Project Analysis Definition and Information Presentation

Analysis is not the same as persuasive argument. This presentation defines and provides information about Project Analysis

1. Analysis

2. A genre that breaks something down into its component parts so that those parts can be thought about methodically in order to understand the whole. Analysis Definition

3. Project analysis slide 3 Types of Analysis MARKET ANALYSIS CAUSAL ANALYSIS TECHNICAL ANALYSIS DATA ANALYSIS INFORMATIONAL ANALYSIS FINANCIAL ANALYSIS PROCESS ANALYSIS ECONOMIC ANALYSIS RHETORICAL ANALYSIS INSTRUCTIONAL ANALYSIS ECOLOGICAL ANALYSIS VISUAL ANALYSIS

4. Project analysis slide 2 Analysis Features FEATURES DESCRIPTION Of the subject being analyzed EVIDENCE Drawn from close examination Of the subject LANGUAGE Clear and Precise A QUESTION That prompts a closer look TENTATIVE THESIS Introduces main point, Insights you want to share, and Significance of insight(s). INSIGHT Gained from the analysis

5. Project analysis slide 8 Reasons for Analysis STANCE GENRE MEDIA/DESIGN AUDIENCE PURPOSE History, Economics, Technical Communication, Composition, etc. Because looking closely and methodically at something – a text, a process, a philosophy – helps you discover connections between ideas and think about how things work, what they mean, and why. Every argument begins as a response to some other argument – a statement, an event, an image, or something else. Where did the argument come from? Author and publisher. What is the claim? The thesis (explicit) statement that identifies main points discussed. What’s at stake? This matters because why. What are the means of persuasion? Emotional, Ethical,, Logical Appeals. Challenges us to examine our assumptions and think about our usual ways of operating. Context. Use precise language that avoids generalizing. Avoid pronouns by using specific nouns. Use qualifier terms like some, might , or possible to avoid absolute terms that cannot be supported like is, thinks , or believes . Your medium affects the way information is presented. Print, Oral Presentation, Digital Text, etc. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. ACROSS ACADEMIC DISCIPLINES ANALYZING ARGUMENTS ACROSS CULTURES AND COMMUNITIES ACROSS GENRES AND MEDIA

6. Means of Persuasion Emotional, Ethical, and Logical Appeals

7. Aristotle wrote that good arguments should make use of “all the available means” of persuading an audience and named three in particular: Emotional Appeals, Ethical Appeals, Logical Appeals Aristotle

8. ETHOS Ethical Appeals (about credibility or character) Invoke the credibility and good character of whoever is making the argument. When analyzing, consider how the author and publisher Seem authentic or authorities, Provide background and other perspectives Offer common ground, perspectives that mediate or help. Consider whether words are simple or complex – precise or vague.

9. PATHOS Emotional Appeals (to the heart) Stir feelings and invoke values the audience is assumed to have. When analyzing, consider how emotional appeals support an author’s claim. Consider images, colors, “feeling” words used in a source.

10. LOGOS Logical Appeals (to the mind) Provide reasons and evidence to support our claims. When analyzing, consider forms of evidence the author and publisher of information provide. Consider the use of statistics, surveys, questionnaires, observations, interviews, experiments, charts, images, and other visuals.