Project Questionnaire model for "customer satisfaction and market potential".

A Project questionnaire , titled on "A study on Customer satisfaction of Naga Products & Market potential
towards Naga Frozen Chapatti/paratha " . This questionnaire about the customer satisfaction and market potential.


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1. QUESTIONNAIRE
( A study on Customer satisfaction of Naga Products & Market potential
towards Naga Frozen Chapatti/paratha )
Name : Location :
Age Below 20 years 21-30 years 31-40 years Above 40 years
Gender Male Female
Marital status Married Unmarried
Educational qualification
School level PG Degree /Diploma Others ___________
Occupational status
Business Self-Employed House wife Others ____________
Income (monthly )
Up to Rs.5, 000 5,000 - 10 000 10,000 - Rs.20,000 Above 20,000
No. of members in the family
Up to 2 2 to 4 4 to 6 Above 6
1) Where do you generally buy your groceries from
Departmental stores Grocery shops Super Market
Convenient Stores Others _________________
2) How often do you use Naga Products?
Daily Once in two days Once in a week Twice a week
3) How long have you been using the range of Naga Product?
Just a few weeks Two years 3- 5 years More than 5 years
4) Have you satisfied with naga products?
Satisfied highly satisfied less satisfied Not satisfied Not able to say

2. 5) Please state how you would rate the appearance of our NAGA food products
Very Good Good Neutral Bad Very bad
6) Please state how you would rate this price of our NAGA food products
Very Good Good Neutral Bad Very bad
7) Please state how you would rate the taste & Quality of our NAGA food products
Very Good Good Neutral Bad Very bad
8) Please mention the features that you liked best about Naga product
Packaging Design Brand name Product weight Price & quality
9) Why you prefer Naga products. Because of
Cost & Quality Satisfaction Easy available Package Availability
10) Mention the frequency of purchase in the following products?
S.No Products Always Often Sometimes Not at all
1 Maida
2 Sooji (Rava)
3 Chakkiwala (Poori Atta)
4 Samba rava(special)
5 Samba rava(super fine)
6 Oats

3. 11) Choosing appropriate factor for using naga products?

12)Which factor affects your food choice ?
Income Nutrition knowledge Life style price & quality Taste
13)Which are the factors influences your purchase decision?
Economic life style Eating habits Income Education
14)Which factor affect for consuming naga products?
Quality & price Quantity Available Freshness
15)Have you hear about frozen chapatti/paratha?
I do I don’t first time
16) Which factor influencing you to purchase frozen chapatti and paratha ?
Factors
Strongly
agree
Agree Neutral Disagree
Strongly
disagree
1. Food Availability
2. Life style
3. Price
4. Place of residence
5. Health Concerns
6. Change in food Habit
7. Convenience

Products
Taste Affordable
price
Easy to
cook
Life style
changes
Quality Packaging Availability
Maida
Sooji (Rava)
Chakkiwala
(Poori Atta)

Samba
Rava(Special)

Samba rava
(Super Fine)

Oats

4. 17) Rank your expectations towards frozen chapatti and paratha ?
(5-strongly agree, 4- Agree, 3- Neutral, 2- Disagree, 1- disagree )
Expectations 5 4 3 2 1
1) Ready to Cook
2) Time-saving
3) Less likelihood of wastage
4) Long storage life
5) Tasty and Healthy
6) Nutritious
7) Less usage of Additives
8) Looks appealing
9) Natural Flavour
10) More hygienic
11) Fresher than fresh
12) Less handled

18) Is the reason you purchase frozen food?
Food habit changes Economic Level Time saving Taste Life style
19) Which characteristics do you expect in frozen chapatti/paratha?
Price Quality Quantity Packaging Others____________
20 )While purchasing frozen products what type of packaging do you prefer?
Keep product clean & untouched. Keep product in good condition
Provide information regarding ingredients Preserve food for long /lasting fresher
21) What would you expect in frozen chapatti/Paratha if naga launch?
Hygiene Good Package Quantity Quality Affordable price
22) What are you opinion towards naga products?
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Thank You