Project & Portfolio 3: Entertainment Business

Project Summary for Jeon Jungkook's Music Video "Standing Next to You".

1. DIRECTED BY TANU MUINO JEON JUNGKOOK

2. IMDBhttps://www.imdb.com/title/tt29718500/fullcredits/?ref_=tt_cl_sm

3. A music video that draws parallels
and vividly portrays elements
reminiscent of the timeless tale of
Romeo and Juliet, set within the
vibrant nostolgic setting of an '80s
action film. CONCEPT
LINE

4. ARTISTJeon Jungkook, the singer behind the song "Standing Next to You," holds the
prestigious title of being the best-selling K-Pop idol of all time in the USA. Notably,
he made history as the first and only Asian solo artist to debut at #1 on the
Billboard Hot 100 chart with his debut single. Additionally, he stands as the first
and only Korean artist to perform at the 2022 FIFA World Cup opening ceremony.
Jungkook's unparalleled success extends to the digital realm, where he earned
the distinction of being the fastest K-Pop soloist to reach 950 million streams on
Spotify. Impressively, with just six solo songs, he has amassed over 1.8 billion
streams on the platform. While Jungkook is celebrated for his individual
achievements, he is perhaps best known for his pivotal role and contributions to
the 5 time Grammy-nominated group, BTS.

5. TALENTDirector
Tanu Muino is a director and editor best known for
her work in Harry Styles’ “As it Was” and Lil Nas X’s
“Montero”. Both being nominees for numerous
awards in Best Music Video and Video of the Year.
Her creative visions will ensure a captivating
experience, creating an aesthetically pleasing and
compelling video. K-pop viewers, Jungkook's primary
audience, find these aspects significant, Cinematographer
Nikita Kuzmenko is best known for his acclaimed
cinematography in projects like Harry Styles'
"Daylight" music video and the award-winning film
"Jauja". Kuzemenko possesses a remarkable ability
to weave compelling narratives. His talent promises
to vividly bring Jungkook's song "Standing Next To
You" to life. Choreographer
Keone Madrid is an award-winning choreographer
and director, is known for his work in projects such
as the Disney short "Us Again" and Justin Bieber's
"Love Yourself." With extensive experience
choreographing for numerous K-pop artists,
including Jungkook's group BTS, Madrid's expertise
ensures the video's choreography is infused with
depth and storytelling.

6. DIFFERENTIATING FACTOR
Its emotive storytelling and visually captivating presentation will distinguish
it within the realm of K-pop music videos and break boundaries globally.

7. RESOURCESHarry Styles: As It Was (Music Video 2022) - Awards. (n.d.). IMDb. Retrieved March 11, 2024, from https://www.imdb.com/title/tt19336582/awards/?ref_=tt_awd
HYBE logo in transparent PNG and vectorized SVG formats. (n.d.). Companieslogo.com. Retrieved March 11, 2024, from https://companieslogo.com/hybe/logo/
Jung Kook “Standing Next to You” Official MV. (n.d.). Www.youtube.com. Retrieved March 11, 2024, from https://www.youtube.com/watch?v=UNo0TG9LwwI
Jung Kook: Standing Next to You (Music Video 2023) - IMDb. (n.d.). Www.imdb.com. Retrieved March 11, 2024, from https://www.imdb.com/title/tt29718500/fullcredits/?
ref_=tt_cl_sm
Lil Nas X: Montero (Call Me by Your Name). (2021, March 25). IMDb. https://www.imdb.com/title/tt14324874/?ref_=nm_knf_t_1
Louise, C. (2022, January 19). The Narrative K-Pop Music Video: Ambiguous Storytelling and the Viewing Experience. Medium. https://charloucreates.medium.com/the-narrative-k-
pop-music-video-ambiguous-storytelling-and-the-viewing-experience-3a1cf2ffc753
Nikita Kuzmenko | Cinematographer, Camera and Electrical Department. (n.d.). IMDb. Retrieved March 11, 2024, from https://www.imdb.com/name/nm14936048/?ref_=ttfc_fc_cr
our work. (n.d.). K&M. https://www.keoneandmari.com/work
Tanu Muino | Director, Editor, Costume Designer. (n.d.). IMDb. Retrieved March 11, 2024, from https://www.imdb.com/name/nm10988396/?ref_=ttfc_fc_dr1
Tanu Muino: Meet The Director Behind Klarna x Paris Hilton. (n.d.). Www.sleek-Mag.com. Retrieved March 11, 2024, from https://www.sleek-mag.com/article/tanu-muino-meet-the-
director-behind-klarna-x-paris-hilton/
The Movie Database. (2024). The Movie Database. https://www.themoviedb.org/person/3143174-keone-madrid/images/profiles
Writer, K. N. (2023, November 7). Jungkook of BTS Drops Debut Album “GOLDEN.” K-POP LIFE. https://kpoplife.com/jungkook-drops-debut-album-golden/
Young Guns - Archive of Winner Profiles | The One ClubNikita Kuzmenko |. (n.d.). Www.oneclub.org. Retrieved March 11, 2024, from https://www.oneclub.org/awards/youngguns/-
judge/7704/nikita-kuzmenko