ramesh Venkateswaran 23 SOME FINAL THOUGHTS

23. June 08 24 Ramesh Venkateswaran

24. 6/3/23 Ramesh Venkateswaran 25

25. 6/3/23 Ramesh Venkateswaran 26 I have written a long letter since I did not have time to write a short one