2
The value of world trade in floriculture is increasing
Value of world commerce of cut flowers, plants and
other ornamental floriculture in 2004 in millions of US
$
Imports Variation 2000/ 2004
Cut Flowers$ 5371 9%
Live plants$ 4535 15%
Bulbs$ 931 7%
Cut foliage$ 758 8%
Cuttings, cane, slips$ 34414%
Young rose plants $ 12510%
TOTAL $12 064
–Fuente: ITC/ COMTRADE Statistics, UNCTAD, Ginebra, Suiza
3
EU Imports of Foliage, Fresh or Treated, from India
2004
EU imports from India of (principally dry) foliages.
€ 10.5 million (2% of total EU import)
Foliage was the EU’s major floriculture import from India.
Importing country Total Foliage, fresh or treated or dry
Germany € 3 436 000
Netherlands 1 720 000
Great Britain 1 425 000
Italy 1 412 000
Poland 720 000
France 433 000
Spain 359 000
Belgium 156 000
Sweden 120 000
Other EU estimated 560 000
Total € 10 494 000 = 5091 tonnes
4
Floriculture Exports Reported by the Indian
Government
Global Trade Atlas Navigator (GTA) July 25,
2005
Exports of $17 million of cut flowers
Exports of $5 million in Live Plants, Cuttings and slips
Exports of Foliage were not reported
Exports of Bulbs were not reported
Exports of tissue culture not reported.
5
Floriculture Exports Reported by the Indian Government
Global Trade Atlas Navigator (GTA) July 25, 2005
Product/Item 2004-2005 2005-2006
Fresh Cut Flowers 3534.99
Fresh Foliage 42.55
Dried Flowers & Plant Parts 15 122.26
Live Plants 2 205.92
Flowering Plants 73.71
Bulbs and Tubers 119.57
Total Lakhs 21 099.00 30 500.00
Total Euros € 35 165 000 € 50 800 333
Total US Dollars $ 46 866 666 $ 67 777 777
APEDA predicts 45% increase in exports in 2005/2006 over previous year.
Conversion rate €1 = Rs 60 1 US$ = Rs 45
6
Domestic Market
Growing at 25 % annually
Total domestic market - Rs. 5000 million
Demand shifting towards traditional and exotic
blooms
Mumbai market daily flower arrival is 600,000
stems per day
Delhi market - Rs. 1000 million
7
Market Opportunities
Domestic seasonal opportunity
Demand Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
High
Moderate
8
Cut foliage is vegetation used in large quantities
as a source of decoration on its own or in
association with flowers in bouquets
Used as a fillerUsed as a filler
Lining or background Lining or background
materialmaterial
9
Indian Scenario
Demand
Alternative to floriculture Industry
Integral part of green industry
Various agro climatic conditions
Year round demand round the year
Investment is low
Damage during transportation is minimum
18
Growing structures
Shade net houses
With bambooo,stone, Iron connected with GI
wires as mesh on the top
Shade net
Provision for over head sprinklers