Program 2018

Corporate Startup Summit and Award, Nov. 27-28, Zurich

1. 27
th
& 28
th
- November - 2018|  Zurich
in collaboration with
supportet by

2. AI based Innovation & Startup Business Intelligence 
platform for established companies. 
www.startupzoom.co

3. 3
Welcome to the 7th edition of the Corporate Startup Summit & Award!
During two days Experts from more than 10 different countries will
share their experience in corporate innovation on the stage of 5 PANEL
discussions, 4 BEST PRACTICE SLAM Sessions and within 5 unique two-
hour WORKSHOPS.
We are honored to welcome Professor Solomon Darwin, Director, Gar-
wood Center for Corporate Innovation @UC, Berkley-Haas School of
Business as a KEYNOTE speaker. He will open the program with a topic
"Expand Your Markets Through Open Innovation".
Corporate Startup Award ceremony takes place on 27th November as
of 19:30 at the EventSpace stage. But before that Stefan Schöbi, Head
Engagement @Migros will run the FIRESIDE CHAT with Roger Wü-
thrich-Hasenböhler, Chief Digital Officer @Swisscom discussing the
Swisscom's innovation landscape.
The evening will be followed by an Afterparty that this year, as well as
the dinner, is powered by Kaspersky Lab Incubator.
We would like to express our gratitude and appreciation to our sponsors,
speakers, partners, team and other supporters that made this exceptio-
nal two days possible.
Lukas and Team Corporate Startup Summit & Award 2018
editorial
Agenda............................................................4
Program ..........................................................7
Panels .............................................................8
Facilitated Peer Groups.................................. 10
Best Practise Slams........................................13
Participant Information................................. 16
content
Imprint

EnterpriseUP GmbH
c/o Digital Hub Bonn, Rheinwerkallee 6
53227 Bonn, Germany
[email protected] 
www.corporatestartupsummit.com
Grafik & Layout | Franziska Ring | www.feinfarben.de
in collaboration withsupportet by

4. 4
27
th
november // agenda
4
12:30 - 13:00
13:45 - 14:30
15:45 - 18:00
13:15 - 13:45
13:00 - 13:15
15:30 - 15:45
14:30 - 14:45
14:45 - 15:30
Event Space
KEYNOTE: "Expand your markets
through open innovation"
Prof. S. Darwin @UC Berkeley-Haas School
of Business, USA
PANEL: "Venture Capital as Catalyst for
Corporate/Startup Partnerships?" by L.
André
Claudia Bienentreu @AXA Schweiz, Olivier
Laplace @Swiss Post, Stefan Kuentz @
Swisscom Ventures, Arif Hatip @Körber
Digital
Best Practice Slam
"INTRAPRENEURSHIP"
(details on page 13)
Facilitated peer
group
“SCALABILITY
TRICKS: BUSINESS
MODEL SCALABI-
LITY MATRIX AND
MORE”
with F. Hofmann @
BMI Labs, CH
Facilitated peer
group
“WHY WOULD STAR-
TUPS WORK WITH
YOU? CRAFTING
YOUR PARTNER
BRAND”
with J. Basset @
Co:CUBED, UK
PANEL "The evolution of intrapreneurs-
hip" by L. Strniste | A. Nusselt @SIEMENS
| C. Waldner, Digital Doer | J. Basset @
Co:CUBED | M. Patz @DB Systel
Networking Zone
Ice-breaking | T. Hollenhorst @Luman, USA
Basecamp K6Basecamp K8Command Room
Come Together & Registration
Coffee Break
Coffee Break
Welcome & Opening DAY 1 | L. Strniste
Dinner & Networking powered by Kaspersky Lab Incubator 18:00 - 19:00

5. 27
th
november // agenda
5
Event Space Basecamp K6Basecamp K8Command Room
Afterparty powered by Kaspersky Lab Incubator
Corporate Startup Award Ceremony
Fireside chat "Same same but different?
An overview of Swisscom's innovation
landscape"
with R. Wüthrich-Hasenböhler @Swisscom
and S. Schöbi @Migros
20:30 - OPEN END
19:30 - 20:30
19:00 - 19:30
28
th
november // agenda
10:15 - 11:00
9:00 - 10:00
10:00 - 10:15
11:00 - 11:15
Breakfast & Networking / Facilitated session
by Tirza Hollenhorst @Luman, USA
PANEL: "Open Innovation: ​ waste of time or
key success factor?" by S. Schöbi | L. Erickson @
Swissnex San Francisco | R. Nutzhorn @Human&-
kind | Dr. K. Mjoen @Trondheim kommune
PANEL: “Identifying the right Star-
tups” by Anton Schilling @Pioneers
Discover, AT | A. Menneking @
Deutsche Telekom | T. Pforr @rdrck |
E.Petrova @GenerationS
Opening DAY 2
Coffee Break

