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1. HAATHSE ‘’THE HEART OF HANDMADE SHOPPING’’

2. agenda Introduction Project goal Client requirement Key Features Common Testing Fails & Improvements Frontend and Backend stack Performance System monitoring and deployment Overview 2

3. introduction

4. Project Goal

5. Create a mobile and web app to sell authentic Indian cultural products worldwide—ethnic wear, handicrafts, Ayurveda, home décor, etc.

6. client requirement Global platform for authentic Indian products (ethnic wear, handicrafts, Ayurveda). User-friendly with multi-language and multi-currency support. Secure payments, international shipping, real-time order tracking. Vendor management and admin panel. Mobile-first vibrant design. Timeline: 2–3 months MVP, budget: ₹15–50 lakhs. 6

7. What makes it unique? Your ability to communicate effectively will leave a lasting impact on your audience Effectively communicating involves not only delivering a message but also resonating with the experiences, values, and emotions of those listening  7

8. Key Features

9. User App User registration (email, phone OTP, social login) Multilingual support (English, Hindi, others optional) Browse & filter by product type, region, price Detailed product pages with artisan stories Multi-currency payment (cards, UPI, PayPal, wallets) Cart, checkout, order tracking with notifications Ratings, reviews, Wishlist Customer support 9

10. Common Testing Fails & Improvements 10

11. Payment Failures Fail: Transactions fail or get stuck internationally. Improve: Test all payment methods and currencies; add retry mechanisms. Language & UI Issues Fail: Text overlaps or untranslated content in different languages. Improve: Use proper localization and test UI in all supported languages. Order Tracking Errors Fail: Delivery status not updating correctly. Improve: Integrate reliable GPS and real-time updates Search & Filter Bugs Fail: Wrong or no results shown. Improve: Validate search logic; test all filter combinations. 11

12. Frontend and Backend stack

13. 13 Frontend Framework: React.js (for web) / React Native or Flutter (for mobile apps) UI Libraries: Material-UI, Chakra UI, or Tailwind CSS for consistent design Routing: React Router (web) / React Navigation (mobile) Payment Integration: Razorpay SDK, Stripe.js, or PayPal SDK Backend Language & Framework: Node.js with Express.js or Python with Django/Flask Database: PostgreSQL (relational) or MongoDB (NoSQL) depending on product complexity Payment Processing: Integration with Razorpay , Stripe, PayPal APIs Cloud Hosting: AWS (EC2, S3, RDS), Google Cloud, or Azure

14. PERFORMANCE

15. 15 Globalization & Logistics Multi-currency and language support Integration with global shipping providers (DHL, FedEx) Compliance with international laws (GDPR, export regulations) Security Data encryption, secure payments (PCI-DSS) GDPR and privacy compliance Timeline & Budget MVP: 2–3 months Full launch: 5–6 months Budget: ₹15–50 lakhs ($20K–$65K) depending on scope

16. System monitoring and deployment

17. 17 Infrastructure Setup & Management Design and maintain scalable cloud infrastructure Configure servers, databases, storage, and networking CI/CD Pipeline Build automated Continuous Integration/Continuous Deployment pipelines. Ensure smooth, fast, and reliable app updates. Monitoring & Logging Set up monitoring tools for app performance. Implement centralized logging for debugging.

18. OVERVIEW 18 To develop a global e-commerce platform that connects people worldwide with authentic Indian cultural products—ethnic wear, handicrafts, home décor, Ayurveda, and more.

19. Thank you