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1. 1.Integration:
-Apply your knowledge –general management and LDP
2.Impact:
-Opportunity to bring knowledge to bear on a business issue
-Get access to strategic problem in company
-Prepare your next career development move –be bold, be realistic
3.Give Back to Company:
-Apply knowledge to your company
-Begin to build contacts, resources, buy-in to make your vision happen
4.Practice and refine your writing skills
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Final Project

2. What a Final Project is…
Strategic:
critical issue, significant
commitment &
potential
Preferably
in pairs
Can be
Confidential
Real
business
impact
Related to
the programme
and useful
Feasible
(resources;
time)
Above all,
EXCITING!
Final Project
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3. What it is not…
-Academic research
-Implementation Essay
-Summary
Format
-Maximum 30 pages
-Font: Times New Roman, Size 12, 1.5 spaced
-Submit via LMS
-Must bea Word document (not pdf, not ppt)

4. Start with a specific problem or activity
in an actual/current setting and
leverage theory to make
recommendations….
Start with a general topic area but offer
practical insights
•Surveying issue and relevant theories
•Contributing practical insight or
application of theory
Example:
“We have a problem with market entry
which requires analysis so we will use
theory to inspire concrete recommendations”
Output: “Based on analysis we have
these practical recommendations...
Example:
“There is an issue with
sustainable growth in my industry…”
Output: “Based on these frameworks the
general recommendations for the industry
and our firm specifically are…”
Two approaches to the project
REAL BUSINESS IMPACT: Knowledge guides action
Problem centred Issue centred

5. •Investment analysis for strategic
project
•Market survey and entry strategy
•New business idea and plan
•Competitive analysis
•M&A: post-merger acquisition
excellence
•Talent wars: retaining top talent
•Decarbonization Strategies in
the Airline Industry
Examples: Problem vs Issue Centred
Problem centred Issue centred
In your analysis use several frameworks across different subjects

6. Some examples
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The Role of EUROCONTROL in European Air Traffic Management R&D
The main topic of this final project is assessing the vision and strategy of the EUROCONTROL’s R&D division in
light of the changing political landscape and its alignment with the internal systems and structures of the division
(with application of the INSEAD Executive MBA frameworks and tools). Specifically, the main coursework used in
the project covers the International Political Analysis, Organisational behaviour and Strategy concepts. The
analysis shall result in recommendations for aligning the organisation structure of the Directorate of ATM.
Schema - a mobile loyalty scheme wallet of value
This paper explores the business titled, [schema], which will be the go-to mobile solution for consumers to effectively
manage their loyalty schemes, maximize value through points exchange, gain access to partner offers, trusted and
valued by consumers, and respected by the brands they promote. The business model will be quick to market, scalable
and lean. Development will be done by partnering where possible and exploiting existing technology. [schema] is led and
developed by proven talent with appropriate and exceptional experience and capability. It will be based in Dublin to
benefit from local tech talent and ease of access to partners.

7. EntoPower sustainable protein supplement manufacturing business plan
EntoPower will be the Lexus of protein powder and launch in the USD 9 billion sports nutrition industry and a market
that is growing at 12.2 % per year in the USA. The customers are sports nutrition companies that mix ingredients into
consumer products for their sophisticated consumers, who are focused on quality protein isolate at a lower price than
whey protein isolate: bodybuilders, powerlifters, gym warriors and endurance athletes.
The above mentioned end consumers are faced with high and rising prices for quality whey protein (USD 10.40 per
kg), which comes from unsustainable sources. The customer’s alternative is to purchase much lower quality soy
protein though at lower prices (USD 5.90 per kg). EntoPower is targeting USD 9 per kg for an amino acid profile that is
close to the quality of whey and is sustainable.
FOL Gourmet Popcorn From an Italian startup to an European player
FOL Gourmet popcorn is an Italian start-up that I have founded 1.5 years ago together with 3 friends and professionals
after a number of investigations evaluating the option to enter in many different industries. For different reasons we have
finally decided to enter in the snack food industry, to move the first step in Italy and in Europe later, and to focus our
product range on gourmet popcorn. Today FOL counts a flagship store in Torino (Italy) and will open before end of 2015
additional stores in Rome and Piacenza (Italy), in Amsterdam (NL), in Bucarest (RO), in Madrid (SP) and is in advanced
commitments for opening in Q1/Q2 2016 stores in Berlin, Dublin, Florence and Geneva.

8. Project Titles samples under NDA
•Investigation of business opportunities to supply cost effective, small scale, high yield, clean energy water
purification options for residential or commercial use in areas of water scarcity
•Drone based solutions and the pace of their adoption by industries –how could itbe accelerated?
•How to respond to major Insurers challenges: reduce dependencies in the distribution channel and improve
cost control and efficiency
•How to access retail betting in Australia without a betting license
•Creating and managing joint ventures and alliances on emerging markets
•A business model for sustainable end of life care
•Foreign Currency Analysis and Risk Management Strategy for Multinational Organizations
•Building a sustainable social enterprise using raw material from natural forest to create transferrable values to
people and environment.
•Business Plan for a Food & Lifestyle Subscription Business
•Travel Experience Social Platform

9. EMBA Project Partnering Excel Sheet
(shared on OneDrive)

10. EMBA Project Proposal
Qualtrics survey

11. Develop your written communication
skills
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To help you:
Videos on Effective and Efficient Writing
To access the collection:
Use this link: https://vimeo.com/album/3813916
Single password for all purposes:5LCUdc5K
7 short tutorial videos with tips and recommendations for effective
writing of your Implementation Essays and Final Project
Writing Strategy: Gather Organize Focus Draft Edit

12. A plagiarized paper always results in failure for the assignment, frequently in failure of the course and sometimes in expulsion
from the EMBA programme
Consequences
Definition of Plagiarism
Plagiarism is the use of another author’s original words or ideas as though they were your own. Any time you borrow from an original
source and do not give proper credit, you have committed plagiarism. All of the following cases are considered plagiarism:
•Turning in someone else’s work as your own
•Copying words and ideas from someone without giving credit
•Failing to put a quotation in quotation marks
•Changing words but copying the ideas of a source without giving credit
•Copying so many ideas from a source that it makes up the body of your submission, whether you give credit or not
Best Practice
How to cite your sources –APA Citation
•Citations tell your readers that certain material in your work came from another source
•Supplies the information for the reader to find that source (author, title of work, date of publication, name and location of publisher,
and pages cited work is found on within the publication)
•If you copy text, sentences or a paragraph, please do it as follow: “I am copying text from Urs (Peyer, 2016) with a reference section
at the end of the paper: (Peyer U., Book on Citing, 2016, INSEAD PUBLISHING, p. 4)
•If you use ideas or rewrite text, please still cite the source (Peyer, 2016, chapter 2)
How to correctly use other people’s ideas and text
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13. Grading
Passing Grades go from 0 (fail) to 4.0 (excellent)
Final Project counts for 20% of your overall grade
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Grade range Verbal description
0 Fail. Not handed in. Incomplete work.
1.0 –1.5 Poor work. Disappointing.
1.5 –2.0
Weak work. Weaknesses across several areas.
Mechanical. Little evidence of reflection or insight.
2.0 –2.8 Adequate work, good effort, but project has clear weaknesses in specific areas.
2.8 –3.2 Good, solid work, at the level expected in the programmeand agreed with the faculty supervisor.
3.2 –3.6
Very good work.
Some areas may stand out as particularly insightful, creative, or well done.
3.6 –4.0 Excellent work. The project is outstanding across multiple areas.
Note: The grade is a function of the output, not the input and varies between
faculty as you are defining together what is expected during your first meeting

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