6. 6 6
28
th
november // agenda
11:15 - 12:15
14:00 - 16:00
16:30 - 18:00
13:15 - 14:00
Event Space Basecamp K6Basecamp K8Command Room
PANEL: “How to identify great oppor-
tunities and invest in them professional-
ly" by D. Ginter @digitalswitzerland | K.
Letzing @Kickstart Accelerator | Dr. P. Griss @
Zühlke Ventures AG | A. Iten @SIX Group | T. de
Kerros @RicoLab
Networking zone
Open floor and networking
Best Practice Salm "Corporate
Startup Engagement"
(details on p.14)
Best Practice Slam "Incubation
& Acceleration"
(details on p.15)
Facilitated peer
group
“NEUROSCIENCE
METHODOLOGY
FOR CREATIVITY
BOOST”
with Katja Samara @
NTNU Accel, Norway
Facilitated peer
group
«STRATEGIC SUS-
TAINING INNOVATI-
ON AND BEYOND»
with P. Miserez @
evitive, CH
Facilitated peer
group
“YOUR NEXT CORPO-
RATE VENTURE IDEA,
IN 2 HOURS”
with T. Van Halewyck
@bundl, Belgium
Best Practice Slam "Innovation Insights"
(details on p.11)
Key-learnings consolidation + Wrap-Up
Lunch Break
12:15 - 13:15
16:00 - 16:30

7. 7
27
th
november // keynote // eventspace
13
45
- 14
15
// Expand your markets
through open innovation |
Prof. Solomon Darwin, Director, Center
for corporate innovation @UC Berkley-
Haas School of Business
“The world’s largest untapped market, yet undiscovered, is ripe for
harvest offering an immense opportunity for large firms and star-
tups to build scalable and sustainable business models while sol-
ving socio-economic problems worldwide. This untapped market
is unsaturated and offer first-mover advantage to those firms that
are willing to explore, experiment and disrupt their legacy indust-
ries - but this requires new business models and frameworks. Your
firm’s strategies and business models are bound to fail unless they
are rooted in moral values that demonstrate genuine care and con-
cern to solve the pain points of the world’s underserved majority.
This approach will establish a sustainable customer base for large
firms and startups to work together to expand their enterprises
through creation of new markets, products and services - but this
requires Open Innovation administered by benevolent leadership” –
Solomon Darwin
19
00
- 19
30
// Fireside chat: Same
same but different? An overview
on Swisscom’s innovation landsca-
pe|
Roger Wüthrich- Hasenböhler, CDO @
Swisscom | Stefan Schöbi , Head En-
gagement @Migros
The 4th Corporate Startup Award puts Intrapreneurs from around
Europe and their initiatives in te spotlight. The best of them will be
awarded in 4 categories.
Jury:
B. Seiler, Head of Economic Development @City of Zürich
K Letzing, Program & Fin Teck Lead @Kickstart Accelerator
D. Ginter, Senior Direvtor Corporate Enablement @digitalswitzerland
L. Strniste, Founder @ Corporate Startup Summit

8. 8 8
27
th
november // panels // eventspace
15
45
- 18
00
// Venture capital as cata-
lyst for Corp./Startup partnerships?
Different speeds, culture, perspectives: part-
nerships between startups and corporations
are often a rollercoaster ride. Does Corpora-
te Venture Capital (CVC) help to bridge these
gaps and increase success rates of partnerships? Lukas André of
Redstone is discussing with distinguished panelists from Swisscom
Ventures (Stefan Kuentz), Swiss Post (Olivier Laplace), AXA (Claudia
Bienentreu), and Körber Digital (Arif Hatip) the motivation why cor-
porates build portfolios of startup investments and to what extent
such CVC activities help to facilitate corporate/startup partnerships.
14
45
- 15
30
// The evolution of intra-
preneurship
The principles of intrapreneurships are one
of the drivers of the transformation of estab-
lished organisation structures. Lukas Strniste
(Corporate Startup Summit / EnterpriseUP) is
discussing with excellent panelists from Deutsche Bahn (Matthias Patz
/ The Most Impactful Intrapreneur 2017), Siemens (Alex Nusselt), Intra-
preneuring (Christopher Waldner) and CO:CUBED (Jeremy Basset) the
reasons for implementing intrapreneurship, what the prevailing hurd-
les depending on the maturity of company are and how to overcome
them.
Moderator: Lukas
Strniste
Alex Nusselt
@Siemens, DE
Christopher Waldner
Digital Doer, DE
Mattias Patz
@DB Systel, DE
Jeremy Basset
Co:Cubed, UK
Moderator: Lukas
Andre
Claudia Bienentreu
@AXA Switzerland, CH
Olivier Laplace
@Swisspost, CH
Arif Hatip
@Körber Digital, CH
Stefan Kuentz
@Swisscom Ventures, CH

