ProductCon SF 2024 Keynote by Spenser.pdf

ProductCon SF 2024 Keynote by Spenser.pdf

1. ProductCon SF:
Building a Culture of
Product Innovation
Spenser Skates
CEO, Co-Founder, Amplitude
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Fun slide - win category
Innovators Win

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Consuming Television,
Movie and News Content
Instant Travel Booking

Financial Products & Advice

Retail Purchase of Media

B2B Services

Purchase, Communication
in Telecom
Manufacturing connected
devices for an IOT future
1995 2005 2015

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The Beginning…
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What you expect
Number of EngineersInnovation

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Number of EngineersInnovation
What you get

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Number of EngineersInnovation
What you want

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EMBED
innovation
everywhere

STRUCTURE
your team the
right away

PRIORITIZE
the customer
always
© 2024 Amplitude Inc. Confidential. All Rights Reserved.

9. Structure your team
the right away

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Build functional teams that drive innovation
Governance Data Platform CDP Analytics Pod Growth Experiment
Metrics

VMTM
Tactics

Q1 Bets

Q2 Bets

Team
Members

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Central Product Team New Product Team
vs.
Quarterly planning

Quarterly goals

Robust product roadmap

GTM roll out

Compliance and security
Biweekly business check-ins

No goals, just milestones

No product roadmap, just PMF

Protected from GTM

Speed






vs.
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Product
Team
When can we launch?
Can we do a customer
case study?
Is this in beta yet?
Is a demo ready?
Can you lead an
enablement session?
Can you review this
blog post?
Can you preview this
with an analyst?
Can I talk about this
with my prospect?

13. Prioritize the
customers
always
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What customer
is going to
use this?

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17. Embed innovation
everywhere

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Embrace
Experimentation

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INTRODUCING
Web
Experimentation

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EMBED
innovation
everywhere

STRUCTURE
your team the
right away

PRIORITIZE
the customer
always
© 2024 Amplitude Inc. Confidential. All Rights Reserved.

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Thank You
Learn about
Amplitude

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Hackathon
33 projects
finished
1 week
12 features
shipped
8 winners








60 ideas
pitched
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23. © 2024 Amplitude Inc. Confidential. All Rights Reserved.
EMBED
innovation
everywhere
PRIORITIZE
the customer
always
PRIORITIZE
the customer
always
STRUCTURE
your team the
right away

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The value of acquihires

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Product Demo of the Week at All
Hands
#feature-release Slack Channel

26. Avoiding Disruption
YELLOW
CAB