PRODUCTSSERVICES-AND-EXPERIENCES-G1.pptx

Sure, I can help you with that. Here's a breakdown of what we can cover in a 3,000-word description about products, services, and experiences:

### Introduction
- **Overview**: Introduce the importance of understanding products, services, and experiences in today’s market.
- **Context**: Discuss how businesses offer these elements to meet consumer needs and expectations.

### Section 1: Products
- **Definition and Characteristics**: Explain what a product is, its tangible nature, and key characteristics such as design, quality, and features.
- **Types of Products**: Discuss various types, including consumer goods, industrial goods, and digital products.
- **Product Lifecycle**: Explain the stages of a product’s lifecycle, from introduction to decline.
- **Product Differentiation**: Explore how companies differentiate their products through branding, innovation, and positioning.
- **Examples of Successful Products**: Discuss real-world examples of successful products and what made them stand out in the market.

### Section 2: Services
- **Definition and Characteristics**: Explain what a service is, its intangible nature, and key characteristics such as perishability, variability, and inseparability.
- **Types of Services**: Discuss different types of services, such as personal services, professional services, and digital services.
- **Service Quality and Delivery**: Explain how service quality is measured and the importance of delivering excellent customer service.
- **Challenges in Marketing Services**: Discuss the unique challenges that come with marketing services as opposed to products.
- **Examples of Successful Services**: Provide examples of companies known for their excellent services and what sets them apart.

### Section 3: Experiences
- **Definition and Characteristics**: Explain what an experience is, its subjective nature, and how it involves the customer’s interaction with the product or service.
- **Types of Experiences**: Discuss various types of experiences, including customer experiences, brand experiences, and user experiences.
- **Designing Experiences**: Explore how businesses design experiences to engage customers, create emotional connections, and build loyalty.
- **The Role of Technology in Experiences**: Discuss the impact of digital transformation and technology on creating and enhancing experiences.
- **Examples of Memorable Experiences**: Provide examples of brands that have successfully created memorable experiences for their customers.

### Section 4: The Interconnection of Products, Services, and Experiences
- **How They Complement Each Other**: Discuss how products, services, and experiences often work together to create a holistic customer offering.
- **Case Studies**: Provide case studies of businesses that excel in integrating products, services, and experiences.
- **The Impact on Customer Satisfaction and Loyalty**: Explain how a strong combination of these elements leads to higher customer satisfaction, loyalty

1. Products, Services, and Experiences GROUP 1

2. LEARNING OUTCOMES: 1. Differentiate between products, services, and experiences.  2. Identify the 3 levels of a product 3. Identify the classification of products and goods

3. Activity: Guess the picture

4. Products

5. Services

6. Experiences

7. Kenth Apelado

8. . PRODUCTS Products are tangible items that are part of an exchange between a buyer and seller. Products can be seen, touched, owned, and stored.

9. SERVICES . Services are intangible solutions that are also an exchange between buyer and seller. Unlike products, services cannot be touched, owned, or stored for later use.

10. EXPERIENCES . Represent what buying the product or service will do for customer.

11. Renyel Endaya Product Levels Core or Generic Product Actual or Formal Product Augmented Product

12. Core product is the BENEFIT of the product that makes it valuable to you Core or Generic Product

13. Actual or Formal Product Actual product includes the product features, brand, level of quality, packaging, and design.

14. Augmented Product Additional benefits and services that come with the product, which help to differentiate it from other products in market.

15. Classifications of Products/Goods According to Use According to Differentiation According to Durability According to Type

16. Frinch Cubelo Consumer goods Industrial goods According to Use

17. Consumer goods Goods that are purchased for personal consumption and/or for household use.

18. Example Instant noodles, biscuits, milk, detergent soap, shampoo, and other similar items.

19. Industrial goods Purchased in order to make other goods, to serve as a raw material or input in the production of other goods.

20. Example Aluminum (used to manufacture kitchen equipment and cans) Electronic cables and wires (serve as electrical conduits for home appliances) among others. .

21. Darlene Cañon Undifferentiated goods Differentiated goods According to Differentiation

22. Undifferentiated goods Products whose physical characteristics are so identical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another. .

23. Example rock salt

24. Differentiated goods . Varied in their characteristics and features that make them distinguishable from one another.

25. Example . Cars, smartphones, computers, shoes, and perhaps most notably, bottled water.

26. Khent Joshua Mapano Consumable Semi-durables Durables According to Durability

27. Consumable . Product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes.

28. Example . Household goods (such as toothpaste, soap, and cleaning supplies among others), Medical supplies (medical gloves, syringes, bandages, etc.)

29. Semi-durables . Provide benefits to the consumer for a longer period of time, usually spanning several months. Semi-durables are manufactured for longer-term use by consumers.

30. Example . Semi-durables are clothes, shoes, jackets and many more.

31. Durables . Products that are manufactured to last a long time. They are capable of providing consumers with years of beneficial use. Durables are usually expensive, and many, therefore, require an augmented product to market them effectively.

32. Example . Cars, home appliances, consumer electronics, furniture, sports equipment, firearms and toys.

33. Kyle Paringit Convenience goods Shopping goods Specialty goods Unsought goods According to type

34. Convenience goods Products that are purchased frequently, are usually inexpensive, and do not require much purchase effort and evaluation.

35. Example Examples are newspapers, gum, and candy.

36. Shopping goods Consumer goods that the customer typically compares for suitability, quality, price, features, etc. before selection and purchase.

37. Example Examples of shopping goods are shoes, clothes, and handbags.

38. Specialty goods Goods that require an unusually large effort on the part of consumer to acquire. Consumers are usually willing to travel great distances to where these goods can be purchased.

39. Example Examples are branded luxury merchandise; works of art, automobiles, and homes.

40. Unsought goods Goods that consumers seldom actively look for, and are usually purchased for extraordinary reasons, such as fear or adversity rather than desire .

41. Example Examples are investments, memorial plans, and life insurance..

42. GROUP ACTIVITY:PRODUCT MO, ENDORSE MO! 1.Create your own product 2. Your product must conform to the three levels of product which are the Core Product(benefits), Actual Product(Quality, Branding, Packaging), Augmented Product(Another Benefits ,Services, Warranties) 3. It's up to you how you endorse it

43. CRITERIA CONTENT CREATIVITY TEAMWORK TOTAL 50% 25% 25% 100%

44. Reflection What are the 3 learnings you have learned in our session?

45. Reflection What 2 conclusions you have in mind about our discussion?

46. Reflection What 1 questions you have that needs more or further explanation

47. QUIZ TIME 1. Represent what buying the product or service will do for customer. A. Services B. Experiences C. Product D. Feedback .

48. QUIZ TIME 2. This is a tangible items that are part of an exchange between a buyer and seller. A. Services B. Experiences C. Product D. Feedback .

49. QUIZ TIME 3. This is a Intangible solutions that are also an exchange between buyer and seller. A. Services B. Experiences C. Product D. Feedback .

50. QUIZ TIME 4-6. Give the three products level in any particular order.

51. QUIZ TIME 7-10. Give the 4 Classifications of Products/Goods.