9. 9
28
th
november // panels
11
15
- 12
15
// Eventspace
How to identify great opportunities
and invest in them professionally
Understanding where to find and how to re-
cognize great opportunities inside and outsi-
de your organisation, is the crucial first step to
choosing the right strategy and capturing their value systematically.
Daniel Ginter of digitalswitzerland is discussing with distinguished
panelists Andreas Iten (Head Corporate Ventures SIX and F10), Pa-
trick Griss (Executive Partner Zühlke Ventures), Tatjana de Kerros
(Head Venturing RicoLab) and Katka Letzing (Lead at Kickstart Ac-
celerator) their unique perspectives on how to turn opportunities
into value.
10
15
- 11
00
// Eventspace
"Open Innovation: waste of time
or key success factor?"
10
15
- 11
00
// Command Room
"Identifying the right Startup"
Moderator: Stefan
Schöbi @MIGROS, CH
Moderator: Anton
Schilling @Pioneers
Discover, Austria
Laura Erickson @Swiss-
nex San Francisco, USA
Axel Menneking
@Dt. Telekom, DE
Rasmus Nutzhorn @
Human&kind, CA
T. Pforr
@rdrck, CH
Dr. Kristian Mjoen @
Trondheim kommu-
ne, Norway
E.Petrova
@GenerationS, Rus
Moderator: Daniel
Ginter @digitalswit-
zerland, CH
Tatjana de Kerros
@RicoLab, CH
Katka Letzing
@Kickstart Accelerator, CH
Dr. Patrick Griss
@Zühlke Ventures, CH
Andreas Iten
@SIX, CH

10. 10 10
Scalability tricks: Business mo-
del scalability matrix and more|
Felix Hofmann, CEO @BMI Lab AG,
CH | 120min
The participants will learn what is important to design business models that
scale. The workshop consists of an input presentation on scalability – giving
examples and discussing concepts. It is later followed by a 90 minutes inter-
active session. Here, the participants will develop new business ideas, select
the ones with the most growth potential and detail those ideas in the most
scalable form.
NEUROscience methodology for creati-
vity BOOST| Katja Samara, Head of Partner
Innovation Program and Business Developer @
NTNU Accel, Norway | 120min
During the workshop participants learn how are our brains wired and how
to take advantage of our brains architecture. We will test methods that can
boost your organization`s creativity, learning and thinking skills.
facilitated peer groups // 27
th
nov
Why would startups work with you?
Crafting your partner brand|
Jeremy Basset CEO @CO:CUBED, UK |
120min
As a large corporate, it's vital you're working
with the world's best startups - but why would they work for you? In
this intensive, insightful and fun workshop, founder of the Unilever
Foundry and now CEO of Co:cubed, Jeremy Basset will work with you
to help you craft and articulate your corporate's 'partner brand', hel-
ping you define the "what, why and how" for startup collaboration.
Strategic Sustaining: Innovation
and Beyond|Pascal Miserez, Senior Part-
ner @evitive, CH| 120min
Innovation Practitioners, Senior Leaders and (Cor-
porate) Venture Capitalists will discuss the major flaws highlighted by evitive's
latest study on Corporate Innovation and explore ways to address them effec-
tively. Issues covered range from orchestrating innovation to innovation gover-
nance, incentive systems and financing. The session concludes with a selection
of proven practice recommendation from evitive.
Your next corporate venture idea,
in 2 hours|Thomas Van Halewyck, foun-
ding partner @bundl, Belgium | 120min
In a 2h workshop, we will go from scratch to your
next corporate startup idea. We will let you deepdive in the latest market
trends, teach you how to apply these to your core corporate assets, and final-
ly to turn these into new value propositions for your next corporate startup.
// 28
th
nov

11. 11
Facilitated session | Tirza Hollen-
horst @Luman, USA
Establishing psychological safety and trust
amongst the conference community. A soci-
al game to discover hidden resources in the
community. Consolidate, clarify and celebrate.
best practice slam
"innovation insights"
Do’s and don’ts in Corporate Inno-
vation | Vartan Minasyan, Head of Inves-
tment & Innovation @Kaspersky Lab, RUS
Corporations and innovation managers are
being surrounded by many tools, ecosystem partners and consul-
tants. We will share where you can rely on your connections and
outsource some work and what you better do yourself, based on
Kaspersky experience.
Mi Casa es su Casa – Co-Creation
as the future of digital product
development | Denis Danielyan,
Co-founder @ gravity & storm , CH,DE

Working closely in collaborative teams offers a new way of solving
developmental challenges and services in a sustaining and durable
manner. Instead of the classic approach, in which the success of a
project depends on single interactions between clients and service
providers, the goal of Co- Creation is to team up for a fixed period
in order to learn from each other and maximize the outcome. In the
long run, this results in self-sufficiency and empowerment for the
customer and highly satisfying project results.
breakfast & networking
28
th
nov | 9
00
- 10
00
Fresh coffee and
soft drinks are
served throug-
hout the Summit
at the event-
space under the
Command room.

12. 12 12
Without Kaspersky Lab
Business Incubator
you:
With Kaspersky Lab
Business Incubator
you:
Need to look for investment Source idea-stage financing
Face unexpected risks Minimize risks
Fail to outline priorities with
hundreds of tasks to do
Focus on the important things
Work hard to get your first clients
Get quick access to the global
market
Go through hell to hire the right
people
Build your dream team
Begin your journey with us
Who we are
Kaspersky Lab Incubator – a development zone for corporate innovation.
Kaspersky Lab has founded an incubator to gather teams or independent
developers who have breakthrough ideas, prototypes, or MVPs in the field of
cybersecurity.
Email us at [email protected] , and let’s make the world a safer place
together!
About Kaspersky Lab
Kaspersky Lab is a global cybersecurity company that has been operating
in the market for over 20 years. Over 400 million users are protected by
Kaspersky Lab technologies. Learn more at www.kaspersky.com .
Let’s build 
the future 
together
www.kaspersky.com/incubator

13. 13
27
th
november // best practice slam: intraprenourship // Command room
How to flourish Intrapreneurship
– three key success factors" | Roland
Keller, Head of Innovation Culture @Swiss Post
One of Swiss Posts key asset are its emplo-
yees. One key Swiss Posts success factor is
innovation. The combination of the two we call intrapreneurship.
Therefore intrapreneurship is crucial to Swiss Post. Do you have em-
ployees with intrapreneurial skills? Do you allow them to use these
skills? Do you have tools and methods for intrapreneurs in place? In
this session some of Swiss Posts measures to foster intrapreneurs-
hip the will be presented and learnings will be shared.
Moving beyond process and goals
in corporate entrepreneurship |
Steffen Raetzer, Innovation Catalyst &
Entrepreneur, CH
Three out of four decision makers believe that innovation is a top 3
priority for their organisation. Yet, only one out of five, believes their
business has an advantage in innovation. Based on an on-going rese-
arch project, this session proposes very practical ways to unlock higher
levels of innovative power, grit and passion in intrapreneurs and inno-
vators.
Pioniergeist at it’s best: how we
foster intrapreneurship @ inno-
gy - A case study" | Thomas Hart -
man @str84wd Products and Sebastian
Hopp, Director of opportunities @innogy, DE
Take a step behind the scenes of the innovation pro-
gram from Germany's most transformative energy
company: goals, approach, success stories, failures
and pitfalls of our journey.
What thrives intrapreneurship in the
corporates? | Raj Ragupathy, Intrapreneur
@HARMAN International, Denmark
How can intrapreneurship rightly flourish and crea-
te value for an organization? Leveraging from versatile intrapreneurship out-
look, Raj shall deliberate upon the context, attributes, culture and values that
corporates can enable to establish a successful intrapreneurship ecosystem.
No Bla, Just Do - Turn Employees Into
Intrapreneurs With Swisscom Kickbox|
David Hengartner, Head of Intrapreneurship &
Innovation Lab Manager @Swisscom, CH
Three years ago, Swisscom piloted the Adobe Kickbox process and developed it
into a „ready-to-use“ SaaS-solution for bottom-up intrapreneurship. The talk will
cover the lessons learned during the adaption for Swisscom, selected intrapre-
neurship projects, effective “guerilla marketing” tactics, as well as showing how
companies can launch their own Kickbox program in a very lean way.

14. 14
28
th
november // best practice slam: Corporate Startup engagement //
command room
Leading the next industrial revo-
lution through global startup en-
gagement | Torsten Kolid, Co-Founder
& CEO @YouNoodle, Inc. USA | Jean-Luc
Beylat VP Global Innovation Ecosystem
partnership @Nokia Bells Lab, France
Nokia Open Innovation Challenge seeks to en-
gage startups around the world in developing
the next industrial revolution. A partnership
between Nokia Bell Labs and San Francisco-based YouNoodle, we
will walk through how to cost-effectively engage startup founders
in a scalable way.
Boosting passion for innovati-
on and new business at Bosch |
Dr. André Hedler, Vice President
“Home of Innovation and Start-ups” @
Bosch Automotive Electronics, DE
Can you imagine being an intrapreneur within a tech giant full of
130 years incredible history? After many years of experience we
know the little secrets and pitfalls on how to innovate and to create
market leaders. We spark enthusiasm for new things and embrace
change, we lead Bosch.
How to make a Lion fly| Kai Kunze, Foun-
der and CEO @LINGS, powered by Generali
and | Pietro Carnevale, Director of Strategy
and Innovation @Generali Switzerland, CH
Success and survival guide of a corporate startup
acting as an innovation-virus inside the corporate
immune system. Pietro and Kai will share insights on
both the startup and the corporate experience and
lessons learned... so far.
Increasing the success rate of developing
startup-corporate partnerships by a
structured program to build and valida-
te a joint value story| Kors van Wyngaar-
den,Medical Officer @Philips HealthWorks, NL
Based on extensive experience in engaging with startups in 12 weeks pro-
grams Philips HealthWorks is continuously tweaking their approach to in-
crease the value of sustainable partnerships between Philips and Healthcare
startups. Kors will share how HealthWorks uses a structured approach, sta-
keholder and ecosystem engagements to help startups increase their own
value and, in parallel, to build and validate the partnership value story.

15. 15
28
th
november // best practice slam: incubation & acceleration //
Command room
Purpose Driven Innovation at the
Siemens Intrapreneurs Bootcamp
| Dr. Bettina Maisch, Senior Key Expert indus-
trial Design Thinking @Siemens, DE
Corporate innovation needs entrepreneurial
spirit in order to be sustainably successful. Bringing ideas to life is a
marathon not a sprint – even in our agile work environment. Corpo-
rate entrepreneurs needs a strong inner motivation in order to stay
engaged, facing the odds and not giving up. The Siemens Intrapre-
neurs Bootcamp is focusing providing a platform where corporate
entrepreneurs focusing on topics what matters to themselves and
connect these to what matters to Siemens and its customers.
Transforming Corporate Incu-
bators: case of hub:raum| Axel Men-
neking,VP Startup Incubation and Venturing @
Telekom, DE
The number of corporate programs has dra-
matically increased during the last years. However, large parts of
their value propositions like co-working space and investment fun-
ding have been commoditized. Learn how hubraum has further de-
veloped its approach and positioning towards the internal stakehol-
ders as well to the startup eco-system.
Innovation via Incubator and Acce-
lerator - Does it really work? Insights
from reality | Holger Greif, Partner and
Head of Digital Transformation @PwC
Switzerland, CH
Companies are faced with "Digitalization", "Disruption", "Startups attacking
their value proposition" and many many other buzzwords. Their answer to
the Innovation challenge is via Incubators and Accelerator formats, building
their Innovation Center and building own teams. Holger will give insights into
"reality" - what does work and where to companies play "Innovation theatre"
Helping global corporations to
make use of Russian innovations:
the Skolkovo approach| Kirill Kaem,
Senior VP for Innovations @Skolkovo Foundati-
on and Kira Blong, Medical Director for Russia
and Eurasia @AstraZeneca, Rus
Kirill Kaem will share the foundation’s appro-
ach to advancing all the key areas of innova-
tive development, and explain in detail how
Skolkovo works with global corporations. The foundation’s experts
have screened 15,000 tech projects during the process of selecting
Skolkovo’s 1,800 resident startups. Kira Blong will offer insight into
these partnerships from the point of view of a major corporation on
an example of AstraZeneca pharmaceutical company.

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